Contemporary Hospitality Industry

This presentation discusses the contemporary hospitality industry, including PESTLE and SWOT analysis, hospitality trends, and the conclusion. It also provides references for further reading.

Contemporary
Hospitality Industry

Table of Content
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Hospitality Trends
 Conclusion
 References

INTRODUCTION
Hospitality industry can be defined as service sector which provide
transitional services to its customers. This includes food and beverage,
entertainment, travel and tourism factor. The hospitality sector work as bridge
between host and guest. In present scenario hospitality sector includes different
services that include lodging, accommodation, drinks, entertainment place etc.

PESTLE Analysis
Travel lodge- Policy, laws, rules and regulations that are generated or decide by
the ruling government of country are included in these factors. Like tax policy,
foreign trade policy are included in this factor. Travel-lodge follow all the rules
which are formulated by government to expand their business in other countries
also. For this management target those countries which have liberal policy for
an hospitality industry.
Connect catering- Connect catering implemented political aspects such as follow
up of government policy that help to positive relationship UK is developed
country therefore the political conditions of them are stable which governs that
they are beneficial for industry.

Social factor
Travel lodge- The method or way by which the society perform and complete their
work by implementing their value and attitude in the processing activity is
included under social factor. In context of travel-lodge they need to perform
activities or operations that does not impact the belief of society if they do that
then it negatively impact on business operations.
Connect catering- Social factor help business to formulate products according to
needs of customers. Hospitality business is developed for the society which
determines that individuals are the major element of service industry.
Management of connect catering is focused on satisfying the needs of
customers by providing effective hospitality services to them.

Economical
Travel lodge- Monetary factors such as inflation rate, savings and interest rate
and foreign exchange of company are included under economical factor. In
context of IHG management identify the economical stability of country.
Apart from this it also helps to identify exchange rate between two
countries.
Connect catering- This aspect helps management of connect catering to
sustain their business for longer period in market. After the Brexit there are
different changes are formulated in the economy of UK. It considered that
there are different challenges are faced by government and industry.

Technological
Travel lodge- In present market conditions, technology is an effective tool
which helps an organisation to increase value in their service or product.
Like in hospitality sector there is cut throat competition is present in
industry. In the context of Travel-lodge technological factor such as Wi-Fi,
security system, automatic doors helps an organisation to increase their
customer and expand their market.
Connect catering- In present scenario all business adopted latest technology
that helps them to expand their business among overall world. In context
of connect catering technology helps them to grow their business digitally.

Environmental
Travel lodge- Each and every country has different rules, norms and policy
that protect the natural environment of country. In hospitality sector it is
essential for an organisation to follow the rules of government because it
helps an organisation to sustain in specific country.
Connect catering- In recent years environment safety is the major factor that
impacts on organisations performance. Along with these they also create
positive results for an country. Connect catering is operating their business
in service industry so it is essential for them not exploit the resources of
the country.

Legal
Travel lodge- Laws and legislation, rules, policy that are developed by the
country to maintain fair trade in market and between industry are included
under legal factor. Through these they monitor that organisation are operating
their business in ethical way which provide equal rights to all companies.
Connect catering- Each country develops some laws that are essential for them
to protect the interest of local industry. Like in each country foreign as well
as local organisation both operates their business due to which it is essential
for connect catering to follow all laws that are generated by government.

SWOT analysis of travel lodge & connect
catering
SWOT analysis help management of travel-lodge to increase their strength and
to overcome form weaknesses by predicting them. Along with these it helps
to explore opportunities and threats in the market.
Strengths- Principle of connect catering service are strong due to which they
provide effective services to their customers.
 Connect catering covers wide area of UK market which determines that
they strong customer base.
 Employees of connect catering are intelligent and skilled that increases
satisfaction level of customers.

Weakness of travel lodge and connect catering
Weaknesses- It impacts in negative way for an organisation which creates barrier in their
productivity.
Travel-lodge has increases their business at global market. It increases the range of
different products and services in the market.
 Connect catering does not maintain positive relations with suppliers and its
partners as it creates issue for them.
 The support sales action of connect catering is weak that creates problems for
them to produce effective outcome for the organisation.
 Connect catering follows traditional business structure and strategy that does not
match with present market condition.

Opportunities of travel lodge and connect
catering
Opportunities-
New geographical market- The partnership of this company with another company
like china as the hotel is planning to start 300 new hotel in china within the next five
years which will result in high level of branding of the company.
 Research team of connect catering is strong that helps that helps to understand
whole market conditions and predict opportunities that exists in market.
 Organisation has alternative to changes their model that help to attract more
customers by formulating effective strategy.
 Restructuring helps the organisation to complete their business at global that
increases its market size.

Threats of travel lodge & connect catering
Threats- helps the management of Travel-lodge to formulate strategy through which
they reduce risk and loss for organisation. Management of travel-lodge expanded
their business in local market which include Britain and Europe.
 Their is high competition exists in the hospitality industry because industry is
expanding day by day.
 Demand of customers are hard to match by organisation because it is changes
on regular bases.
 It is difficult for organisation to cover their cost because hospitality industry is
price competitive.

Current trends in hospitality industry
Health and well being- In present scenario guest are aware
about their health and fitness. So they demand or search
for an hotel that is equipped with gym, spa and pool etc.
The increased number of travellers are asking for
wellness options.

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Technology- The constant connectivity and seamless
technology helps an organisation to develop goals and
maintain friendly relations beyond the country. Like
many hotels such as Aria offer their guest with high tech
card that detect the presence of their guest and opens the
gate before they reach their destination.

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Sustainable rules- Eco-friendly and safety practice of
environment are becoming the norms in each
industry. For this context of hospitality industry it is
essential for them to perform their activities within
the framework of surroundings and organisation.

Trend evaluator
All the above trends are evaluated by the organisation to find out
whether their operations match with particular trends or not. For this
they managed their goals and modify their strategy in order to
provide effective services to customers.

CONCLUSION
According to the above report it is concluded that there are
several types of work under service sector specifically in
hospitality business. This includes catering, restaurant,
events, lodging and accommodation etc. that helps to
improve the economic condition of country by providing
different employment and business opportunities to
society individuals.

References
Ali, F., Amin, M. and Cobanoglu, C., 2016. An integrated
model of service experience, emotions, satisfaction, and
price acceptance: an empirical analysis in the Chinese
hospitality industry. Journal of Hospitality Marketing &
Management. 25(4). pp.449-475.
Bruns-Smith and et. al., 2015. Environmental sustainability
in the hospitality industry: Best practices, guest
participation, and customer satisfaction.

Thank-You