Contemporary Hospitality Industry (P6, P7 and P8)

Contemporary Hospitality
Industry (P6, P7 and P8)

Table of Content
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Hospitality Trends
 Conclusion
 References

INTRODUCTION
Hospitality industry can be defined as wide-concept which includes hotels and
resorts as well as provide transitional services to its visitors such as. Food
and beverages, accommodations, entertainment etc. Moreover, in today's
world hospitality refers to several services which are, accommodation, food
and beverage, transportation etc. which contribute directly or indirectly in
growth of the national income. Here, this assignment is written in context of
Travel-lodge which is operating their enterprise in hospitality industry across
the globe.

PESTLE Analysis
Macro environment consists of political, social, environmental, legal,
technological and economical factors which directly or indirectly affect the
working of the business in the cut throat competitive world. It is studied by
the business concern so that present market scenario can be examined and
strategies can be formulated accordingly. Here, the macro factor are
explained for two companies which are Travelodge and Primer Inn as
follows:

PESTLE analysis
Political factor: It includes tax policy, protection law, foreign trade policy, trade
restrictions etc. are some of the political factor which affect the growth and
expansion of the business at global level. Travelodge examine all this factors
before entering the new market so that government interference can be eliminated
and expansion can be done smoothly. Market scanning should be done before
entering with any product or services so that strategies can be designed accordingly
and is able to capture huge market ratio (Radojevic and Stanic, 2015).
Political factor: Foreign trade policy, trade restrictions, tax policy etc. are political
factor which are directly affecting the business operations. In order to grow in the
international market Premier Inn need to examine political factor so best outcomes
can be achieved.