Contemporary Hospitality Industry

Contemporary
Hospitality Industry

PESTEL analysis
Political factors:
•There is a diverse impact of political factor such as increase or decrease in tax rate can cause Hilton
hotel as it is operating globally so it will become difficult to adopt changes
•On the other hand, the Nomad hotel will not be affected by these political factors as it is operating in a
local market so it will become easy to adopt any changes
Economic factor:
•In respect of The Hilton hotel any changes in the economy such as interest rate, exchange rate and so on
will affect the profits of the respective hotel.
•Operating in the local country, the Nomad hotel will have a chance hire talented and skilled employees
which will assist in the growth of hotels

Cont...
Social:
•It will have a positive impact on Hilton hotel as it has its business worldwide, so it helps them to build
strong relationship with customers.
•The Nomad hotel is adversely affected by these social factors as due to operating only in local country,
it does not have strong customer base.
Technological:
•Hilton hotel can easily adopt the advance technology as with the help of this it can modify its services
and improve its quality.
•On the other hand, due to lack of funds the Nomad hotel will not be able to adopt the technology.