Contemporary Hospitality Industry

This presentation explores the factors affecting the enhancement of hotels in the contemporary hospitality industry. It discusses PESTLE analysis, SWOT analysis, and the impact of external factors on hotel development. The presentation also covers the implications of political and present trends, the potential to design to fulfill trends, and the impact of external factors on political and present trends in hotel development.

Contemporary Hospitality
Industry

Table of contents
 Introduction
 PESTLE aspects which affects enhancement of hotel
 SWOT analysis of hotel
 Impact of external aspect on enhancement of hotel
 Implication of political and present trends
 Potential to design to fulfil trends
 Impact of external factors on political and present trends in development of hotel
 Conclusion


Introduction
Hospitality industry is broad range of
service industry that focuses on the
effective customer experience and
growth in the market. Hotels and other
professions in the service industry
provide the services as per the demand
of their customer and growth of the
actual profitability in the market

PESTLE aspects which affects enhancement of hotel
PESTLE analysis is the tool
that businesses use to
analyse the external factors
of the dynamic business
environment that have
impact on the growth and
profitability level. Also there
are various factors that can
help the business to gain
competitive advantages in
the business. Below is the
explanation of these factors
in the context of Hotel
Home House.

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Political factors:
This factor refers to the effect of
political situation on the business and its
growth in the market. In the context of Hotel
Home House, political stability of UK, can
help its business to gain better opportunity in
the market. Whereas the situation of Brexit
could increase the level of competition and
growth customer base of Hotel Home House.

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Economic factors:
This factors refers to the impact of economic
condition of the country on the particular industry
and organization. In the context of UK the
economic condition of the country is stable and this
could be an opportunity for the business of Hotel
Home House. Also the citizens of the country have
high disposable income rate that can helps the
business to get effective growth in the market.

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Social factors:
This refers to the different attributes
and culture of the people and its impact
on their buying decision making process.
in the context of Hotel Home House,
hotel analyse the different culture and
attributes of the population so that they
can provide them effective services and
test according to their preferences.

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Technological factors:
This refers to the impact of latest technology or
technology changes on the business and its
growth. the Hotel Home House ensure that they
follow all the technological trends in the
business to gain effective growth and
profitability in the business. Also this can helps
the business to gain better objectives and
growth in the hospitality industry.

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Legal factors:
Hotel Home House ensure that they follow all the rules and
regulation of the government so that they can gain better growth
and profitability of the business in the market. Also they ensure
the level of capabilities of business operations that ensure the
effective growth of customer’s base.

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Environmental factors:
all the rules and regulation of the government to protect
the environment and growth of environmental
resources. Hotel Home House follow all the necessary
protocols that helps them to save the environmental
resources.
.

SWOT analysis of hotel
SOWT analysis of Hotel Home House:

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Strengths: Hotel Home House
is one of the largest chains of
hotel industry that provide
effective services and product
to its guests. It helps the
business to attract high
professional group of the
individuals.

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Weaknesses:
 Due to the situation of
pandemic in overall globe
business face many
difficulties in achieving the
effective customer base in the
market.

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Opportunities:
 Hotel Home House have
biggest opportunity to expand its
business in the Asian markets so
that they can gain new customer
segment in those marketplace.

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Threats:
Threat: There is intense
level of competition in the
hospitality sector that Hotel
Home House face. It can also
impact the level of customer
base of company.

Impact of external aspect on enhancement of hotel
There are many external aspect of the business environment that have an
impact on the growth of the business and achievement of high customer
base in the market. Below are the various external factors that have
impact on the enhancement of business growth of Hotel Home House.
Advancement in the technology can help the business to attract new
customer base.
High level of competition in the hospitality sector effect the different
operation of the hotel industry.
There are changes in the test and preferences of the people that could
impact the growth of regular business.

Implication of political and present trends
Political trends
There are many political trends in the
hospitality that have impact on the regulation of
the business. The government hold extensive
power over the hospitality industry. There are
travel bans due to the condition of COVID-19
also impact the business of hospitality. Also
government have many changes in the rules and
regulation of hospitality that may affect the
future growth of the business.

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Present trends
 There are continues changes in
the hospitality sectors that have
impact on the business and its growth.
digitalization of guest entry and exit
facility helps in better growth of
customer experience . also use of
information technology in the
business can helps in the better
growth and development of customer
base.

Potential to design to fulfil trends
 Potential of Hotel Home House: there are large range of the employee base
that is working in the organization that helps the business to perform in most
appropriate manner. this trends can helps the business in the continues growth
and development. Employee of the Hotel Home House understand the
language that their customer use and help them in better assessment of hotel
services.

Impact of external factors on political and
present trends in development of hotel
Political trends: political trends of
hospitality provide the opportunity for the
business to develop the services that help
its customers in better growth and access
of effective customer base. Also this
trends helps the business to provide actual
growth to the business and fulfil the needs
and demand of the customers.

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Present trends: various present trends of
hospitality have impact on the level of
effective performance of the organization
and growth of actual customer base.
Digitalization of the services helps easy
access of the customers and their check in
and check out facilities.

Conclusion
From the above information it can be understand that there are various
trends and factors in hospitality industry that helps the business in the
effective growth and fulfilment of demand of customers. PESTLE
analysis of the business helps to understand about the external factors
that have an impact on the level of profitability of the business. Whereas
SWOT analysis helps to understand about the internal and external
factors of the business environment.

References
 Atsız, O., Cifci, I. and Law, R., 2021. Understanding food experience in sharing-
economy platforms: insights from Eatwith and Withlocals. Journal of Tourism and
Cultural Change, pp.1-26.
 Binns, C.A. and Kempf, R.J., 2021. What Are the Contemporary Safety and Security
Practices Used in Hotels and Home Shares?. Safety and Security in Hotels and Home
Sharing, pp.43-57.
 Munikrishnan, U.T. and Mamun, A.A., 2021. Survival and competitiveness of
traditional travel agencies in Malaysia: a qualitative enquiry. International Journal of
Culture, Tourism and Hospitality Research.

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