SWOT and PESTLE Analysis of Easy Jet: Leadership Styles and Corporate Social Responsibility

CONTEXT OF
BUSINESS

Table of Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
SWOT Analysis on Easy jet.............................................................................................................3
Factor of pestle analysis than can effect the opportunities of easy jet.............................................5
Leadership styles..............................................................................................................................5
The importance of corporate social responsibilities in Easy jet- ....................................................7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................8

INTRODUCTION
In today's world, business is been described as the functional working conduct by an
individual or a group of individual to earn the money and livelihood. Easy jet in one of the biggest
airline present in current world. They are the market leader of aviation industry in UK. In this
report swot and pestle analysis of company easy jet is been completely summarized. Later on, the
factor according to pestle analysis which can influence the opportunities of easy jet is been
disclosed in this project. (Hur, Moon, and Kim, 2020) Leadership styles which can help easy jet to
enhance their business functionality will be a part of this report. CSR ( Corporate social
responsibilities) helps an organisation to balance their economic, environmental and social factor.
MAIN BODY
SWOT Analysis on Easy jet
Strength-
Easy-jet is a low-fee European factor-to-factor airline. It is primarily based totally in London Luton
Airport that's one of the busiest airports with-inside the UK. It operates from 29 bases throughout
the United Kingdom and Europe. It flies to greater than 31 international locations and serves over
750 routes. It incorporates sixty five million passengers yearly together with 12 million commercial
enterprise passengers. It has the biggest presence at the pinnacle one hundred routes in Europe.
easy-jet is the biggest airline with-inside the UK. It is likewise the fourth biggest in Europe and the
10th biggest with-inside the world. This span of operations speaks volumes. It is likewise really
well worth bringing up that easy-jet is the second-nice low-fee airline in Europe.
It is likewise one of the lowest-fee airways present all around the world. Furthermore, easy-jet
became Best Short Haul Airline in 2020 with the aid of using Business Travel Awards, they have
build a strong position in market. These awards and accolades has benefited them from many
different year such as it leads them to improve its logo popularity which in flip has helped it
develop further. Its easy-to-use internet site and on-time offerings also are noteworthy. (.El-
Bassiouny, and El-Bassiouny, 2018)
Weakness
Analysis of weaknesses is a key place with-inside the SWOT evaluation of easy Jet. Like many
different price range airways, easy Jet's income frequently rely upon the summer time season
season. This reliance may also make the airline at risk of any uncertainty and demanding situations
which may also arise throughout the season. Another weak spot that Easy Jet has is the shortage of

innovation. As opposition on this enterprise increases, it will become greater tough for it to
distinguish it from different airways. This makes it tough for it to get new clients due to the fact
clients are much more likely to pick the logo which has some thing precise or modern to offer.
OPPORTUNITIES
Expansion in Europe- Easy Jet can make bigger its offerings to in addition locations over Europe to
get higher visibility of their emblem and in addition make bigger its commercial enterprise revenue.
easy-jet can develop in addition through exploring new routes in Europe. New airports and runways
with-inside the UK and Europe may even provide it in addition possibilities for growth. It can
growth its flights with-inside the UK and Europe in order that it could offer extra aggressive fares.
It can also open new routes or maybe purchase different airways. easy-jet has ordinarily younger
travellers going away for summer/wintry weather vacations and weekend celebration trips. This on
occasion alienates older travellers. Therefore, that specialize in different demographics is sincerely
really well worth the effort. Collapse of numerous airways and excursion operators with-inside the
latest years gives easy-jet a outstanding opportunity. It can now pursue and enjoy the hole left
through the ones groups with-inside the package deal vacation market. In fact, its choice to relaunch
seaside vacations and metropolis breaks is a flow with-inside the proper direction.
Threats-
The final element to consider in easy-jet's SWOT analysis is the threat. The airline has several direct
competitors in the European low-cost airline industry. Some of the main European competitors are
Ryanair, IAG, Fly-be, Norwegian Air Shuttle, Pegasus Airlines, Vueling Airlines and Wizz Air. It is
worth noting that some competitors offer cheaper flights to major destinations such as Paris, Berlin,
Rome, Madrid, Barcelona and Lisbon . So easy-jet needs to find a way to offer customers better
value for money if it is to keep up with this competition in the future. Like most other airlines, easy
jet is facing Brexit challenges that could impact the airline's operations in both the UK and the EU.
It remains to be seen what exactly Brexit would mean for easy-jet and other airlines in the long
term. Likewise, any political instability in Europe will also have challenging implications for the
airline. (Kucukusta, Perelygina, and Lam, 2019)
PESTLE ANALYSIS-
Political
It's no secret that a country's politics have a tremendous impact on its business environment.