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Contemporary Hospitality Industry : Assignment

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Added on  2020-12-18

Contemporary Hospitality Industry : Assignment

   Added on 2020-12-18

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Contemporary HospitalityIndustry
Contemporary Hospitality Industry : Assignment_1
Table of ContentsINTRODUCTION..........................................................................................................................1LO 3.................................................................................................................................................1P6. PESTLE analysis which affect the development of hotel within hospitality industry..........1LO 4 ................................................................................................................................................2P7. SWOT analysis for IHG........................................................................................................2TASK 4............................................................................................................................................3P8. Implication of current and potential trends in hospitality industry........................................3CONCLUSION ...............................................................................................................................4REFERENCES................................................................................................................................5
Contemporary Hospitality Industry : Assignment_2
INTRODUCTIONIn present era, it has been observed that hospitality Industry is a border group that deliverdifferent kinds of services to valuable visitors (Lub and et. al. 2012). Such as hotels, resorts,amusement park etc. In order to understand the concept, Inter-continental Hotel group is beenchosen for this report. IHG, is a British multinational hospitality company headquartered inDenham, Buckinghamshire, England. IHG has about 800,000 guest rooms and 5,000 hotelsacross nearly 100 countriesReport shows the PESTEL and SWOT analyses that help to understand the impact ofexternal environment on business development and ensure its survival for long term in presentmarket. Beside this implication of current and potential trends in hospitality industry is beingdescribed in project. LO 3P6. PESTLE analysis which affect the development of hotel within hospitality industry.It is very significances to analyse the external business environment as its factors have animmense impact on the business of Hotel directly or indirectly. Therefore management focus toanalyse external factors in an effective manner that help in smooth running of business. ThePESTEL analysis are discussed below in the context of IHG hotel. Political factors:These factors includes political stability, laws, regulation and standard, tax policy, rateand barriers. The need to analyse this factor in proper manner is that it keep on changingaccording to the modification in Political premiss of a particular nation. As in case if U.Kgovernment increase the services tax than it may impact the profitability of IHG hotel and reducethe overall development and performance. Economic factors:These factor includes economic development, interest rate, inflation, poverty,unemployment condition within a country. In present time, UK has high inflation rate that havedirect impact on prices and will increase the price of services and goods offered by IHG. Sopeople will start moving to the other hotel that provide suitable prices to them. Thusdevelopment of IHG is reduce as company is not able to raise fund and improve operation. Social factors: 1
Contemporary Hospitality Industry : Assignment_3

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