Contemporary Developments in Business and Management Assessment

This document discusses the impact of external environment on Rolls-Royce Motors and the relevance of marketing communication mix to the company. It provides insights into the political, economic, social, technological, legal, and environmental factors affecting the company. The document also offers recommendations for improvement.

Contemporary Developments
in Business and Management
Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to Rolls-Royce Motor Cars Limited.................................................................1
External Environment Impact on the Working of Rolls-Royce Motors...............................2
TASK 2 ...........................................................................................................................................4
Relevance of Marketing Communication Mix to Rolls-Royce Motors( 100) ......................4
Areas for Improvement for Marks & Spencer........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business is termed as an organisation in which individual work together for a common
purpose. Offering of goods and services is being done in exchange for money. While
management is defined as managing organisation and coordination of business activities.
Management involves planning, directing, organising and controlling organisation resources in
order to successfully meet business objectives (Bell, Bryman and Harley, 2018). With the
assistance of proper management business can effectively able to stimulate their growth while
ensuring more profitable end outcomes. Report has been based, on Rolls-Royce Motor Cars
Limited. Entity conduct their operations in manufacturing and distribution segment. Organisation
was founded in the year 1998. Present project revolves around external environment impact upon
organisational working. Along with this report include position of entity and its response in order
to analyse company positioning in industry. Furthermore, include external environment
influence upon decision-making procedure and policies of entity. Lastly, recommendations and
areas of improvement is being provided in this report.
MAIN BODY
Introduction to Rolls-Royce Motor Cars Limited
Rolls-Royce is spire luxury auto-mobile manufacturer. Its motor cars is well renowned
for company attention towards finest detail, supreme quality and elegant hand workmanship.
Company offer one of the most exclusive luxury auto-mobiles to world that are build with
uttermost perfection. Entity is having long lasting history of rich traditions as company keeps on
delivering its product with effortless silence and power. Company always strive towards
perfection. Rolls-Royce Motors offer their products and services in manufacturing and
distribution segment and effectively satisfy needs and demand of customers with best. Company
headquartered in England, United Kingdom. Organisation duly serve their services worldwide
with their luxurious and quality products and always strive to excellence as to fulfil their pledge
of offering quality standards to consumers. It has been evaluated that company continuously
cared for their uncompromising standards and effectively serve their customers with finest and
best services.
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External Environment Impact on the Working of Rolls-Royce Motors
There are numerous form of factors that are covered in external environment and further
impact over operations and activities of organisation. Factors like legal, economical, political,
technological, culture and more impact upon functioning of an organisation in number of ways.
Thus, it is essential for an organisation to conduct their business planning and to direct entity
towards success. It has been analysed that UK manufacturing and distribution industrial segment
is known for their companies who serve their customers with best products and services. In this
same segment Rolls-Royce Motors offer their luxuriant products to customers with highest
quality standards. As per according to the discussion it is required for company to effectively
understand different types of factors that are prevailing in external environment. In this, with the
help of PESTEL analysis company can gain formative insight about impact of Political,
Economical, Environmental, Social, legal and technological factors upon this industrial segment.
Political Factors
This factor mainly include laws and legislation, competition policies, taxation and more that are
related to manufacturing and distribution industry. It has been evaluated that stable government
of UK offer number of advancement opportunities to entities as to stimulate their growth.
Opportunities: Political stability is one of the greatest strength of UK that aid wide range
of developing opportunities to organisation as to ensure their growth and profitability. By taking
advantage of UK political stability Rolls-Royce Motors can effectively able to achieve their
goals and objectives in a well defined manner.
Threats: It has been signified that Brexit have impacted manufacturing industry in UK in
many ways. This impact upon profit earning capabilities of organisations in a negative way.
Further this has been evaluated that UK government have framed different types of issues that
are required to be abide by industries within manufacturing sector. For instance, government of
UK made is necessary for all the entities to adhere emission of CO2 and negligence of this may
lead entity towards heavy penalty.
Economical Factors
Economic factors include income distribution, growth and distribution, wealth, trade,
labour force etc. All these factors significantly impact upon organisation activities and functions.
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Opportunities: With positive economic growth Rolls-Royce Motors can take advantage
of attractive interest rates as to ensure their financial stability. This will lead company to
effectively perform their operations.
Threats: With having less disposable individuals within UK are less inclined towards
luxury. This affect manufacturing process of organisation as they are required to offer their
products at low rate.
Social Factors
This factor mainly include factors like households, demographics, transportation etc. It
has been identified that in UK majority of population are above 45. In addition to this, company
is required to understand consumer beliefs, feelings, preferences and taste as to offer products as
per in accordance of their demand.
Opportunities: In UK it has been measured that there is positive change in taste and
preferences of customers towards luxury cars. Thus, this turn out be be profitable for Rolls-
Royce Motors to increase their overall economic growth.
Threats: Continuous change in needs and demands of customers in UK can create
negative situation for company as to conduct their services in a well defined and effective
manner.
Technological Factors
It has been identified that UK manufacturing industry falls in the segment of one of most
effective and innovative car as well as engine producer. As car manufacturers in UK heavily
taking use of innovative technology as to reduce the emission of CO2.
Opportunities:With the help of innovation and technology in UK Rolls-Royce Motors
can take advantage of effective technology as to produce hydrogen propelled and C2 emission
free cards as to ensure long term sustainability.
Threats: In order to implement innovative technology on continuous basis in organisation
workplace structure Rolls-Royce Motors management is required to provide effective training to
employees as to increase their competency. Negligence of this affect smooth operations of
company that will impact upon their profitability.
Legal Factors
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It include legal legislations and laws framed by government authorities and are required
to be adopt by every organisation within manufacturing and distribution segment.
Opportunities: Rolls-Royce Motors can take advantage of tax relaxations that has been
proposed by UK and can further ensure their developing growth.
Threats: It has been signified that there different types of rules, laws and legislations that
has been framed by government are required by be abide by all the organisation in industry. For
instance, government made necessary for all the organisations to conduct their advertisement as
per according to government standards and policies. In addition to this, government imposed
laws upon entities that restrain them to mislead consumers with advertisement.
Environmental Factors
Environmental factors mainly include co2 emission, gasoline and petrol usage and more.
There are different types of environmental safety measures that has been undertaken by UK
government for entities within manufacturing sector (Gerasimov and Gerasimov, 2015).
Opportunities:By offering products by having more concerned towards environment
Rolls-Royce Motors can effectively able to serve their customer while creating positive brand
image in marketplace.
Threats:Negligence of the factors that lead company to contribution towards
environmental safety may create threat for Rolls-Royce Motors as this may affect their brand
image among public
TASK 2
Relevance of Marketing Communication Mix to Rolls-Royce Motors( 100)
Marketing is defined as a wide business function that duly include communication or
promotion, pricing and process and more. Communication mix is termed as a particular set of
methods that are being undertaken by entity as to promote their products and services to targeted
consumers. Mentioned below five elements of marketing communication mix Direct marketing,
public relations, advertising, sales promotion in context with Rolls-Royce Motors:
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Advertising:
Advertising is termed as most effective promotional tool with the help of which
organisation can effectively able to target large base of audience. Main purpose of advertising is
to persuade consumers to make them buy organisational products as well as services in order to
increase overall sakes of organisation (Vom Brocke and Rosemann, 2014). In addition to this,
other role of advertisement is to provide information to customers about products and services.
This factor is most important factor of communication mix with the help of which management
of Rolls-Royce Motors can effectively able to attract attention of customers towards company
products and services.
Direct Marketing:
This form of marketing allow organisation to reach out to their customers without any of
the intermediary channels. This factor of marketing mix involves coupons and inserts, direct
mail, online marketing, catalogs, telemarketing and television informercials and more. In this by
taking advantage of salespeople Rolls-Royce Motors can effectively able to promote their
products and services. Direct marketing turn out to be effectively advantageous for company for
long run that further allow them to create valuable lasting relations.
Personal Selling:
This mode of advertisement is one of the most effective measure with the help of which
company can effectively able to sell their goods and services to customers personally. In addition
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to this, it also allow them to build effective relationship with their consumers. Personal selling is
considered most rewarding aspect of process of marketing. It has been analysed that this factor
impact upon Rolls-Royce Motors policies and decision-making in number of ways. Thus, it is
important for company to continuously engage in the process of gathering information related to
the manner in which they can serve more effectively to their customers. As if company do not
undertake the manner in which consumers can be satisfied then this may impact upon overall
organisational policies and further lead towards impacting decision-making. Thus, it is essential
for Rolls-Royce Motors management to persuade and inform their costumers via different types
of commercial tools. This will help them to significantly increase organisation success.
Public Relations:
Public relation is defined as most important element. It has been identified that without
maintaining effective relationship with public it is hard for company to build their string brand
image as most of the customers do not well effective knowledge related to products and services
of organisation. Thus, effective promotion of brand in one of the most important responsibility of
Rolls-Royce Motors as ineffective public relation significantly impact upon their decision-
making and policies as effective public relationship efficiently ensure positive consumer
relationship. It has been identified that stakeholders are also considered as public for Rolls-
Royce Motors thus, it is essential for company to maintain relationship with them in order to
satisfy their philosophy need in best effective manner and increase organisational effectiveness.
In addition to this, it has been seen that Rolls-Royce Motors offer luxurious products as well as
services to their customers thus, press relation is also turn out be another responsibility of
organisation which is required to be duly maintained by them. This will help them to build
effective public relation as to stimulate organisational growth. Maintaining good relationship
with public positively impact upon organisational decision-making and policies.
Sales Promotion:
This measure is one of the effective measure which is termed as a process to persuade
targeted consumers to buy products and services of company. It is mainly short-term tactic with
the help of which organisation can significantly able to boost their sales in best effective manner.
With the help of this measure company can build long-term consumer loyalty. There are
different types of sales promotion measures like point purchase displays, rebates, coupons, prizes
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and more. By undertaking this method into consideration organisation can effectively able to
increase overall sales and profitability of company in best effective manner.
All these factors of marketing communication mix have significant impact over Rolls-
Royce Motors decision-making and policies. As it is essential for company to effectively attract
their customers with different types of marketing measures. It has been identified that
advertisement impact upon decision-making of entity. For example in order to select target
audience for advertisement play key essential role (Rosemann and vom Brocke, 2015). Thus, it is
essential for company to conduct their marketing activities by different types of effective
measures in order to significantly increase overall profitability and productivity of organisation
in best effective manner. In this, Rolls-Royce Motors is required to effectively engage in the
process of developing advertisement objectives, advertisement budget and strategies in a well
defined manner as to make significant increase in overall profitability and productivity of entity.
In addition to this, as to conduct all the activities in best effective manner it is essential for
company to provide regular training measures to their workforce as to make increase in their
performance as to conduct all these functions and activities in best effective manner.
Effectiveness of organisation's response
As to deal with all the issues company can take advantage of different types of strategies
as to gain more economic growth. It has been seen that competition have increased in this
marketplace thus, with the help of effective strategies Rolls-Royce Motors management can
serve their customers with best. Mentioned below there are some effective strategies than can be
undertaken by company in order to effectively increase organisational performance in best
effective manner:
Training and Development:
Training and development prove out to be one of the most effective technique that aid an
entity to make significant increase in working of their employees. In addition to this, it has been
determined that by making increase in overall skill, efficiency and capabilities organisation can
make increase in overall productivity ratio of entity. It has been analysed that Rolls-Royce
Motors always strives towards offering high quality standards products to their customers. For
this it is essential for company to undertake use of different types of technological measures in
their workplace structure. For this, company is required to train their employees as to use
adopted technological measures. As to provide proper and effective training organisation must
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ensure that employees are provided with effective training and development sessions. Further
this has been evaluated that as to duly attract attention of large base of customers Rolls-Royce
Motors is required to advertise about their products and services via different advertisement
measures. Thus, company is required to use wide range of innovative advertisement measures in
order to serve their customers in best effective manner. Further it has been determined that as to
implement innovative advertisement measures it is essential for company to train their
employees in best effective manner as to use them. This will significantly able to aid entity to
make significant increase in organisation long term sustainability and profitability in a well
defined way.
Ethical Working
This is one of the most effective factor that direct entity to guide individuals within
organisation to conduct their activities and functions in an ethical manner. This will aid company
to make significant increase in their work efficiency. In addition to this, it has been identified
that Rolls-Royce Motors engage in the activities of CSR with the help of this ethical
consideration company can significantly able to increase their overall profitability and
productivity in a well defined manner. This has been evaluated that avoidance of ethical working
can affect organisation functioning in number of ways and can further lead company towards
negative image in marketplace. Thus, it is essential for company to ensure that there is presence
of ethical working condition in working structure of organisation. This will significantly able to
lead company to increase their brand image in public. Further this has been evaluated that there
are different types of advertisement measures that are included in marketing communication mix
that require ethical consideration (Kohlborn and et. al., 2014). For example, personal selling of
organisational products and services of Rolls-Royce Motors required effective ethical working
consideration as this will in turn lead company towards more effective customer relationship. In
accordance with the discussion this has been identified that organisation must operate in a well
defined manner in an ethical concern. With the help of this company can effectively able to
operate their functions in a well defined manner.
Employees improvement in the process of decision-making:
In order to serve customers in a well defined manner it is important for an organisation to
have better work stimulation in working structure. For this, it is essential for an entity to ensure
that there is involvement of every related employees in the company decision-making process.
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With the help of this process Rolls-Royce Motors can effectively able to make significant
increase in morale of employees in best effective manner. In addition to this, this has been
evaluated that with the help of engaging employees in decision-making process company can
effectively able to build better community workplace which will significantly lead organisation
towards more profitable end outcomes. Further by engaging employees Rolls-Royce Motors can
stimulate better communication that will lead towards stimulating overall profitability of entity in
a well defined manner. Along with this, engagement if employees lead towards increasing
morale, creative thinking, greater productivity and higher product quality are some of the
effective measures that can be acquired by company with the help of engagement of employees
in best effective manner.
Recruitment of Local Employees
This is one of the most effective strategy with the help of which Rolls-Royce Motors can
effectively able to make reduction in process of nationalism in their working structure. With the
help of this company can create positive consequence that lead entity towards more economic
growth prosperity. In addition to this, it has been analysed that there are different types of
measures of advertisement in marketing mix communication such as personal selling. Thus, as to
gain more economic advancements and ensure success of this process company by recruiting
local employees can conduct process of personal selling in best effective manner.
Thus, as per according to the above mentioned discussion it has been analysed as to make
increase in organisational profitability and productivity it is essential for company to create
positive set of image among public (Grant, 2016). For this it is important for them to take
advantage of different types of effective strategies and policies in order to make significant
increase in work efficiency of both employees and entity. In addition to this, it has been
evaluated that as to conduct the process of advertisements it is essential for company to take
advantage of different types of technological measures and further provide regular training to
their employees as to make them compatible towards organisational goals and objectives. By
ensuring all these measures into account it is important for Rolls-Royce Motors management to
conduct all the process in best effective manner.
Areas for Improvement for Marks & Spencer
Improvement in the Services:
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Organisation is required to undertake improvement in their administering services as to
conduct overall operations of company in best effective manner while ensuring more economic
growth advancements. In this it is essential for Rolls-Royce Motors management to ensure that
complaints of customers are effectively being resolve as to ensure more growth advancements.
Use of Latest Technology:
This has been evaluated that technology is changing in fast effective manner. Thus, it is
essential for company to undertake use of latest tools and technology in order to conduct their
services in best effective and innovative manner (Gamble, Peteraf and Thompson, 2014). In
addition to this, it has been evaluated that by taking use of latest technology Rolls-Royce Motors
can offer their products to customers with more high standards.
CONCLUSION
In accordance with the described report, this has been concluded that business is mainly
defined as a process to sell products with an aim to earn money. In order to effectively manage
business organisation is required to effectively manage all the activities and functions in a well
defined manner. Along with this, with the help of different types of strategies and measures
company can effectively able to resolves issues of their customers in a well defined manner. This
further lead company to gain significant advancements in marketplace and can overcome threats
in a significant manner. Further it has been evaluated that with the help of marketing
communication organisation can significantly able to conduct their organisational operations in
best effective manner while ensuring maximum productivity and profitability.
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