Contemporary Hospitality Industry

Contemporary Hospitality Industry

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PESTLE Analysis
Political factor
Whitbread
 Whitbread operates in various countries, it faces the problem of trade regulations and tariffs of providing
consumer services, this creates problem for the company to operate and hinders growth of the respective
hospitality business.
Holiday Inn
 In Holiday Inn, terrorist attacks and Brexit affect the business and trade polices of the firm in different
manners like profit, productivity in negative terms.
Social factors
Whitbread
 Different varieties of food as well as all types of rooms should be available so as to target high and medium
class customers.
Holiday Inn
 New trends due to changes in demographics, lifestyles etc. and impact of epidemics like Zika virus spread are
created effect on the business of Holiday in unfavourable manner.

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Economical factors
Whitbread
Economic condition with the country as well as the interest rate, exchange rate and inflation rate of the
country..
Holiday Inn
GDP growth and economic recession influence the economic condition of the country affect the business
operation and activities of Holiday Inn.
Technological factors
Whitbread
With the increase in technological advancements it is necessary for the hospitality organization to use
updated and modernized equipments in hotel so as to meet the satisfaction level of the customers.
Holiday Inn
Social media listing platforms and uses of big data for personalisation are some technological aspects which
create impact on business activities of Holiday Inn.