PESTLE of Marriott and Hilton Hotel

CONTEMPORARY
HOSPITALITY INDUSTRY

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PESTLE OF Marriott and Hilton hotel
Political factor
 Marriott: These factors are concerned with the political stability and government intervention. The factors
which will included under this are taxation, subsidies, trade policy, commerce, etc. These factors are out of
the control of the organisations. It will have a profound and significant impact on the Marriott.
 Hilton: These factors are concerned with the political influence which affects the functioning and operation
of the country. It includes various factors like taxation policy, subsidies, etc.
Economic factors
 Marriott: These factors are concerned with the economic stability of the organisation. It depicts the
financial strength and level of profitability for the company.
 Hilton: The economic factors are related to the financial stability and profitability for the company. It
involves factors like recession, inflation, etc. This will have negative impact on companies operation when
the inflation occurs and prices of goods and services goes up.

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Social factors
 Marriott: These factors are concerned with the social trends like demographics, age, class, status, buying behaviour, attitude, lifestyle, income, etc.
of the individuals. Customer needs and preferences are highly dynamic in nature and it changes very rapidly.
 Hilton: This will have positive impact on Hilton hotel because when the lifestyle and customer needs and preferences changes then this creates an
opportunity for the Hilton to expand the business
Technological factors
 Marriott: Technology is the most prevailing and growing factor in the present business scenario. Every company needs to adopt certain
technological aspects which improves their efficiency and productivity.
 Hilton: The increasing use of technologies has created positive impact on the Hilton hotel because now they can use various technological
enabled equipments in order to provide proper security and safety to the customers like body scanner machines, etc.