Contemporary Hospitality Industry

Contemporary Hospitality
Industry
LO3 - LO4

Table of Contents
 Introduction
 PESTLE factors affecting the development of firms in Hospitality industry
 SWOT analysis for hotel industry
 Impact of external factors on the development of firm using specific
examples
 Implications of the current and potential trends in hospitality industry
 Evaluation of the ability of the hotel industry to develop products and
services for meeting the trends
 Impact of external factors on current trends and development using specific
examples
 Conclusion
 References

Introduction
The current presentation will focus on the internal as well as external
factors that impacts the hospitality industry and will throw light on the
issues being faced by this industry currently. Trends and potential
developments influencing the industry will also be discussed
effectively

PESTLE factors affecting the development of firms in Hospitality industry
 POLITICAL – Stability of the political environment, policies, laws and
the regulations affect the hospitality industry as a whole.
 ECONOMIC – Economic factors plays a major role in hospitality industry
as it impact the crucial decisions such as marketing and managerial
decisions as well as implications.
 SOCIAL – Social factors plays a role which help in developing stronger
relations in the hospitality industry.

Continued...
 TECHNOLOGICAL – Utilisation of the new technological factors,
inventions are an important factors that affect the hotel industry in a lot
many ways.
 ENVIRONMENTAL - When we advance the travel industry there are a
huge number of travellers released yearly in the nation, without legitimate
arranging, there will undoubtedly be not kidding natural and supportability
issues.
 LEGAL – Legal factors comes as discrimination law, tourism laws,
consumer as well as employment laws.

SWOT analysis for hotel industry
Strength:
 Safe bode which is away from home.
 Local economy is hugely impacted.
 High employment opportunities.
 Profit margins are always higher.
Weakness:
 Rates of the hotels are high
 Tax rates are not favourable to the industry