Contemporary Business Environment

Contemporary Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKET STRUCTURE IN UK....................................................................................................3
ECONOMIC FACTORS THAT ARE AFFECTING THE BUSINESS OF EASY JET................4
IMPACTS OF BREXIT ON THE BUSINESS OPERATIONS OF THE COMPANY.................6
IMPACT OF COVID-19 ON THE BUSINESS OF THE COMPANY..........................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The business environment is the one that deals with activities to carry out the actions and the
operations that are related to various implementations of the business the company is dealing
with. There are many industries in and around the world that are operating upon a subtle basis in
order to bring out the product and the development strategy is completely based on the way they
operate. The entire report aims to elaborate the functions of a business atmosphere in an
organisation that will make up for a good strategy to implement things as well as to bring out the
products that are much familiar (Khan and et.al, 2019). The aspects that are related to the
business environment is put forth and strategies that are adopted are depicted in the report. The
company in this regard is the Easy jet which operates in the aviation industry. The aviation
industry is full of challenges and therefore the strategies that are employed by the company Easy
jet are said to be the ones that will operate in the low-cost airline group. The headquarters of this
particular group is at London, Luton airport. There are services that are related to the domestic
and international scheduled once and that which is operating in more than 30 countries. The
company is a jet is listed upon the London stock exchange and is holding a good range of
shareholders.
MARKET STRUCTURE IN UK
The aviation industry in the United Kingdom is said to be in a steady pace of proceeding with the
development where there seems to be a quantity of regular travellers that are opting aviation
industry. It is likely seemed to be evolved from the onset of the times and is regarded to be one
of the most prominent income generators (Möller and et.al, 2020). Upon facing numerous
challenges that are usually incorporated in the industry on a subtle basis and still the industry
operates as a unique format of being the best in providing the services to the passengers. The
United Kingdom is best known for its versality in managing the operations that are a part of the
most probable environment. The same is been depicted with the measures that are adopted by the
industry to bring about the more travellers in opting. There was a time when the aviation is
particularly mean for those that can afford the prices and as of now the industry provided means
to every passenger that can afford the ticket with the affordable section (Belás and et.al, 2019).
Whatever might be the industry and the outputs that are generated, the outcomes are well
oriented with the mechanisms that are put forth by the authorities that have excelled in the
management. There seems to be different interests that are associated with development of

airports as well as aircraft. The air transport is clearly defined as one of the most extremely used
filled by the travellers all around the globe. In spite of all these factors there is a demonstration
for the aviation industry through its market structure. The market structure of the aviation
industry in United Kingdom aims for better development facilities in the long run. The market in
which the Easy jet company is operating is named as oligopolistic market structure (Gaganis and
et.al, 2019). This seems to be spreading across the European continent which is moving ahead
with the vision of conquering every barrier in the European industries. The company is operating
in the market structure where its vision is to provide its customer the feasible transport facilities
with safety and good value. There are different factors that fall upon the aviation industry and in
the present scenario there seems to be different financial aspects that are affecting the industry.
Due to the financial aspects that seems to be an increase in the prices and cost-effective measures
are seen over (Fabuš, 2017). The pandemics are hitting the aviation industry in such a manner
that the industry is shut for a while. There are several factors that follow upon the operation of
airlines industry. The growth of the industry is said to be determined by the cost-effective
measures that the companies adopt. When the industry adopts cost effective measures then
automatically the growth trajectory of the field will be immense when compared to the others.
The most significant trend that is prevailing since few years is the low-cost fair that is being
adopted by the industry. This seems to be one of the most prominent aspect that has contributed
to growth of the industry like nowhere (Calabrese and et.al, 2018).
ECONOMIC FACTORS THAT ARE AFFECTING THE BUSINESS OF
EASY JET
Economic factors will define the state as well as the performance of a particular industry.
Economy of the country has is capable of maintaining and implementing things that are found
nowhere. Aviation industry is full of components and innovations that require resources which
will in turn need more economy. The money that is invested into its development will therefore
be shown as the output that is generated as economy later. For this the business strategies that are
developed and implemented in order to improve the efficiency of service his will contribute to
the growth of the company (Gavurova and et.al, 2017). As of today's criteria the aviation
industry has employed a strategy of low cost measures in order to meet customer’s demands.
There are different availabilities that are incorporated into the communities and commodities and
that might severely fall upon the lack of passengers. Therefore, the aviation industry in order to