Contemporary Hospitality Industry

CONTEMPORARY
HOSPITALITY INDUSTRY

INTRODUCTION
 Hospitality industry defined as broader category within the service sector that inclusive of
lodging, event planning, transportation, theme park and cruise line etc. Henceforth, the main
purpose of hospitality industry is to serve guest effectively and to deliver them lasting
experience.
 It is the sector that mainly focuses on ideas of luxury, experience, enjoyment for the necessities
and essentials. Therefore, it is concerned with the services relates with customer satisfaction and
leisure.
 The present report is based on business activities of Hotel Hilton, UK. This is global brand that
provides full service of hotel and resort and brand of American multinational hospitality
company.
 Furthermore, report will cover the activities as current scope, structure and size of hospitality
industry, anticipated skills requirements, Internal and external factor that affect the working of
hospitality industry. Lastly, potential and current trends will be defined that are affecting the
development of hospitality industry.

Description on factor that impacts on development of hospitality industry.
 Political factor-
 Hilton - This component is mainly concerned with changes in laws, polices and actual cost that affects the working of the industry. Henceforth,
changes in labour law and taxes have directly impact over the working practices of entity. Additionally, it may rise to price of commodities.
 McDonald' -As the company is operation across the boundaries in more than 100 countries so the government of the different countries have
different political exposure. The company has to follow the rules and regulation related to health and hygiene regarding the food product. the
government of various countries are more pressuring the companies like McD because of the increasing consumption of the fast food as these
foods are considered unhealthy. These foods are causes of obesity, high cholesterol and cardiovascular difficulties. Because of this factor, the
companies will be facing loss in their profits.
 Economic-
 Hilton - It is the factor that is concerned with taxation rate which can affect the prices within the entity. Thus, components as inflation,
economic growth, interest rate and exchange rates affect the working of the enterprise at the huge aspect. Thus, changes in economic policies
impacts the overall working of the entity.
 McDonald - Operating worldwide, company want to take various decision regarding the operation of the company. McD has to decide from
where they have to import the raw material as the tax rates are different in different countries. The company has to look after the various
economic factor including the tariff on import material, foreign corporation tax, the unemployment rate and the varies interest rate factors.

 Social
 It is the factor that is concerned with changes in perception and trends within the
market. Henceforth, it is crucial for entity to analyse the changes in test and
preference of customer within the market. By brining up technical advancement, the
entity can undergo with having innovation that can help to bring out better and
attractive services. Thus, hotel Hilton can able to perform their role effectively, if the
changes can be done in better and efficient mode.
 This factor evolve around the trend in the country. The company sales performance
evolves around the lifestyle of the consumer. Nowadays people are more moving
towards the sophisticated fare as hamburgers and French fries are not among the
favourite list. So the company has to move according to change in the trend.
 Technological
 It is the factor that concerned with change in working style of the enterprise. In
highly competitive world, it is crucial to come up with the innovation that can attract
the customers and enhance the competitive advantage. With help of updating the
technological performance, the entity can carry out the progressive results.
 technology plays an important role in increasing the productivity and management in
McDonald's with minimum wastage of resources. It helps in the scheduling,
forecasting and easy payment for customers. Technology improves the quality of
work in the company by reducing cost and technology advancement.