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Contemporary Hospitality Industry Assignment : Hilton

   

Added on  2020-12-09

8 Pages1798 Words201 Views
Contemporary HospitalityIndustry
Contemporary Hospitality Industry Assignment : Hilton_1
Table of ContentsINTRODUCTION...........................................................................................................................1PESTLE analysis for Hilton........................................................................................................1SWOT analysis............................................................................................................................2Current and potential trends in hospitality industry....................................................................3Evaluation of the ability of Hilton to meet out the needs...........................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6
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INTRODUCTIONHospitality industry occupies a huge amount and share the biggest contribution to theworld's economy. The chosen hospitality company for this report is Hilton which is a five starhotel in UK. The quoted firm offer different variety of services to their customers at reasonablerates and report presents PESTLE and SWOT analysis and also describe some implications ofcurrent and potential trends in the hospitality industry.PESTLE analysis for HiltonPESTLE analysis is a strategic tool that helps to identify the external environment whichincludes following factors.Political Factor: Political stability is the basic requirement of the success of a hospitalindustry because it directly influences the number of visitors and business travellers. IN UK,because of terrorism attack, the number of visitors are decreases and as a result, it createsnegative impact on Hilton performance (Neukirchen, Gansser and Klumpp, 2019). Hence, it isquite necessary to stable the political condition of the country which helps to raise theprofitability as well as production level.Economical Factor: this factor directly affect the Hilton in adverse way such thatbecause of inflation rates, the customers' buying power affected and on the other side, at thetimes of Olympic times in UK many hotels are booked and when the games are over the situation1Illustration 1: PESTLE Analysis(Source: PESTLE Analysis, 2018)
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