Assignment on Contemporary Hospitality Industry (Doc)
Added on 2020-05-11
16 Pages4531 Words126 Views
Leadership ManagementEnvironmental Science
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0Running head: CONTEMPORARY HOSPITALITY INDUSTRYContemporary Hospitality IndustryName of the StudentName of the UniversityAuthor note
1CONTEMPORARY HOSPITALITY INDUSTRYTable of ContentsIntroduction..................................................................................................................................2Task 1..........................................................................................................................................2Task 2..........................................................................................................................................4Task 3..........................................................................................................................................7Task 4..........................................................................................................................................9References and bibliography.....................................................................................................13
2CONTEMPORARY HOSPITALITY INDUSTRYIntroductionPremier Inn is one of UK’s largest hotel chain brand, containing more than 68,000 roomsand 760 hotels under them. The hotel has their operations in a wide variety of locations thatincludes city centers, airports and suburbs. They get tough competition from famous brands likeTravelodge and Ibis hotels. The hotel was established in the year 1987 as Travel Inn byWhitbread. After buying Premier Lodge in 2004, Whitbread merged Travel Inn with it for formingthe present business under the name of Premier Travel Inn, later shortened to Premier Inn. It isthe primary major budget hotel chain from UK to have invested in prime-time televisionadvertising. Offering quality accommodation at easily affordable prices, the hotel chain isconstantly ranked as UK’s Best Value Hotel Chain by YouGov. By the end of 2020 they haveaimed at increasing their room count to 85,000. With operations in areas like Germany andMiddle East, they have more hotels in their pipeline. Premier Inn focuses and prides majorly onproviding quality and comfort. Irrespective of the reason of stay, be it business or leisure, theywould always focus on providing a warm welcome by their friendly teams. They have a separatebar and restaurant, offering a broad selection of meals and full English and continentalbreakfasts. Premier Inn is great value for both kids and adults, with their spacious and well-connected rooms. Great Ormond Street is a proud charity partner of the Whitbread Hotels andRestaurants (Whitbread.co.uk 2017). Task 1a.Hospitality is the approach by means of which the service provider attends to theircustomers. It is also one of the most significant factor that differentiates between thediverse service suppliers. The industry is one big umbrella under which many small sub-sectors such as restaurants, hotels, transportations, etc. exists. All of these subsectorsoffer services like travelling, accommodation, food, etc. to their customers and attempt
3CONTEMPORARY HOSPITALITY INDUSTRYsatisfying all their needs (Walker 2016). A customer chooses the hotel or the airlines thatwould be providing the best service in terms of hospitality as that is the single thing thatmakes their travel comfortable. Hospitality has turned into an industry that runs at bothsmall scale and large scale (Schuckert, Liu and Law 2015). Small families run BnBhostels at different tourist destinations and the big organizations run hotels. The goal ofboth these hotels is of providing comfort to the travelers and also making them feelgood. Hospitality industry varies from localized and regionalized industries tomultinational companies and influences the travel and tourism in a major way. Thescope and scale of the industry is associated with the range of restaurants and hotelsthat offer different services and facilities to the tourists staying in that specific area. It isvital for both hospitality and travel and tourism industry for making sure that both tangibleand intangible services are considered. In terms of employment also this industry hasturned out into one of the biggest industries that is accommodating large number ofpeople (Riley 2014). Recently when the world faced a financial crisis, the hospitalityindustry also got affected and in turn saw a down fall. The threat of the financialdisturbances in countries such as US, or in countries facing political instability, like inEurope or the Middle East, or slow growth countries in Asia, has influenced severalindustries all across the globe. Because of that the hospitality industry has faced a lot ofpressure from this uncertainty in the global economy. The management structure ofdifferent hospitality industry globally is a complex procedure and different countries areworking hard for forming this industry. The market is diverse and contains different formsof ownership like direct ownership, franchise system and contracts (Hsu, Kaufmann andSrinivasan 2017). There is a wide scope for hospitality industry that is easily exploitable. b.The role of the hospitality industry is examinable in different ways and different types ofservice such as public, commercial or industrial. The services of this industry is diversefrom that of other industries, as majority of the importance is put on services. It is
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