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The Contemporary Hospitality Industry Assignment - Doc

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Added on  2020-10-04

The Contemporary Hospitality Industry Assignment - Doc

   Added on 2020-10-04

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Table of ContentsINTRODUCTION...........................................................................................................................1Business Planning Report................................................................................................................11) Presenting the PESTLE analysis of Hilton.............................................................................12) Describing SWOT analysis of Hilton.....................................................................................3Market Research Report..................................................................................................................41) Presenting the potential and current trends in hospitality industry'........................................42) Evaluating the ability of hotel to meet out the current trends.................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONHospitality industry is a broad category in the service industry that includes lodging,event planning and accommodation. It shares its biggest contribution to the growth of economy.The report main aim is to understand some factors that may affect the business and some recentchanges which are adopted by the hospitality industry. The chosen hotel for this report is Hiltonwhich is top and leading hotel in UK and provide best services to their customers such as resorts,hotels, restaurants etc. The hotel serves its unit worldwide and have more than 5000 properties.Report presents some external as well as internal factors that affect Hilton by using PESTLE andSWOT analysis. Further it describes recent or current trends which are used in hospitalityindustry and then evaluating the ability of a Hilton in order to meet out all the current trends.Business Planning Report1) Presenting the PESTLE analysis of HiltonPESTLE analysis is strategic tool that helps a business to understand what externalfactors are affect the business's position. This analysis basically monitor the macroenvironmental factors which creates impact upon the business. It consists of many factors whichare as mentioned below:Political Factor: This factor is directly creates impact upon the business and may evenaffect the business externally. Political stability is the basic requirement for the success of anindustry. It has been analysed that in hotel industry, political factors directly influence thenumber of visitors, tourist and business travellers in direct as well as indirect ways. For example,because of unstable political situation, Northern Ireland also discourage the visitors because oftheir safety concern. Risk of threat and act of terrorism is the basic political fluctuation in UK asit reduces the number of tourist to visit and as a result, it creates negative impact upon the Hiltonperformance (Jauhari and Bharwani, 2017). Though company spends lot of money in order to stable the political situation. Apartfrom this, the sudden increase in tax rate also affect the business in negative way because itincreases the cost of offered services and tourist are not ready to spend amount on it. Thus, it isquite necessary to cope up with this political factor.Economic Factor: National as well as international economy directly affect theperformance of Hilton. For example, at the time of Olympics in UK, almost all the hotels are1
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