Contemporary Hospitality Industry

CONTEMPORARY HOSPITALITY
INDUSTRY

 Name:
 ID Number:

PESTLE Analyses
Political
Hilton: Hilton hotel is mainly involved in the lobbying in order to affect other external factors of
business.
Marriott: Marriott faces terrorists attack directly on its tourist sites or hotel directly so this create
negative impact on the organisation's functions and brand reputation in the market.
Economic
Hilton: Hilton hotel also faced some financial and global economic issues so that they applied
different kind of tax and policies on their business rules effectively.
Marriott: Marriott is the high exchange rate for the US dollar overseas which disappoints Americans
from travelling and foreign tourist from visiting US locations.

CONTINUE...
Social
Hilton: In reference to the Hilton hotel, they are required to follow new culture in which tourist and
people can get satisfied in a proper manner.
Marriott:Cultural changes that could impact Marriott include increased numbers of Chinese and
other Asian travellers.
Technological
Hilton: In context to the Hilton hotel, they applied different technologies in order to make their
customer's satisfied with the help of this they can get their goals within the marketplace.
Marriott:One major potential threat Airbnb poses to traditional hotel companies is its hosts can avoid
expenses such as hotel taxes and fire regulations which means they have much lower operating
costs.