Contemporary Hospitality Industry

Contemporary Hospitality Industry

Cover Content
 Introduction
 Macro environment factors and their impacts on hospitality industry
 SWOT analysis of a hospitality organisation
 Influence of SWOT in decision-making

Cont....
 Implication of current and potential trends affecting the hospitality industry
 Ability of Holiday Inn to develop products and services that will meet current trends
 Conclusion
 References

Introduction
Hospitality industry plays very important part in economic development of nation as it attracts a
large number of travellers towards nation and provide them better facilities and satisfaction.
Present presentation is based on an exhibition that is conducted for school pass-outs so that they
can make their career in hospitality industry. Along with it, an organisation is also taken so as to
complete this project which is Holiday Inn that was founded in 1952 and headquarters are situated
in Denham. PESTLE and SWOT analysis along with implications of current and potential trends
in hospitality sector will also described in this presentation.

Macro environment factors and their impacts on
hospitality Industry
Pestle analysis is used by organisation in order to
determining the impact of macro-environmental
factors on business operations. With the help of it,
These organisation can determine the factors that
can influence productivity and performance in
market. This model is discussed in further slides

Cont....
Political: This factor comprises of stability of government, political conditions etc. that can poses impact on
growth and success of hospitality organisation in positive or negative manner. Positive or negative impacts of
this factor on both organsiations are defined as below:
Basis Holiday Inn Travelodge
Positive Stability of UK government and constancy
of tax rates is providing support to Holiday
Inn in terms of improving their profitability
and growth.
Presence of organisation in several nations can
become profitable for the growth and
sustainability of organisation.
Negative Due to Brexit, government policies such as
tax duties are changing on continuous basis
in European countries which have created
challenges for hospitality organisations such
as Holiday Inn in terms of earning
profitability
Travelodge is facing large number of issues just
because of trade regulations which are framed
by UK government for hospitality industry.