The Contemporary Hospitality Industry: Types of Business, Operational Departments, and Trends

This presentation explores the contemporary hospitality industry, focusing on Marriott hotel as an example. It covers the different types of business, operational and functional departments, and the contribution of the hospitality industry to various economies. It also discusses the implications of current and potential trends, interrelationships of the operational and functional units, and the use of franchising and licensing agreements in global development. The presentation concludes with an evaluation of Marriott's products and services and the impact of external factors on current and potential trends.

THE CONTEMPORARY HOSPITALITY
INDUSTRY

TABLE OF CONTENTS
 Introduction
 Different types of business
 Range of operational and functional departments
 Contribution of hospitality industry to various economies
 Implications of current and potential trends
 Interrelationships of the operational and functional units
 Use of franchising and licensing agreements in global development
 Global growth contribution to economic worth
 Evaluation of Marriott to develop products and services
 External factors impact on current and potential trends
 Conclusion
 References

INTRODUCTION
 Hospitality sector is a part of service industry and it consists of various services like food and drink,
event management, travel and tourism, etc.
 Furthermore, present presentation is based on Marriott hotel that is five-star hotel offering best of
services and assuring customer satisfaction.
 Moreover, presentation will analyze various types of business that is found in Hospitality industries.

DIFFERENT TYPES OF BUSINESS
 Food and beverages: These are the type of business that are primarily engaged in preparing
beverages, meals, snacks and much more for immediate consumption either at the locality or
outside depending upon their need.
 Travel and tourism: It deals with providing services for the people that wish to move from
one place to another.
 Lodging: It is business that provides place that allows the visitors to stay, rest and provide
meals for the specific time and it consists of fancy hotels, camp-grounds, motels etc.
 Recreation: It is type of business that aims at providing the recreational facilities to various
visitors that includes relaxation and enjoyment, spa, games etc. in it so that more people are
able to spend the best time while visiting and have the best customer experience.

RANGE OF OPERATIONAL AND FUNCTIONAL
DEPARTMENTS
 Front Office Department: This department is responsible for performing various
task that are related with direct contact with the customers.
 Housekeeping Department: This one is totally responsible for maintaining the
cleanliness, surrounding the public areas and the back areas of the hotel so that
brand image is maintained.
 Food production department: In the hotel this department looks after variety of
meals that are been prepared for guest that visits

CONTINUE..
• Accounts department: This department is related with managing the hotel accounts
through classifying the expense and assets of the business so that better ways of
improvement might be suggested to the business and also based on that future activities
than might be done
• Marketing department: It is related with promoting the company goods and service in
the market so that potential customers are attracted towards the business that will
further help in increasing the market share of the company.
• Thus, all these departments wok together in coordination so that certain short and long
term objectives of the firm might be fulfilled in best of manner.

CONTRIBUTION OF HOSPITALITY INDUSTRY TO
VARIOUS ECONOMIES

CONTINUE….
 National: it has given boost of the local industries that are able to
provide variety of goods to the people through big hospitality
chains that are operating in various parts of world.
 Local: In this context it can be said that this sector has allowed in
providing more employment opportunities to those people in UK
that are not able to live sustainable life.
 International: Hospitality industry has allowed the country to
diversify their activities and collect new ideas that will ultimately
reduce the overall risk of operations.

IMPLICATIONS OF CURRENT AND POTENTIAL TRENDS

CONTINUE….
 There are almost 9.8 thousand hotels and similar accommodation businesses which are
operating for the convenience of customers in the UK. These hotel chains are
responsible for 4-5% of employment in the UK.
 Thus, it can be said that in UK Hospitality industry is focused on making the hotels
smart through sue of the artificial intelligence and robotics.
 Also, the hotels are now going completely digitized so that is less labour-intensive and
more focused on quality of services.
 Furthermore, the potential trends is to identify the customer needs and other factors
closely so that maximum revenues are generated and also business are able to survive in
the market for longer time.

CONTINUE…
 For instance: In Marriott future trend would be to launch the innovative services so that
more customer are attracted towards the services and find the company in better
position than others.
 Also, from the given chart it can be said that after the location next big factor of
influence is traveller needs which means that complete market analysis is required so
that customer reviews, feedback and data is been collected in best and efficient manner
and thereafter the best ways than might be taken for brining changes within the
workplace.
 Also, substantiality is another future trends that are taken by most of the firms seriously
so that more customers are attracted for the visits and ready to pay even higher prices
for the quality services

INTERRELATIONSHIPS OF THE OPERATIONAL
AND FUNCTIONAL UNITS
 All the functional and operational departments are interrelated within the Marriott hotel as if in case
resources are over in food and housekeeping department than the same is informed to the HR
department of the firm to make it available on timely manner.
 Moreover, accounting department ensures that all the activities are carried in estimated budget so
that maximum revenues are available in end

USE OF FRANCHISING AND LICENSING
AGREEMENTS IN GLOBAL DEVELOPMENT
 Global development under Hospitality industry is in way that now the firm are entering and highly
influenced by franchising and licensing agreements where team that is not part of the hotel and is
third party that manages the activities such as selection, planning, information management,
advertising, field support and much more.
 Thus, through these methods hotels are now able to build strong brand portfolio, conduct better
Training programs etc. and grow in the future

GLOBAL GROWTH CONTRIBUTION TO
ECONOMIC WORTH
 The economic output of the hospitality industry was 59.3 billion which was around 3% of total
economic output in the uk.
 Furthermore, in context of growth it can be said that hospitality sector had been able to grow at
faster rate due to lot of actions that are been conducted remotely that have provided greater ease
within the business

EVALUATION OF MARRIOTT TO DEVELOP
PRODUCTS AND SERVICES
 Marriott is efficient enough to develop products and services that are not able to satisfy the
need of the growing customers in current times but it will also provide competitive edge in
long run.
 Also, all the services will helps in making the customer more satisfied every time it visits the
hotels.
 For instance : new facilities of private pool, spa facilities, game area, bar etc. under one roof
are the major success factors of cited firm.

EXTERNAL FACTORS IMPACT ON CURRENT AND
POTENTIAL TRENDS
 External factors such as technology and changes in economy in terms of inflation and new
Brexit reforms will create more negative impact as it will limit the growth of the hospitality
in term of fewer visits from specific regions.
 Also, changes UK government policies would not allow the cited business to operate
successfully in some area and expand its operations

CONCLUSION
 From the above presentation it can be concluded that efficient business strategy had helped Marriott hotel to solve
and process complex task in most efficient manner.
 Furthermore, the present report had provided the detailed about various business like food and beverages, tourism
and lodging etc. as part of hospitality industry.
 Moreover, various functional departments such as housekeeping, HR, marketing had been discussed to identify
working environment within the business.
 Furthermore, hospitality industry contribution in local and national and economies had also been explained.
 Lastly, potential trends of industry had been identified to devise the best strategy for the firm in the future

REFERENCES
Books and Journals
 CHA, S., HWANG, S. and KIM, Y., 2019. Business strategy and overvaluation: Evidence from Korea. The Journal of Asian
Finance, Economics and Business. 6(4). pp.83-90.
 Cubas‐Díaz, M. and Martinez Sedano, M. A., 2018. Measures for sustainable investment decisions and business strategy–a triple
bottom line approach. Business strategy and the environment. 27(1). pp.16-38.
 Echchakoui, S., 2018. An analytical model that links customer-perceived value and competitive strategies. Journal of Marketing
Analytics. 6(4). pp.138-149.

CONTINUE…
Books and Journals
 Helmold, M., 2020. Negotiations as Integral Part of the Corporate Strategy. In Successful International Negotiations (pp. 45-57).
Springer, Cham.
 Kong, D. and et.al., 2020. Business strategy and firm efforts on environmental protection: Evidence from China. Business
Strategy and the Environment. 29(2). pp.445-464.
Online
 What Are The 4 Segments Of The Hospitality Industry. 2022. [Online]. Available
through:<https://www.hospitalitynet.org/opinion/4082318.html>.