Contemporary Hospitality Industry: A Comprehensive Analysis of Hyatt Regency, UK

Contemporary Hospitality Industry
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Table of Contents
Introduction..............................................................................................................................3
Company Overview..................................................................................................................3
Task 1......................................................................................................................................5
LO1...........................................................................................................................................5
A. Understand and discuss the scope, scale and diversity of the hospitality industry with a
global perspective and discuss the management structure of different hospitality organization
using your experience in your chosen organization (P 1.1 and P 1.2).....................................5
B. Examine and assess the role of professional bodies and hospitality related organizations
such as the Institute of Hospitality (P1.3)...............................................................................10
Task 2....................................................................................................................................12
A. Assess the emerging trends in the demand and supply for hospitality staffs and discuss
how the industry attempts to meet the staffing requirements using your organization as an
example (P2.1).......................................................................................................................12
B. Based on the roles and responsibilities of the hospitality staff discuss the skills and
qualifications requirement for the personnel (P2.2)...............................................................12
Task 3....................................................................................................................................14
A. Analyze recent developments affecting the hospitality industry in the areas of legal (e.g.
contracts and negligence or health and safety), operations, and management. Use your
organization for insights in your discussion (P3.1).................................................................14
B. Discuss how the overall image of the hospitality industry is created and managed and
assess the current situation of your chosen organization in terms of the image (P3.2).........15
Task 4....................................................................................................................................16
A. Present potential trends and developments in the hospitality sector using justified
predictions (P4.1)...................................................................................................................16
B. Carry out or produce an impact analysis for the predicted trends using your chosen
organization as an example (P4.2)........................................................................................16
Reference List........................................................................................................................19
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Introduction
The industry, which is responsible to provide facilities such as food and accommodation are
referred to hospitality industry. This industry carries out a broad business, which provides
various services to the customers. The prime aim of the hospitality industry is to provide
ultimate customer satisfaction by providing certain specific experiences to the customers.
Hospitality industries can be sub-categorised into three major areas, which are
accommodations, food facility and travel and tourism. A newcomer to any hospitality industry
needs to learn the basic structure and nature of the hospitality industry and its operations.
The newly recruited management trainee at Hyatt Regency, UK is required to produce a
report to the senior manager, which will be based on the basic knowledge about hospitality
operations on a global perspective. In this project report, a detailed description has been
given about the scale and scope of hospitality industry by taking example of Hyatt Regency,
UK.
Company Overview
Hyatt Regency, which was founded in 27 September 1957, about 60 years ago is an
American multinational in global hospitality sector. The company owns, franchises,
manages, full and select service hotels, resort and many other properties around the world.
The Company operates all the way through four segments: owned hotels and leased hotels;
America’s franchising and management (Americas); ASPAC franchising and management,
and EAME/SW Asia franchising and management (Hyatt.com. 2018). The company
operates its full service hotels and resorts through seven brands that are Hyatt Centric,
Grand Hyatt, Hyatt Zilara, Hyatt Ziva, etc., are some of the examples of Hyatt’s inclusive
hotels. The company is also known to manage and provide service and license trademarks
to residential ownerships that are close to Hyatt branded full service hotels. They provide
services like special event spaces for groups, signature restaurants, programs, guestrooms
and meeting.
Grand Hyatt hotels provide many services and features to their customers like
accommodations, restaurants, bars, spas and fitness centres. According to recent research,
the Hyatt hotels corporations consist of nearly 650 hotels including 281 managed properties,
about 35 owned properties and more than 300 franchised properties. According to
December 31, 2016 the corporation also has six all-inclusive resorts, 16 vacation ownership
properties and about 19 residential properties. The company has a global presence,
therefore faces immense competition from hundreds of other hotel corporations. With the
advent of modernisation, the hospitality industry has observed immense growth in the
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number of rivals, offering luxurious experience to their customers and clients. The company
is well known around the world for its fine, luxury hotels, their excellent cuisines and
customer service.
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