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pdf The Contemporary Hospitality Industry

   

Added on  2020-10-22

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The contemporary hospitalityindustry

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1(1) PESTEL analysis....................................................................................................................1(2) SWOT analysis and its impact on decision making process..................................................2(1) Perform a trend analysis with its implications and giving range of examples.......................3(2) Evaluation of ability of Marriott Group to develop effective products and services to meetcurrent market trends...................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................6

INTRODUCTIONIn recent time, hospitality industry have emerged as a major service provider and one ofthe fastest emerging service provider sector. In the recent time hospitality sector has seen a veryeffective influence of external and internal factors and suitable decision making by seniormanagement for managing international issues and global strategies. For the present report,Marriott Group of Hotels. It is a hospitality service provider hotel chain, operating within UK.The present report includes a PESTLE for identifying environmental factors affectingdevelopment of firm. Along with this, a proper SWOT is been presented for identifying influenceon decision making. Trend analysis and new product development measure is evaluated toproduce new services by the firm and meet current trends and requirements.MAIN BODYBusiness planning Report(1) PESTEL analysisThe external factors such as political, economic, social, technological and legal factorshave a deep influence on the operations and action plans that are taken within the organisation(Wang, 2016). This external environmental factors will influence the overall planning and settingof business planning that will impact operational capabilities within an organisation. Some majorimpacts laid by these factors are:Political: The political or governmental factors are key influencer for the operations anddevelopment of selected hospitality industry. The political conditions like change ingovernment, Brexit etc. are few factors that impacts the overall operations andevolvement of a hospitality entity and are required to be planned. These factors are themajor influencer on the establishing, developing and delivering of a new product orservice by a hospitality firm.Economic: The financial factors all over the globe and in UK have been a driving factorfor development of a hospitality enterprise like Marriott Group. As the global economicconditions have improved to a greater level, hospitality sector have seen a good rise anddevelopment (Ali, Amin and Cobanoglu, 2016).Social: Its is one of the major influencing element for the development of an hospitalityenterprise. As the customer preferences is been changes and globalisation have spread the1

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