Contemporary Business Issues in Business Management: A Case Study of Amazon

Business issues in
business management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Five contemporary issues faced by Amazon..........................................................................3
Focus on two main issues.......................................................................................................4
Critically evaluate the impact of two issues on Amazon.......................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The report aims to provide an understanding about contemporary issue faced by Amazon in
current modern and technological environment. Business is largely adopting modern ways to
remain competitive in market. An organisation needs to be sure about all the internal and
external factors which impact on contemporary business management. Amazon is a large
platform of e-commerce with sell wide number of products and services across the globe. The
company was first established in 1994 in US. It is known for drastic technological Innovation
and mass media strategies to regulate business in in global environment. The company comes
under top five rated of US. It is the most valuable and top rated brand as being world’s largest IT
company. In the current competitive environment while having other top most companies like
apple Microsoft and Facebook (Atal, Berenguer, and Borwankar, 2019). Amazon facing many
contemporary business issues which are going to discuss in this report. The two main issues are
workforce diversity and artificial intelligence that creates hurdles in achieving organisational
goals and may impact on future growth of the company.
MAIN BODY
Five contemporary issues faced by Amazon
Impact of artificial intelligence: artificial intelligence is a great way to contact connect and
communicate with the people across the globe. Through AI Technology korma Amazon enables
to identify what their customers are looking for and how they could have built an easy way to
approach to the public. It is a kind of machine learning solution which collect data and improvise
deep learning in a faster. It gets used to understand identify what consumers are looking for and
what specific products are they searching. The company facing issues related to Ai in terms of
security, personalization trust and delegation and database this. Undertaking personalization
services charging high cost and people are unable to give such a big amount. The problem about
security is a big concern as Amazon collect data from customer’s end. The assistants get access
to emails, social media , gallery and any e network people are using which break the boundaries
of privacy (Brevini, and Swiatek, 2020). The trust and delegation about sharing the data is also
being an issue for Amazon as this data could be hacked and are used for different purposes.
Therefore, there is requirement of smart strategies to make secure future.