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Contemporary Hospitality Industry Assignment Sample

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Added on  2020-12-24

Contemporary Hospitality Industry Assignment Sample

   Added on 2020-12-24

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Contemporary Hospitality Industry Assignment Sample_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK1.............................................................................................................................................3P6. Analyses of external environment that affects the organisation...........................................3P7. SWOT analysis and its impact on decision making process.................................................4TASK2.............................................................................................................................................5P8. Implications of current and potential trends.........................................................................5CONCLUSION ...........................................................................................................................6REFRENCES...................................................................................................................................7
Contemporary Hospitality Industry Assignment Sample_2
INTRODUCTIONHospitality describes the link between the guest and host wherein host provides theservices of tourism, accommodation, entertainment, etc. to the guest and guest responds to themin the form of increased goodwill and brand awareness. Organisation undertaken in this report isRamada, UK which was founded in 1953 and provides hotel facilities to the people. This reportwill explain the impact of external environment within hospitality industry. It will also analysethe SWOT for the chosen organisation and how it relates to the decision making process will beexplained. Later part of the report will explain the implications of current and future trendswithin hospitality industry. TASK1P6. Analyses of external environment that affects the organisation.PESTLE is an instrument or model used by marketers to examine and supervise macroenvironment. By analysing and understanding the external forces, will help hospitality industryto maximise its opportunities and minimise their threats (Gursoy, Chen and Chi, 2014). Thisgives an overview to the Ramada, of various factors which are to be considered in hotel industry.Following is the PESTLE analysis of hospitality industry of hotel Ramada :-Political factors : It relates to the political factors which are governed by the governmentof the country. They can affect the hospitality industry of Ramada in various forms liketaxation policy, government law, labour law, political instability, trade restrictions, etc.Economic factors : These factors will impact economy and its performance which willdirectly affect the profitability and financial stability of the industry (Kasim and et. al.,2014). Ramada will be affected by various economic factors like economic growth,inflation rate, changes in international exchange rates, seasonality issues, etc.Social factors : It refers to the cultural characteristic, attitudes, beliefs that will impactthe demand of company's products and services. This helps marketers to understandneeds and wants of the people. Ramada will provide luxuries facilities to their customers.It also includes the education level of people, skill composition, etc.Technological factors : These factors are concerned with the innovations anddevelopment that can affect the hospitality industry. Ramada could analyse these factors
Contemporary Hospitality Industry Assignment Sample_3

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