Contemporary Issues in MICE Sector

MICE: Meetings, Incentives
Conferences & Exhibitions
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Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
‘Contemporary’ issues in relation to the MICE sector................................................................3
EVENT PLANNING ......................................................................................................................7
Reason for the destination and venue being ideal.......................................................................7
Recommendations.......................................................................................................................7
Proposed budget..........................................................................................................................8
Marketing Plan............................................................................................................................9
Tentative Schedule....................................................................................................................10
Internal and external analysis....................................................................................................11
Recommendations.....................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
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INTRODUCTION
Meetings, incentives, conferencing, exhibitions (MICE) sector has been refereed as a
specific niche which are associated for making successful planning, conducting conferences,
booking hotels, arranging seminars and other broad events which are the real reason for
enhancing the revenue in travel industry (Francisco, Olfindo and Tiongson, 2017). The report is
based on the World Association of Travel Agencies for organising a professional conference.
Such agency play an essential role in regulating the travel trade, which was established in 1937.
The main objective is to promote the travel business for organising seminars and events at
domestic, regional as well as at worldwide scale. The report will cover all the contemporary
issues which are face in the MICE industry, along with this, a professional conference will be set
up by making its market plan, budgets, schedules, destination. Various recommendations for
achieving the aim of conference by stating the venue, transport, catering, support activities and
leisure programs will also be mentioned in this report.
LITERATURE REVIEW
‘Contemporary’ issues in relation to the MICE sector
According to the views of Yong and Xue (2016), MICE is used in travel industry which
clearly encompasses all the relevant element for making the travel market successful and
authentic. The MICE travel basically involves meeting travels where a group of people or
specific number of individuals are coming together for attending a particular event either one
time or regularly. Incentive travel are those facilities which are provided to the employees as a
reward, such practice make the employees more motivated to work effectively for the company.
Conference travel includes in sharing specific objectives and recent advancement over a
conference, such travel majorly comprises of people having same working background. The
exhibition travel assist in displaying several products and people from the world may attend such
event, such exhibition may also be included together with the business meetings and
conferences. As the demand of such sector is increasing day by day due to high requirement of
regular exhibitions, professional meetings and event, the sector looks promising and have bright
future ahead. Due to such vast growth and development of the particular industry, challenges and
issues are seemed to evolve. Such events requires labour work depending upon the scale of the
meetings and the conference, thus due to some of the challenges and the issues the MICE sector
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have been facing some major problems which has to be amended as soon as possible for making
the travelling market smooth and supple. Some of the major contemporary issues faced have
been discussed below.
Destination meetings vs Virtual meetings – Recently it has been observed that the
virtual meetings are preferred more over the destination meetings because they do not require the
staff members to attend the event in person, they can attend any kind of meetings and
conferences while real at home. Such practice do not even require to reserve a hotel room or get
a air plane ticket due to such activities they are less expensive than destination meetings. The
destination meetings on the other hand lends various opportunities to meet different authority
people in–person which ultimately helps in providing various opportunities to the people for
growing their personality as well as their business in large scale. The MICE industry must lay
emphasis on both the meetings and try to evaluate the merits and demerits of both the meetings.
The industry gets more benefits from the destination meetings rather than virtual meetings
because it require the reservation of hotels, restaurants, places and every asset which help in
making the event successful (Lee and Fenich, 2016). The industry should work and plan more
for promoting the destination meeting more. They are recommended to make people aware about
the benefits of the destination meetings by making them understand the value of face to face
interaction and the opportunities behind them. The problem of networking while conducting
virtual meeting will also make people aware about the importance of the destination meetings, as
the poor network may lead in miscommunication or loss of some important data or information
which may be used in favour or in against of the company.
Keeping up with the new advancement – The technology have been found to be
evolving at a very fast track, due to such practice the expectation of the meeting holder and the
clients have been enhanced. Though, according to the sayings of Rendr and et.al., (2019), the
clients which are likely to attend the meeting and some events prefer to book the flight and hotel
rooms on their own without having even a little problem. One of the issues in such industry is
lack of high speed services in internet and upgraded system in some hotels. Due to such
drawback, the companies face criticism and lower their capacity in making the customer less
satisfactorily. Sometimes, it has been observed that the planners lack basic facilities when
compared to the client in the area of using high tech software and technologies for making quick
arrangements in very less amount of time. The leaders in such sector does not have knowledge
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