Contemporary Hospitality Industry (LO3 and LO4)

Contemporary
Hospitality Industry
(LO3 and LO4)

Table of Content
• Introduction
 Pestel analysis
 Swot analysis
 Supply/ Demand
 Current Trends
• Conclusion
• References

Introduction
Hospitality Industry can be defined as wider category of services within
a organization such as, transportation, accommodation, restaurants,
event planning, food and Beverages, theme parks etc.

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This report includes various types of business related to hospitality
industry as well as derive product and services they offer to the
customers in order to satisfy their demands (Ali and Cobanoglu,
2016). Moreover, evaluate different range of operational
departments within a chosen hospitality business in the market.
Moreover, highlight the contribution of hospitality industry in local,
national and international economy. Additionally, throw light on the
investigated range of distinguished operational roles in an hospitality
industry. Discuss various range of operational roles within hospitality
industry as well as explain skills needed to perform this roles in the
working premises. PESTEL (Political, economical, social,
technological, environmental and legal) and SWOT (Strengths,
weaknesses, opportunities and threat) analysis is studied so that
tactics can be framed according to the marketing scenario. Also,
appraise current potential trends in hospitality industry.

PESTEL Analysis
Macro environment can be defined as those external forces such as
political, economical, social, technological, environmental and legal
which affect the working of the business directly or in Premier Inn
directly in the market. This factors are not controllable and organization
can frame policies and strategies accordingly in order to survive in the
intance competition. Investigating macro factors helps the
administration to gain competitive advantages against rivalry.

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It is a essential task to be performed by the business associates so
that set objectives and customer emerging needs, demands,
preference and taste can be meet on set time frame. Here, some of
the macro factors affecting the Premier Inn growth and development
are discussed as follows: