Contemporary Development in Business and Management | Assignment Sample

Contemporary
Developments in
Business and
Management

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
TASK 2............................................................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
APPENDIX ...................................................................................................................................16
Appendix 1................................................................................................................................16

EXECUTIVE SUMMARY
This report explains the technicality of the business activities and their management by
focusing on various developments that take place in an organization. It comprises of two tasks
which shows the strength and weakness along with the a comprehensive view about the external
environment affecting the operations. It is prepared by containing the details of the company
chosen in this assignment. In the Task 1 evaluates the influence of the external factors on British
Airways as well as the whole industry. For this purpose, PESTEL analysis is used depicting the
changes that have taken place in the UK. Task 2 presents the impact of corporate social
responsibility and sustainability on the policies and decision making of British Airways so that
alterations can be done for reducing the negative effect. Furthermore, the response of the
company regarding the CSR activities is evaluated to show the effectiveness. Along with this,
some of the areas which requires improvements are shown which can create positive results for
the business of the BMW and increase the profitability and growth.