Contemporary Hospitality Industry Report

This project analyzes the contemporary hospitality industry, examining its scale, scope, diversity, organizational structures, staffing requirements, and the roles and responsibilities of key personnel. It also discusses the industry's impact on the UK economy and the role of relevant organizations and professional bodies.

Contemporary Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1: Analyse the current scale, scope and diversity of the hospitality industry .....................1
1.2: Discuss the organisational structure of different hospitality organisations.....................3
1.3: Assess the role of hospitality related organisation and professional bodies..................4
TASK 2............................................................................................................................................5
2.1: Assess staffing requirements of different hospitality business.......................................5
2.2: Roles, responsibilities and qualification requirements for hospitality staff....................6
TASK 3 & TASK 4..........................................................................................................................7
Covered in PPT.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality industry is one of the developing industry which has received millions of
visitors evert year due to which it has generating large number of revenues as well as
employment opportunities. It contributes maximum support in the growth of an economy of
country due to which get maximum support by the government. Hospitality sector includes
different forms of business such as Restaurants, Hotels, Motels. Catering, Bars etc. There are
more than 180000 hospitality companies which facilitates local as well as foreign visitors
through providing quality hospitality products and services. The present assignment report is
based on hospitality business which consists various forms of business such as Hotels,
restaurants, catering, bars etc. The project covers the organisational structure, current scale,
scope and diversity of hospitality industry, staffing requirements along with their roles and
responsibilities (Bharwani and Butt, 2012).
TASK 1
1.1: Analyse the current scale, scope and diversity of the hospitality industry
In today's world, hospitality sector contributes maximum support in the wealth of country
through generating large number of employment opportunities to the local people which makes
positive impact on their standard of living. It has been identified from statistics of hospitality
industry in UK that there are approx. 2440583 people were employed in hospitality industry of
UK in the year 2010. There are different forms of business involves in hospitality sector such as
accommodation, transportations, bars and pubs, restaurants etc. in which large employees are
employed. There are various current businesses which are given as below:
Hospitality services: It is one of the fast growing business which facilitates other
businesses as from hotel to restaurants to generate huge revenues every year. They are engaged
in offering multiple number of facilities and services so as to maximise the satisfaction level of
local as well as foreign tourists. Such kinds of facilities includes luxury rooms, foods and
beverages, catering services, security of safety of visitors etc. Hospitality industry has segmented
the market on the basis of their needs and requirements and accordingly makes plans to fulfil
them in an effective and efficient manner (Brotherton, 2012). It may includes travel, health care,
education, corporate hospitality, sports events, concerts and DJ and many more according to
which plans has been made. Hilton Hotel & Resort is hospitality company of UK which deals in
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offering multiple number of services to the visitors comes across from different countries. Their
services includes luxury accommodation, transportations, foods and beverages and many more in
order to maximise the travelling experiences of their guests.
Ownership: There are mainly four types of ownership which are operating business in an
effective and efficient manner. It includes privately owned, franchise, lease and managed etc.
Hilton Hotel & Resort has operated over 570 hotels in more than 85 countries. These are
operated by either owned, franchised and managed by the independent operators by Hilton (CG
Davidson, McPhail and Barry, 2011).
Impact of economy: Hospitality industry contributes maximum supports in the growth of
an economy through generating maximum number of employment opportunities and earn huge
revenues which increases the treasury of government of country. In figures, they have
contributes more than 101 billion which was 6.7% of total GDP in the UK.
Diversity: Hospitality industry has diversify its services and facilities into different areas
which as accommodation facilities, foods and beverages, transportation and many more to
maximise the satisfaction level of their guests.
Food and services management: It is another form of business which are engaged in
providing different types of products which includes food items, drinks and other services. Under
this, hotel and restaurants are there which are facilitating customers by providing them such food
and catering related services. Therefore, such business play an important role in maximising the
experience of visitors. It has generated large number of employment opportunities. McDonald's
is a perfect example of such business.
Ownership: In this type of business, ownership is considered as privately owned,
franchise agreement or contracts, self operated etc. McDonald has franchise type of ownership
due to operating food restaurant at global level.
Impact of economy: It provides valuable support to the hospitality business in the growth
of GDP by providing food related services to the visitors whenever they want or requires at their
own place. In figures, McDonald has contributed approx. 40 billion to the UK economy which is
huge in figures (Cooper, 2012).
Diversity: In such type of organisation, multiple number of food products and beverages
are to sold at marketplace. The production process and tastes always remains same in different
market. For example, McDonald is offering Hamburgers, French Fries, Soft drinks etc.
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Travel and tourist services: There are lots of companies which are engaged in providing
travel and services such as TUI, Thomas cook etc. With the help of such organisation,
hospitality industry gives maximum support to the economy of country.
Ownership: It includes different forms of ownership such as sole trader, private and
limited companies, partnership etc. For example, Thomas Cook, a company is privately owned.
Impact of economy: Travel and business supports GDP of country at lareg due to
offering multiple number of services in different areas such as local, domestic, regional, rural,
urban, national etc. Due to this, these areas are developed and strong the presence of country
among their competitors (Hertog, Gallouj and Segers, 2011).
Diversity: In this, there are multiple number of services which are given to tourists such
as accommodation, restaurants, foods and beverages, luxury rooms etc. which are included in
packages.
1.2: Discuss the organisational structure of different hospitality organisations
Organisational structure of hospitality industry consists of number of layers of sections
and departments which assist in operating and managing hospitality services in more effective
and efficient manner. Structure of hospitality sector in divided into major two sections as matrix,
flat and divisional structure etc. These structures are formed on the basis of the nature, and
scope. The main objective of organisational structure is to allotted roles and responsibilities to
the staff according to their skills and knowledge so that profitable outcomes can be received in
near future. An organisation having systematic and well designed organisational structure lead
success in business operations and functions.
Flow of information and transactions are also improved with the help of effective
organisational structure.
Flat structure: It is mostly used by every organisation in order to create democratic and
healthy environment at workplace. In this structure, the roles and responsibilities, work criteria,
authorities and channel of communication which are more helpful elements of every hospitality
business (Hoque, 2013). The structure of an organisation changes according to the size, scope
and work criteria. The effectiveness of organisational structure easily attracts an organisation to
divides its work and staff so as to achieve its desired goals and objectives within pre-determined
time period. Following is the organisation structure of Hilton Hotel & Resorts:
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Matrix structure: It is such a structure which includes autocratic and democratic
leadership due to which a healthy atmosphere at workplace are established. It is used to maintain
health relation among the staff thus used by Local authorities and social service organisations use
this organisational structure.
(Source: Hospitality Organisational structure, 2017)
1.3: Assess the role of hospitality related organisation and professional bodies
There are various rules and regulations made by government for the hospitality business
which must required to be followed by every organisation so as to sustain in hospitality sector for
longer period of time (Janta, 2011). There are different forms of business which helps customers
in maximising their travelling experience. Such businesses includes Air, coach, lodging,
restaurants, hotels, pubs, theme parks etc. All such business provided maximum support in the
growth of GDP. Here are the some laws and legislations which are formulated for hospitality
industry:
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British Hospitality association: It is non-government representative body incorporating
the restaurant association (RA) for hotels, clubs, restaurants, leisure outlets and other hospitality
business located at UK. It has formulated legal laws and legislations which need to be comply by
hospitality business in order to operate business in more effective and efficient manner. It
facilitates to contribute in export earnings and create competitive advantages for the UK.
Spring boards UK: According to such legislation, it can be observed that hospitality
industry provides various benefits to the country and society as a whole due to:
 Generating large number of employment opportunities.
 Making strong presence of country in hospitality business world. Providing professional supports in an appropriate manner.
Chartered institution of securities and investment: It is a global professional body which
provides financial help to the business contributing maximum to the growth of GDP of country.
Therefore, the hospitality companies such as TUI, Thomas cook etc. can able to operate its
business in more effective and efficient manner which indirectly increases the good image of
country among world's nations (Jones and et. al., 2016).
TASK 2
2.1: Assess staffing requirements of different hospitality business
The requirement of staff depends on the size and structure of an organisation. If an
organisation operated at large scale, then it will requires large workforce whereas if operated at
small scale then small workforce will be required. For example, Five star hotel requires large
number of personnel as they are providing multiple number of services as compared to other
hotels. Thus, it requires large amount of workforce which assist them in providing their valuable
hospitality services. With having more staff, the hotel should required to invest more money in
conduction of training programs so that their staff can deal with the guest in more effective and
efficient manner.
Apart from this, two or three star hotel doesn't needed much staff due to small scale
operations. They are recruited staff on the basis of skills and requirements of an organisation.
The other reason are the revenue of the hotel due to which they are not much capable to afford to
hire more staff. Adding extra amenities and services within an organisation such as for saloon
they need to recruit hair specialist, for spa they required to hire professionals masseuse etc.
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which required huge amount of funds due to which puts extra burden on the industry
(Kandampully, Zhang and Bilgihan, 2015).
2.2: Roles, responsibilities and qualification requirements for hospitality staff
The main objective of hospitality business is to maximise the travelling experience of
visitors or guests through offering them quality hospitality services according to their needs and
requirements. For this, staff members are recruited in an organisation on the basis of their
qualifications and allocating them roles and responsibilities so as to facilitate guests in more
satisfied manner. Having skilled and experienced staff ensure organisation about availability of
services and control over operations so that the interest and behaviour of their guest may not
affected in adverse manner. There are some roles, responsibilities and qualifications which are
essentially required to consider in order to give valuable services to the customers. Such are
given as below:
HR manager:
It is the job position which requires to perform different roles and responsibilities related
with recruiting and managing the activities of human resources working in an organisation. For
example, HR manager of Hilton Hotel & Resorts are liable to recruit and work on enhancing the
performance level of staff members (Legrand, Chen and Sloan, 2013).
Qualification:
 Requirement of having degree of PGDM or MBA in Human Resource Management.
 Should have at-least 2 years of experience in HR job position. Ability to bring motivation among workers to perform better.
Roles and responsibilities:
 Fulfilling the requirement of human resources through Recruiting skilled and experiences
candidates for right job position.
 Dealing with guests coming from different backgrounds and countries in more effective
manner.
 Conducting motivational programs to increase the performance level of employees.
Marketing manager:
It is the job position at which an individual need to perform marketing related functions
such as adopting promotional tools which includes Advertisement on TV, Social media etc. so as
to attract visitors to get hospitality services of their their company.
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Qualification:
 Must required to have degree of MBA in marketing and have adequate knowledge about
the marketing and sales. Should have at-least 3 years of experience in marketing field.
Roles and responsibilities:
 Conducting research on regular basis in order to identify the current trends in hospitality
industries.
 Formulation of marketing plans and strategies to attract visitors across worldwide.
 To build healthy relationship with customers.
TASK 3 & TASK 4
Covered in PPT
CONCLUSION
It has been concluded from the above project report that Hospitality sector in groing more
rapidly through maximising the satisfaction level of customers and fulfilling their needs ansd
requirements. For this, organisations such as BHA and Spring boards UK act as a development
bodies which assist hospitality industry in better way. The staff requirements of hospitality
companies such as Hilton Hotel and resort also need to be fulfilled so as to perform business
functions in more effective way.
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REFERENCES
Books and Journals
Bharwani, S. and Butt, N., 2012. Challenges for the global hospitality industry: an HR
perspective. Worldwide Hospitality and Tourism Themes. 4(2). pp.150-162.
Brotherton, B. ed., 2012. International Hospitality Industry. Routledge.
CG Davidson, M., McPhail, R. and Barry, S., 2011. Hospitality HRM: past, present and the
future. International Journal of Contemporary Hospitality Management. 23(4). pp.498-
516.
Cooper, C., 2012. Essentials of tourism. Pearson Financial Times/Prentice Hall.
Hertog, P.D., Gallouj, F. and Segers, J., 2011. Measuring innovation in a ‘low-tech’service
industry: the case of the Dutch hospitality industry. The Service Industries Journal.
31(9). pp.1429-1449.
Hoque, K., 2013. Human resource management in the hotel industry: Strategy, innovation and
performance. Routledge.
Janta, H., 2011. Polish migrant workers in the UK hospitality industry: Profiles, work experience
and methods for accessing employment. International Journal of Contemporary
Hospitality Management. 23(6). pp.803-819.
Jones, P., and et. al., 2016. Sustainability in the hospitality industry: some personal reflections on
corporate challenges and research agendas. International Journal of Contemporary
Hospitality Management. 28(1). pp.36-67.
Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future
directions with a special focus on the hospitality industry. International Journal of
Contemporary Hospitality Management. 27(3). pp.379-414.
Legrand, W., Chen, J. S. and Sloan, P., 2013. Sustainability in the Hospitality Industry 2nd Ed:
Principles of Sustainable Operations. Routledge.
Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that
influence customer satisfaction in the contemporary hospitality industry. Tourism
Management. 51. pp.13-21.
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