Contemporary Hospitality Industry

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Covered in poster........................................................................................................................4
TASK 2............................................................................................................................................4
Covered in fact sheet...................................................................................................................4
TASK 3............................................................................................................................................4
P6 PESTEL analysis of Hilton Hotel..........................................................................................4
P7 SWOT analysis of Hilton Hotel.............................................................................................5
TASK 4............................................................................................................................................6
P8 Implication of current and potential trend in hospitality industry.........................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality industry provide various services like travel and tourism, food,
accommodations etc. this report will discuss about the internal and external factors which impact
hospitality industry. this also has impacted the current trends which has impact on the
organisation.
TASK 1
Covered in poster
TASK 2
Covered in fact sheet
TASK 3
P6 PESTEL analysis of Hilton Hotel
PESTEL analysis is conducted by the Hotel in order to analyse the impact of macro
factors on the organisation. Hilton will conduct PESTEL analysis in order to know about the
positive and negative impact on its functioning. Below is the PESTEL analysis of Hilton hotel:
 Political factors: These factor includes the government intervention. Factors include
here are labour law, foreign trade law etc. As earlier there was crisis in Greece and due to
this fact customers got negative and this affect the sales of Hilton hotel.
Example 2: Under this factor, due to Brexit there was huge changes occurred within
Travel lodge operation and function that directly impact over firm productivity ratio. However,
firm takes an initiative to modify its procedures and policies according to the demand of Brexit
in order to acquire sustainable profitability.
 Social factors: The factors include here relates to the age, customs, buying behaviour,
lifestyle etc. The taste and preference of customers are continuously changing and it is
required by Hilton hotel to know about their proper need of their customers. Moreover
the people are now very conscious towards the health and in that case Hilton should
provide hygienic food and healthy environment to its customers.
Example 2: As per the recent scenario of UK population,. There was an intense demand of CSR
activities which challenge Travel lodge profit margin. Thus, company can analyse the demand
of customer and implement corrective course of action by rendering basic facilities like food,