This presentation analyzes the contemporary hospitality industry, specifically focusing on the PESTLE and SWOT factors affecting Travelodge and Premier Inn. It discusses the political, economic, social, technological, legal, and environmental factors impacting the industry. It also examines the strengths, weaknesses, opportunities, and threats of both companies. Additionally, it explores the supply and demand in Travelodge and Premier Inn and highlights current and future trends in the industry.