Contemporary Hospitality Industry

hi

Contemporary Hospitality
Industry (Task 3 and 4)

Table of Content
• Introduction
• PESTEL analysis of Marriott
• SWOT analysis of Marriott
• Affecting decision making process
• Supply and demand
• Trends
• Trends evaluator
• Conclusion, recommendation and self reflation
• References

PESTEL analysis
Pestle analysis for Marriott
Political factor: Government policy, tax policy, bureaucracy etc. are some
of the examples of political factor which are affecting directly or indirectly
Marriott growth and expansion. In order to run the business smoothly in the
competitive world organization investigate the political factor. By doing
tactics are framed accordingly to meet the goals.

SWOT analysis
STRENGTHS
Product and services of the firm are
innovate and proactive in the
market.
Carries out strong and transparent
pipeline to explore across the
boundaries.
Captured huge market ratio in the
global market.
WEAKNESSES
Firm is more reliant on North
American market.
Excessive focus on expansion of
business due to which customers
needs are not satisfied.
Organization is rigid in nature and
unwilling to change with the
phase of time.

Continue..
THREATS
Raising neck to neck competition in
the market.
Gradually decreasing the UK
economic growth rate.
Economic recession greatly
affecting business.
OPPORTUNITIES
Firm can switch to customers
behaviour in to bind them for
longer time duration.
Focus on personalization will help
the company to raise customer
base.
In the global village there is huge
unexploited market.

Affecting decision making
Marriott should focus more on changing environment and emerging needs of
the customers. The tactics should be formulated according to the dynamic
environment so that best outcomes can be achieved. By doing so tough
standards can be set for other competitors in the market. Providing discount
on special; occasions will help the firm to gain goodwill in the eyes of the
customers.

Supply and Demand
Supply and demand of Marriott:
The supply and demand of the Marriott is not fulfilled because firm is not
willing to change their norms according to the dynamic environment. As
well they are more focusing on family traditions and values due to which
emerging needs, demands of customers are not fulfilled on time.

Trends
Current trends:
Trend 1: Hospitality industry in the current scenario provides pick and drop
facilities top their customers. Due to which sales volume of the company
product and services raises and profit is maximized. They provide effective
transportation facilities for travelling to some other places like, shopping
etc.

References
Blanchard, L. A. and Higgins-Desbiolles, F. eds., 2013. Peace through
tourism: Promoting human security through international
citizenship. Routledge.
Brotherton, B. ed., 2012. International hospitality industry. Routledge.
Chan, E. S. and Hsu, C. H., 2016. Environmental management research
in hospitality. International Journal of Contemporary Hospitality
Management. 28(5). pp.886-923.

THANK-YOU