Contemporary Business Environment

This report discusses the market structure in the UK, economic factors affecting Easy Jet, impacts of Brexit, and the impact of COVID-19 on the business operations of the company. It provides insights into the challenges and strategies adopted by Easy Jet in the aviation industry.

Contemporary Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKET STRUCTURE IN UK....................................................................................................3
ECONOMIC FACTORS THAT ARE AFFECTING THE BUSINESS OF EASY JET................4
IMPACTS OF BREXIT ON THE BUSINESS OPERATIONS OF THE COMPANY.................6
IMPACT OF COVID-19 ON THE BUSINESS OF THE COMPANY..........................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The business environment is the one that deals with activities to carry out the actions and the
operations that are related to various implementations of the business the company is dealing
with. There are many industries in and around the world that are operating upon a subtle basis in
order to bring out the product and the development strategy is completely based on the way they
operate. The entire report aims to elaborate the functions of a business atmosphere in an
organisation that will make up for a good strategy to implement things as well as to bring out the
products that are much familiar (Khan and et.al, 2019). The aspects that are related to the
business environment is put forth and strategies that are adopted are depicted in the report. The
company in this regard is the Easy jet which operates in the aviation industry. The aviation
industry is full of challenges and therefore the strategies that are employed by the company Easy
jet are said to be the ones that will operate in the low-cost airline group. The headquarters of this
particular group is at London, Luton airport. There are services that are related to the domestic
and international scheduled once and that which is operating in more than 30 countries. The
company is a jet is listed upon the London stock exchange and is holding a good range of
shareholders.
MARKET STRUCTURE IN UK
The aviation industry in the United Kingdom is said to be in a steady pace of proceeding with the
development where there seems to be a quantity of regular travellers that are opting aviation
industry. It is likely seemed to be evolved from the onset of the times and is regarded to be one
of the most prominent income generators (Möller and et.al, 2020). Upon facing numerous
challenges that are usually incorporated in the industry on a subtle basis and still the industry
operates as a unique format of being the best in providing the services to the passengers. The
United Kingdom is best known for its versality in managing the operations that are a part of the
most probable environment. The same is been depicted with the measures that are adopted by the
industry to bring about the more travellers in opting. There was a time when the aviation is
particularly mean for those that can afford the prices and as of now the industry provided means
to every passenger that can afford the ticket with the affordable section (Belás and et.al, 2019).
Whatever might be the industry and the outputs that are generated, the outcomes are well
oriented with the mechanisms that are put forth by the authorities that have excelled in the
management. There seems to be different interests that are associated with development of

airports as well as aircraft. The air transport is clearly defined as one of the most extremely used
filled by the travellers all around the globe. In spite of all these factors there is a demonstration
for the aviation industry through its market structure. The market structure of the aviation
industry in United Kingdom aims for better development facilities in the long run. The market in
which the Easy jet company is operating is named as oligopolistic market structure (Gaganis and
et.al, 2019). This seems to be spreading across the European continent which is moving ahead
with the vision of conquering every barrier in the European industries. The company is operating
in the market structure where its vision is to provide its customer the feasible transport facilities
with safety and good value. There are different factors that fall upon the aviation industry and in
the present scenario there seems to be different financial aspects that are affecting the industry.
Due to the financial aspects that seems to be an increase in the prices and cost-effective measures
are seen over (Fabuš, 2017). The pandemics are hitting the aviation industry in such a manner
that the industry is shut for a while. There are several factors that follow upon the operation of
airlines industry. The growth of the industry is said to be determined by the cost-effective
measures that the companies adopt. When the industry adopts cost effective measures then
automatically the growth trajectory of the field will be immense when compared to the others.
The most significant trend that is prevailing since few years is the low-cost fair that is being
adopted by the industry. This seems to be one of the most prominent aspect that has contributed
to growth of the industry like nowhere (Calabrese and et.al, 2018).
ECONOMIC FACTORS THAT ARE AFFECTING THE BUSINESS OF
EASY JET
Economic factors will define the state as well as the performance of a particular industry.
Economy of the country has is capable of maintaining and implementing things that are found
nowhere. Aviation industry is full of components and innovations that require resources which
will in turn need more economy. The money that is invested into its development will therefore
be shown as the output that is generated as economy later. For this the business strategies that are
developed and implemented in order to improve the efficiency of service his will contribute to
the growth of the company (Gavurova and et.al, 2017). As of today's criteria the aviation
industry has employed a strategy of low cost measures in order to meet customer’s demands.
There are different availabilities that are incorporated into the communities and commodities and
that might severely fall upon the lack of passengers. Therefore, the aviation industry in order to

overcome the barriers of the economic situation it has adopted strategies in order to minimise the
threat of substitutions as well as that related to draining of resources.
Easy Jet company is regarded as one of the most auspicious projects in the airline industry. it is
regarded to be one of the second biggest in the Europe aviation. The business and the revenue
that is generated with regards to this particular project is said to be immense. The economic
factors that impact this airline industry are as follows:
Revenue drivers: the supply capacity of the airline industry is said to be immense and there are
many passengers that are using this particular service since ages. That seems to be a common
factor that is prevailing in the airline industry and that is the low-cost measures that are being
employed upon. There are different benefits that are associated with the network economies and
the scale through which this particular economy is rising is said to be one of the prominent
features that is prevailing. this airline service is said to be in connection with 130 destinations
and there are travellers from all over the globe. More frequent flights are being arranged by this
particular aviation industry and there are different volumes of passengers that are carried at
regular intervals (Komljenovic and et.al, 2017). There is a transport of load which ranges from
lower to higher. Upon all these aspects there seem to be an inventor revenue generation since
2017 which has involved in capturing number of trades. The cost-effective measures are seen to
be more attractive and passengers from all around the globe are preparing this particular
network. The economic cycle will determine the growth prospect of the aviation industry. The
recent strongest GDP growth rate is hit by the pandemic.
Cost drivers: the adoption of a technique called the low-cost airline model seems to be one of
the biggest turnovers in the aviation industry. There is a recession in the high rates of capacity
that is being fixed upon different aspects through which the business has reached the perk of
being the best. There are different favourable conditions that were arranged by the aviation
industry in order to grab the attention of the people and there are measures that are followed
using the technology such that people can use their mobile folding passes. This has cleared all
the negotiations regarding the implications and therefore this has fix a certain amount per seat of
the aircraft.
Economic factors are said to be one of the most susceptible measures that will impact the
aviation industry. There seems to be substantial factors that the aviation industry cope with and
there are different operations that are performed upon. The economic factors are said to be one of

the features of the world economy as well as the country that is dealing with. Since aviation
industry is linked to domestic markets there will be different policies that are fiscal and which
will fall upon the wage inequality and external implications such as the positives and negatives
of the perceptions of industry. The supply and demand chain is said to be one of the most elastic
probability in the airline industry and that is associated with the carriers and the dependence on
nature. The prices that are associated with the demand and supply particularly for the aviation
industry are said to be perfectly design. The pricing strategy is one of the considerable aspect of
the communities and the commodities in order to choose aviation. The economic growth is
determined by the policy is that the communities and the commodities undergo (Lee., 2017).
Effect of monetary and fiscal policies: the performance of the aviation sector depends upon the
taxation policy that are imposed upon. Sometimes the government will impose taxes that are
seems to be negligible and sometimes it will be a higher amount. The performance of the
aviation industry will depend upon the taxations. The additional costs that are allotted towards
the consumer will therefore be imposed in terms of the ticket prices. Sometimes the aviation
industry will reduce its employees in order to minimise the labour cost. The fiscal policies are
said to be majorly affecting the United kingdom's aviation sector. This aviation sector is said to
be dealing as one of the victim for government fiscal policies. There is no proper taxation that is
to be paid on a duly basis. The taxation policy has impacted the cargo operators and gradually
they seemed to be decreasing. The taxation impact is more on outputs of the UK passenger that
they have been reducing since the last taxation policy. The taxation policy will directly impact
the aviation industry because the first form of development is being carry forwarded through this
industry.
IMPACTS OF BREXIT ON THE BUSINESS OPERATIONS OF THE
COMPANY
Brexit is a term that is used to determine the separation of United Kingdom from European
Union. This seemed to have occurred and January 2020. Since then, there seem to be an
unprecedented challenges that have been taking place in the United Kingdom since there are
many operations that are performed combinedly (Kozubikova and et.al, 2019). The Brexit issue
has developed so intensely that it has left every industry to suffer with mild changes. There are
Industries that have been affected and went bankrupt because of the Brexit issue. Since the
European Union and the United Kingdom went hand in hand for over a long run and this sudden

impact has caused many minor companies and SMES to close. Lot of financial issues have to
attend because of the separation of United Kingdom from European Union. During this
interaction there seems to be an impact upon the aviation industry. The European Union and
United Kingdom went hand in hand up on the operation of Aviation industry and therefore there
have been a business environment that is maintained between these two. Due to sudden exit of
United Kingdom from the European Union there seem to be a financial impact upon the aviation
sector. This has mainly impacted the passengers that are travelling from the European Union to
the United Kingdom since there are unprecedented challenges that were edited by the people
then. All these factors did not impact the Easy jet company since it has been staying optimistic
since then with the strategies that are adopted to minimise the challenges and to take in as much
as possible. The Easy jet company relied upon its policies and it has broad and its expectations
since then. Though it has been through the toughest times of losing its finances it stood confident
upon focusing on the future. The business environment of the Easy jet company is such that it
has planned every strategy in a more confined manner that all the other entities and the
management will work appropriately (Ištvanić, 2017). One of the most crucial aspects to
determine this particular company is its work for who go with prior dedication in the completion
of task that were allotted. With their determination and the strategies and innovations that are
implied up on developing the sector the company stood as one of the most challenging one in the
aviation industry of United Kingdom. The United Kingdom's aviation market is said to be one of
the best perfect and it is defined by the core competencies that have been adopted. There are
different fair means that are being adopted by the company and there is most competition in the
aviation industry. Yet in the midst of this competition the company did never backstabbed and
maintained its space in the market by implementing strategies like minimising the cost that will
not get affected by the Brexit issue. There has been an uncertainty because of the Brexit that has
returned in the aviation industry is well understood by the company and therefore the
management battled hard in order to move ahead with the challenges of getting back on track.
IMPACT OF COVID-19 ON THE BUSINESS OF THE COMPANY
Covid-19 has seen a breakthrough in almost all the industries. With respect to the aviation
industry it seem to be impacted at in an immense manner (Ślusarczyk and UL HAQUE, 2019).
There seemed to be different challenges that are associated with covid-19 upon which one of the
most affected one is the loss of employees. The covid-19 impact on the Easy jet aviation industry

is said to cut third of its workforce. Over a span of time the company has shut down all its
services since there has been a severe impact of covid-19. It has again reverted back on June 15th
and therefore it started its economy once again. Because of the covid-19 impact all the
employees were terminated and this seems to be one of the worst scenario that is being faced by
the Easy Jet aviation industry. Over a long period the development aspect of the company is
entirely based on the work for and to cut and terminate the employee is something that is
inappropriate in the tenure of Easy jet industry. The covid-19 had to be impact in the aviation
industry on a large amount since there are people from all over the globe that are travelling
through aircraft. This has led to unprecedented challenges that were faced by the government and
it has no means but to shut the aviation industry for our thoughts. With this prospect there seem
to be a financial loss that has occurred in the aviation industry and because of this, the Easy jet
company was shut for a while. Because of this closing of aviation industry there seem to be
challenges that were faced by the Easy jet company and it has no other option but to cut some of
its employees such that the finances can be mitigated. Because most of its employees were not
being able to paid and therefore few of them were terminated from the industry. This seems to be
a major loss that has occurred to the company since employees have involved in contributing
their prospects for the growth of the industry and terminating them will definitely be a loss for
the company. Due to subsequent lock downs and different restrictions that were imposed by
government according to the covid-19 norms and policies that were followed in the country there
seems to be a severe impact on the aviation industry (Akhtar and Sushil, 2018). The financial
loss is such that the entire European but that has now experienced a merging because of the
airline loss. It has not seen such a laws in the 25 years of history. To manage its finances and the
run out of its employees the company again revoked on working back for the strategies in order
to develop the business and frame every aspect accordingly. Different measures for implemented
in order to cope up with the circumstances that work experience because of covid-19. The impact
on passengers led to such a destruction that there seem to be no traveling that were allowed
during this period. The maintenance of the company was turned out to be one of the biggest
disaster and yet there were only few employees but could not manage and cope up with the
things that are to be implemented and operated.

CONCLUSION
Due to subsequent lock downs and different restrictions that were imposed by government
according to the covid-19 norms and policies that were followed in the country there seems to be
a severe impact on the aviation industry. The financial loss is such that the entire European but
that has now experienced a merging because of the airline loss. It has not seen such a laws in the
25 years of history. To manage its finances and the run out of its employees the company again
revoked on working back for the strategies in order to develop the business and frame every
aspect accordingly. Different measures for implemented in order to cope up with the
circumstances that work experience because of covid-19. The impact on passengers led to such a
destruction that there seem to be no traveling that were allowed during this period. The
maintenance of the company was turned out to be one of the biggest disaster and yet there were
only few employees but could not manage and cope up with the things that are to be
implemented and operated.

REFERENCES
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Lee., 2017. The Internet of Things in the Modern Business Environment. IGI Global.
Möller and et.al, 2020. Networks, ecosystems, fields, market systems? Making sense of the
business environment. Industrial Marketing Management, 90, pp.380-399.
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Business Environment: [Online]. Available through: < Business Environment: Meaning,
Definition, Concept, Components, Significance (economicsdiscussion.net) >
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