Contemporary Hospitality Industry: Task 3 and 4

This presentation discusses the concept of the hospitality industry and its various aspects. It covers the PESTLE analysis, SWOT analysis, and implications of current and potential trends within the industry. The presentation also explores the political, economical, social, technological, legal, and environmental factors affecting the hospitality industry.

Contemporary Hospitality Industry
Task 3 and 4

Introduction
 The concept of hospitality industry is very wide and it can be defined by the
standard industrial classification which was established in the year of 1948 in
UK.
 Generally it identifies that hospitality industry offer several kind of meals,
refreshment, accommodation and drinks as well.
 On the other side it can defines as the hotel or kind of business which always
provides short-term and transitional with food.

PESTLE analysis
 Political factor: This is the very attractive factor
of every industry because it influence the large
number of people in an effective manner.
 In reference to the hospitality industry this factor
affects people as well as tourist both.

Economical factor
 These factors are the combination of different policies, tax, exchange
rates, interest rate and sop on.
 On the basis of these factors hospitality industry can get affected by
several issues like higher demand of tourist and people that influence
company's hotel's policies and business in a negative way.

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 Hilton hotel also faced some financial and global
economic issues so that they applied different
kind of tax and policies on their business rules
effectively.

Social factor
 According to this factor, it affects other people positively but some times
changes in the economy can influence tourist people negatively.
 It includes in the different type of culture, values, norms.

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It includes in the different type of
culture, values, norms.

Technological factor
 In the advancement of technologies people are highly aware about
different technologies so they also aspect from hospitality industry that
they should also facilitate several technologies term in the hotel rooms.

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 These factors are useful for people or
tourist both and impact positively.

Legal factor
 These factors are involved in in the different kind of laws and legislation
in which any organisation need to follow that to increase their future
growth within the market positively.

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 With the help of this they can grab overall
job opportunities within the hospitality
sector and able to achieve their
objectives.

Environmental factor
 It is very effective factor which helps an organisation to increase their
profitability in a proper way.
 But some times it is not easy to adopt all the laws and rules so that
company has to face few issues within the workplace.

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 this factor is much necessary in order
to increase firm's growth and profit
effectively.

SWOT analysis
Strength Weakness
It is the higher brand recognition in
which people can get better
accommodation in a systematic
manner.
It has limited marketing shares as
compare to the brand recall so that it
effect negatively on people and
tourist both.

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Opportunities Threats
It has higher potentiality of emerging
markets so that it can grab the future
opportunities in an appropriate
manner.
There are lots of competition on the
basis of pricing strategy so here, this
hotel can face few issues that create
negative impact in front of the people

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 According to the SWOT analysis, manager of Hilton hotel can get lots of
ideas about their firm or in order to operate their organisation's function in
a proper way.
 On the basis of this manager of this industry can make better decision for
future as well as employee's so that they are able to get future
development growth of this firms within the marketplace.

Implications of current trend within the
Hospitality Industry
 For making better companies or industries there are few current trends
within the hospitality sector, those are listed below:
 Requirement for seamless technology
 Sustainability rules
 New role for staff

Requirement for seamless technology
 It is very much important for every hotel in which customer's can get
effective offers like mobile check-in and digital services.
 In order to make effective this implication Hilton hotel offers different type of
cards for their guest so that they can use any time within the hotel premises.

Sustainability rules
 This type of ozone-friendly practices are the effective norm which
influence people positively.
 In reference to the Hilton hotel they are using effective resources such as
water scarcity, solar panels in order to update their systems like Air
conditioner, lights so that whenever guest will leave their room than these
lights will get automatically switched off.

New role for staff
 In order to make changes within the hospital industry, they are using
effective tools and techniques for their staff members so that they can used
them effective role in order to focus on their personal services to earn
profits and develop the future growth in an appropriate manner.

Implications of potential trend within the Hospitality Industry
 There are some implication for potential trends, which are given below:
 Guest experience
 Technological advancement
 Global networking

Guest experience
 It is the must necessary approach in order to make good customer's within
the competitive environment.
 In context to Hilton hotel, they are applying guest experience trend by
which they are able to know the consumer's choice so that they can make
changes easily to achieve future goals and objectives in an effective way.

Technological advancement
 In order to make their industry better, Hilton hotel will use effective or
unique technologies to impress their customer's by giving good facilities
in the room.
 It will increase the productivity of this hotel.
 With the help of this, hospitality industry can make innovative and
effective idea to achieve goals and objectives in a proper manner.

Global networking
 According to this potential trend, Hilton hotel can use online websites,
social media so that customer's can get awareness about the present trend.
 This situation will affect more and it will enhance the brand productivity
in an appropriate manner.

Conclusion

References