Contemporary Hospitality Industry: Operational Roles, Skills Gap, and PESTEL Analysis of Hotel Premier Inn

Contemporary
Hospitality
Industry

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Investigate a range of different operational roles within the hospitality industry.......................1
Examine the skills required for roles within the hospitality industry and current skills
shortages......................................................................................................................................2
Review the skills gaps within the hospitality industry in relation to a range of different
operational roles...........................................................................................................................3
Analyse the impact that skills gaps have on hospitality businesses and make valid solutions for
addressing these skills gaps.........................................................................................................4
Assess the political, economic, social, technological, legislative, and environmental factors
that affect the development of organisations operating within the hospitality industry..............4
Undertake a SWOT analysis for a hospitality business and review how this can inform the
decision-making process..............................................................................................................5
Evaluate the impacts of external factors on the development of organisations operating within
the hospitality industry, using specific examples........................................................................7
An appraisal of the implications of current and potential trends in the hospitality industry; give
a range of specific examples........................................................................................................7
An evaluation of the ability of your chosen hospitality business to develop products and
services that will meet current trends..........................................................................................8
Critically evaluate how external factors impact on current and potential trends and
developments in the hospitality industry using specific examples to demonstrate how the
industry has developed in response.............................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Hospitality industry refers to a business that consists of wide category of fields such as
accommodation, event planning, food, beverages as well as travel and tourism services. It
is one of the major profit generation industry. The aim of the hospitality industry is to
provide quality service and delightful experience to their customer. As it is known that
UK comes among the most famous tourist destination. The country is famous for its
diversified culture, traditions and practices (Abbassi, Kumari and Pandey, 2022). The
country consists of approximately 200000 hospitality industry. This industry contributes
a huge amount in the GDP of the country. This file is based on Hotel Premier inn. It is
one of the largest hotel chain in UK. The hotel was founded by Whitbread in 1987) (de
Souza and Hancer, 2021. The headquarter of the company is located in Dunstable, UK.
The company provide its service to various different areas such as Germany, Jersey,
Ireland and Qatar etc. This report will include discussion about hospitality industry,
Operational roles and skills gap in the industry, SWOT and PESTEL analysis of the
industry, implications of different trends on the hospitality industry.
MAIN BODY
Investigate a range of different operational roles within the hospitality industry
Operational roles in an organisation refers to the engagement in the operations and
functioning of an organisation. In order to run smoothly several operational functions must be
taken into account and some of these operational functions in the hospitality industry with
respect to Hotel Premier inn has been discussed below -
 Front desk operations- It is an important operation in the hospitality industry. It is the
responsibility of the front desk executive to secure the leisure time and comfort of the
guest. They must make sure that the guest is welcomed in a friendly and efficient manner.
Another task of these executives is to reserve the room according to the preference and
budget of the client. This department also deals with the problems of the client and must
provide them with the reasonable solution. Hotel Premier inn provide training to its front
desk executive so that they can cater the demand and needs of the customer in an
effective and efficient manner (Elshaer, 2019).
 'Housekeeping operations – It is one of the most important operational department in the
hospitality industry. The functioning of this department includes cleanliness of the hotel
premises as well as the guest rooms, sweeping, dusting, restocking and replacing the
necessary items such as toiletries, notepads, towels etc. The major role of this department
is to maintain quality standards of hygiene and sanitation. Hotel Premier inn has been
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