Different Types of Business within Hospitality and Products and Services Offered
Verified
Added on  2023/01/23
|14
|3813
|58
AI Summary
This report discusses the different types of business within the hospitality industry and the products and services they offer. It explores lodging services, food and beverage service, travel and tourism services, and more. It also examines the contribution of the hospitality industry to local, national, and international economies.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Contemporary Hospitality Industry
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents .........................................................................................................................................................3 INTRODUCTION..........................................................................................................................4 TASK 1............................................................................................................................................4 P1 Different types of business within hospitality and products and services offered.................4 P2 Range of operational and functional department...................................................................5 P3 Contribution of the hospitality industry to local, national and international economies.......6 TASK 2............................................................................................................................................7 P4 Range of different operational roles within industry............................................................7 P5 Review the skills requirements for the roles mentioned above for hospitality industries.....8 TASK 3...........................................................................................................................................9 P6 Macro environment factors and their impacts on hospitality industry..................................9 P7 SWOT analysis of a hospitality organisation.......................................................................10 TASK 4..........................................................................................................................................11 P8 Analysis the implication of current and potential trends affecting the hospitality industry in UK.............................................................................................................................................11 CONCLUSION..............................................................................................................................13 REFFERNCES..............................................................................................................................14
INTRODUCTION Hospitality sector is the fastest growing business that provides various services to the large customers. Their main purpose is to provide maximum satisfaction to the customers and provide enriching experience to them. It includes services such as lodging, food and beverage service, event planning and travel and transportation services (Boella and Goss-Turner,2012). This report is based onexhibition venue that is to encouragea large number of students to considertherecareerswithinhospitalitysector.ThechosenhospitalitysectorisHotel Travelodge, which is a private company operating in the hotels and hospitality industry and is the second largest budgeted hotel in UK. Present report will focus on various types of business within hospitality sector and its contribution to the growth of local, national and international economies. It also discuss operational roles and skills required to function properly within hospitality business. At last PESTLEand Swot analysis isdiscuss to analyse internal and external environmental factors, along with the current and potential trend within hospitality industry. TASK 1 P1 Different types of business within hospitality and products and services offered Hospitality industry consist of various business which provides differentiated services to the customers according to their demands and requirements. This helps in the growth and success of business as well as attracts large number of employees and customers towards the business. Various types of business within the hospitality industry along with their product and services are discussed as follows- ď‚·Lodging Services-Hospitality sector provides lodging and accommodation services to its customers according to the requirement of the facilities they want. Its provides lodging services in the form of guest houses, hotels and resorts. The main focus is to provide customers with maximum comfort and satisfaction while staying at the hotel (Brotherton, 2012). ď‚·Food and Beverage Service-This is the other business within the hospitality sector which provides food and drink services to thetourist according to their demands. Various services within this sector are as follows- 4
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Full Service Restaurant-Under this services, variety of food and drink options are provided to the customers along with the table service so that customers can enjoy the full services as been ordered by them. Catering Business-Under this, service is provided to the customer by providing them food and drink facilities on the birthday parties and wedding ceremonies etc. Quick Service-Under this quick service is offered to the customers in the form of small snacks and meals, along with drinks with minimum of table services. ď‚·Travel and Tourism Services-Under this business of hospitality sector, tourist are provide with airline,cruise ships, road and rail transportation facilities so that they can enjoy their tours. Various kind of services within the sector are as follows- ď‚·Sports and Gaming-This provides sport facilities to the customers which is necessary for enjoyment during tour for the tourists. ď‚·Nightclubs- It provides night clubs to the services in the form of dancing, drinking so that tourist can enjoy their leisure time (ChonandYu, 2012). P2 Range of operational and functional department `Hospitality sector consist of various departments within the organisation which works in a interrelated manner so that organisational goals can be achieved within the specific time frame. It leads to the smooth flow of business activities within the respective hospitality business. It is discussed as follows- Operational Department-This department within the chosen hospitality business is responsible for monitoring and smooth flow of business activities. It controls operations of various other departments such as- ď‚·FoodandBeverageDepartment-Thisdepartmentwithinthechosenhospitality business provides food and drinks services to the customers according to their needs. Employees within department functions in a effective manner so that variety of food products can be offered to the customers according to their necessities. ď‚·FrontOffice-Thissectionwithintheoperationaldepartmentinteractsand communicates with the guest, when they arrive at the hotel. Their main aim is to solve the tourist problems and provides information to them which is been asked by them. It also monitors payment records as well as oversees check in and check out time of the tourist. 5
FunctionalDepartment-FunctionalDepartmentwithinTravelodgeisresponsiblefor functioning the accounts, marketing and Hr related work so that there is no problem while dealing with the customers as well as maximise profitability of the respective organisation. ď‚·HR Department-This department within the organisation is responsible for proper recruitment, selection and providing training facilities to the customer so that best employee can be selected which can maximise profitability within Travelodge. ď‚·Finance Department-This department is responsible for monitoring, maintaining and supply of funds to various departments so that business activities can be carried in a effective manner as well as analyses profit out of the expenditure so as to determine financial position of the company. P3 Contribution of the hospitality industry to local, national and international economies Hospitality industry is the fastest growing industry which provides various services to the customer and indirectly contributes towards the local, national and international economy. Local Economy- As hospitality sectorconsist of variousbusiness which provides varieties ofservices to the tourist and attracts the tourist towards it. Therefore tourist incur expenditure on various services and help in the growth of local economy by such as building of roads and other infrastructure facilities and also leads improvement in the transportation services which helps in the growth of local economy. National Level-With the fast growth of the hospitality industry, it is providing enhanced servicestothecustomer.Thiscreatedemploymentopportunitiesfor theindividualsand improved their standard of living. This is the major contribution of the hospitality business towards the growth of national economy. International Economy-Hospitality sector consist of various hotels, restaurant and other travel and transportation services which provides services all across the globe. It has made tourist to easily avail the service all across the glove and therefore leads to the integration of the nations economy. This also leads to increase in employment opportunities, which leads to increase in GDP and thereby removes poverty at the global level. M1 Interrelationships of the operational and functional units within a chosen hospitality business All the departments within the chosen hospitality business works in coordination with all other departments such as HR department works in interrelationship with the food and beverage 6
department as manager at F&B departmentisprovides information about the requirement of the trained chef within Travelodge so that HR department can start recruitment and selection process accordingly and moreover purchase department works in a coordinated manner with the finance department so as provide information about the purchase of certain necessities and acquire funds for the same purpose. This leads to the smooth flow of business activities within Travelodge. DIFranchisingandlicensingagreementshasinfluencedtheglobaldevelopmentofthe hospitality industry As there are wide variety of business within the hospitality sector, such as food and beverage sector in which companies like McDonald, Burger king has started licensing and franchising of its business all over the globe, this benefits the customer toenjoy their service. This led to the global development of hospitality industry and it leads the business to attain maximum profitability and productivity. TASK 2 P4 Range of different operational roles within industry Their are various departments within the hospitality industry, towards which employee has to perform various operational roles for the smooth flow of business activities. Different operational roles are of food and beverage manager, role towards house keeping department and Operational role as Receptionist. ď‚·OperationalRoleTowardsHousekeepingDepartment-Employeeswithinthe housekeeping department of the respective organisation has to perform the role of maintenance of the cleanliness of the room and the hotel premises so as to keep the hotel clean and fresh and attract large number of customers towards it. ď‚·OperationalRoleofReceptionist-Receptionistwithinthehospitalityindustry performs the role of interaction with the tourist as way of solving their queriesand providing them with necessary information. Moreover receptionist also monitors check in and check out of tourist as well as confirms their reservation via telephone or mail. It also asks the demands of the customer so that services can be provided accordingly (Fakharyan and et.al., 2014). ď‚·Operational role as an F&B manager-Manager at F&B department performs the operational role of providing training to the employees so to prepare continental food as 7
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
well as to different tools and equipments in a better way so as to safeguard employees against their health. ď‚·Operational role as an room division manager-Room Division Manager performs the role of guiding and providing instructions to the team members to check the cleanliness and maintenance of the rooms as well as it also works in coordination with all other departments so that better services could be provided to the customers. Therefore divisional manager is responsible for handling all the queries associated with any employee or the department. P5 Review the skills requirements for the roles mentioned above for hospitality industries In order to perform operational roles within the hospitality industry in a effective manner, it is necessary for the employee to posse certain skills so as to perform roles and responsibilities in a effective manner. Skills needed by the employee are discussed as below- ď‚·Communication and Interaction Skills-This is the major required by the F&B department manager as well as the receptionist in order to communicate effectively with the employees and customers. Therefore divisional manager needs communication skill so as to interact with all other department and provides information and guidance to them so as to execute the work in a proper manner (GinKwon and Kim, 2013). ď‚·ManagementSkills-This skill determines that employees within the hospitality sector should manage its work in a appropriate manner so that multi tasks can be performed at a single time. This skill is majorly required by the housekeeping department so as to manage all the activities such as cleanliness of room and other hotel premises as well as receptionist also needs to have management skills so as to manage the booking facilities for all the customers and manages their time of check in and check out so that it can serve the needs of all customers. ď‚·SupervisingandLeadingSkills-Supervisingskillsisconcernedwithproviding guidance and direction to the employees to make them work effectively. This skill is majorly required by the manager at Food and Beverage department as well as room divisional manager so as to provide proper guidance and instructions to its team members so that employees can execute their business within the hospitality sector. 8
TASK 3 P6 Macro environment factors and their impacts on hospitality industry Macro environment consist of the external forces of the business environment such as political, social, technological, legal,environmental and economic factors which has a impact upon the growth and success of the hospitality industry. These factors are discussed as follows- Political –It determines the governmental rules and regulations, taxes and the trade policies which has impact on the functioning of the hospitality sector. As with the stability of the governmental rules and regulations in UK, it benefits the respective company to function its business activities in a proper manner. This is a positive sign for growth and development. As with the increase tax rate and VAT rate in countries such as Spain, it becomes difficult for the hospitality business to maximise its profitability (Kandampully, Zhang and Bilgihan, 2015). Economic-This factor is considered with theinterest rate, exchange rate, inflation rate and economic growth within the country which has a effect on the growth and success of hospitality industry. As after Brexit, UK's economic condition was not stable which decreased the demand of the travellers towards prevailing service from service sector, as it reduced their purchasing power. This creates a negative impact on the profitability and productivity of the hospitality business. In order to overcome such negative impact it is necessary for respective hospitality business to provide its services at a lower rate so as to increase the demand of various customers towards the product and service offered by the hospitality business. Social-It includes various factors such as changes in the values and the lifestyle of the customers, demographic changes and changes in the ethnic and religious backgrounds. Growing cultural changes and diversity of workforce creates challenge for the hospitality industry to maintain their sustainability in competitive business environment. This makes it difficult for hospitality industry to provide customised services according to the requirement of various customers. In order to overcome the social impact, respective hospitality business should ask the customers about their demands and requirements so that services can be provided to them according to requirements. Technological-Withthegrowthofadvancedtechnology,itisnecessaryforthe hospitality industry to use modernised technology while providing services to their 9
customers.ItisnecessaryforTravelodgehoteltoprovideonlinebookingand cancellation facilities so that, moreover payment mode should also be online so that customer can easily avail and take benefit of the service without any problems. If the respective company doesn't adopt to modernised technology then it will not attract customer towards the hotel and will impact its profitability and productivity ď‚·Legal-It determines the various laws and legislations regarding the safety and health of the tourists. Therefore complying with such legal laws and regulations will motivate the employees to work properly as well as attracts the customers towards the hospitality business. Moreover respective hospitality business should also concern over the legal laws, regarding the salary and bonus to beprovided to employees. But changes in the legal laws among various countries, makes it difficult for the company to perform their work in differentiated manner and negatively impacts the brand image of the company. ď‚·Environmental-Sustainability is the main issue within the hospitality industry. They should provide services in such a manner by minimising the environmental impact and thereby using the resources in a optimal manner. Their is major environmental impact on the hospitality industry as because of the bad whether conditions it disrupts transportation services which leads to reduced demand of the tourist and impacts the profitability of the industry. Moreover in order to attract customers Travelodge should provides services at a lower rate and should make the optimum utilisation of resources so as to maximise its profitability level. P7 SWOT analysis of a hospitality organisation SWOT analysis is a effective tool which helps the organisation in identifying its internal strengths and weakness and able to identify its existing opportunities in the market so that it can adopt them and enhance their brand image, moreover it also leads to identificationof threats towards which necessary actionscan be taken so as to avoid them and maintainstheir sustainability. SWOT Analysis of Travelodge StrengthsWeakness ď‚·Travelodge enjoys a high brand image inthemarketduetowhichlarge ď‚·Respectivehoteldoesn'tprovides additionalservicessuchaspoters 10
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
numberofcustomersareattracted towardsthehotelandleadstothe maximisation of the profitability. ď‚·Hotel provides affordable price room to thecustomersandoffersvarious discounts during special occasions. ď‚·ItalsooffersTravelodgeBusiness account card to its premium customers so that they can book the room and pay lesser amount. This is the way to attract large customers. service as well as customised service according to requirement of customers. This feels the guest unsatisfactory and doesn't meet up their expectation. ď‚·Pre-bookingpolicyoftherespective hotelisnotgoodwhichcauses customers discomfort and makes them highly discomfort. OpportunitiesThreats ď‚·Travelodgehastheopportunityto provideadditionalservicestothe tourist as well as increase sustainability programsinordertoattractlarger number of customers. ď‚·Travelodge can go global to expand its marketinothercountries,thiswill enhance its sustainability and therefore leads to more productivity. ď‚·Due to its limited focus, globally there is less awareness of the hotel and leads to reduced profit margins. ď‚·Duetohigherterroristattacks,and other immigration issues it affects the demand of the hotel services. TASK 4 P8 Analysis the implication of current and potential trends affecting the hospitality industry in UK There are various current and potential trends within the hospitality sector which should be adopted by the hospitality business are discussed as follows- Current Trend- ď‚·Safety and health of customers-It is the current trend of the hospitality sector to provide better services as well as take care of the safety and health of the individuals by 11
providing them certain facilities regarding safety of their personal belonging as well as provides food products in a hygienic manner so as to take care of the health of the tourists. ď‚·Promoting and Creating Awareness-It is the duty of the hospitality industry to promote and create awareness about its hotel so that mass customers are attracted towards it. This will maximise the profit margins for the company as well as enhances their good will in the foreign market. Potential Trends- ď‚·Managing the business in sustainable manner-This is the potential trends within the hospitality business as business activities should be functioned in such a manner that it uses the resources in a optimum manner and should avoid waste and provide eco friendly services to the customers. ď‚·Advanced technology-As with the growth of advanced technology, it is necessary for the hospitality industry to adopt tolatest technology in providing services to its customers so as to meet their requirements and satisfaction. Therefore services should be provided which is easy to use and customers can take benefit out of it. 12
CONCLUSION From the above report it has been concluded that hospitality business caters the the needs of different customers and meet their satisfaction level. Moreover hospitality industry also contributes to the nations economy by contributing towards the national, local and international level and leads to the growth of GDP of the country. Moreover there is interrelationship among various organisational departments which leads the company towards attainment of goals in proper manner. Therefore with the help of SWOT and PESTLE analysis company is able to find its internal and external factors and therefore take proper decisions to enhance their brand image and maintains its sustainability. 13
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFFERNCES Books and Journals Boella, M. and Goss-Turner, S., 2012.Human resource management in the hospitality industry: A guide to best practice. Routledge. Brotherton, B. ed., 2012.International hospitality industry. Routledge. Chon,K.S.andYu,L.,2012.Theinternationalhospitalitybusiness:Managementand operations. Routledge. Fakharyan and et.al.,2014. RETRACTED ARTICLE: Examining the Effect of Customer-to- Customer Interactions on Satisfaction, Loyalty, and Word-of-Mouth Behaviors in the Hospitality Industry: The Mediating Role of Personal Interaction Quality and Service Atmospherics.Journal of Travel & Tourism Marketing. 31(5). pp.610-626. Gin Choi, Y., Kwon, J. and Kim, W., 2013. Effects of attitudes vs experience of workplace fun onemployeebehaviors:FocusedonGenerationYinthehospitality industry.InternationalJournalofContemporaryHospitalityManagement.25(3). pp.410-427. Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future directions with a special focus on the hospitality industry.International Journal of Contemporary Hospitality Management. 27(3). pp.379-414. Legrand, W., Chen, J.S. and Sloan, P., 2013.Sustainability in the Hospitality Industry 2nd Ed: Principles of Sustainable Operations. Routledge. MoKwon,J.,Bae,J.I.andBlum,S.C.,2013.Mobileapplicationsinthehospitality industry.Journal of Hospitality and Tourism Technology. 4(1) pp.81-92. Prud’homme, B. and Raymond, L., 2013. Sustainable development practices in the hospitality industry:Anempiricalstudyoftheirimpactoncustomersatisfactionand intentions.International Journal of Hospitality Management. 34. pp.116-126. Ruetzler, T., Baker, W., Reynolds, D., Taylor, J. and Allen, B., 2014. Perceptions of technical skills required for successful management in the hospitality industry—An exploratory studyusingconjointanalysis.InternationalJournalofHospitalityManagement. 39.pp.157-164. Suh, E., West, J.J. and Shin, J., 2012. Important competency requirements for managers in the hospitality industry.Journal of hospitality, leisure, sport & tourism education. 11(2). pp.101-112. Tesone, D.V., 2012.Principles of management for the hospitality industry. Routledge. 14