Contemporary Hospitality Industry

Contemporary
Hospitality Industry

Content
 Introduction
 Macro Environment Factors
 SWOT analysis
 Factors effecting demand and supply
 Current and Potential Trends
 Conclusion
 References

Introduction
Hospitality industries is defined as the service industry which deliveries
number of facilities to its guest. The services which are included in
hospitality sector is event planning, lodging, theme parks, cruise lines and
many more services within the field of tourism industry. The main purpose
behind preparing this project is to give wider range of knowledge to the
student who are planning there career within the field of Hotels industry

Macro environment factors of
Whitbread & Intercontinental
A Pestle analysis is a tool used to examine the external environmental factor
that impacts the hospitality industry. This tool is used when a new hotel is
entering into industry or collaboration of two hotels to understand the
situation which is affected by internal and external factors (Hospitality
Industry Pestle Analysis, 2018). These factors are explained with broad
framework such a demographic, intercultural, ethical and ecological. Whit
bread uses Pestle to analysis detail about operating challenges which the
hotel will face other than competitive forces. The brief explanation of these
factor and impact on Whitbread Plc and Intercontinental has been explained
below.

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Political- This factor states that how much degree a government interface in the
economy or to certain industry. This include all the policies made by
government such as tax policy, foreign trade policy etc. It is important to
understand the factor which can impact long term profitability in a country.

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Whitbread is working in Travel & leisure in many countries and expand in
different political environment so to diversify the risk related to political
environment the aspects are taken into consideration which are Political
stability of that particular environment, level of corruption , legal
framework and property protection right etc (Minca and Oakes, 2012).
While talking about Intercontinental Hotel Group, the tax policies which has
been made by government has been helping them to perform well within
the market.