The Contemporary Hospitality Industry (Unit 1)
Added on 2021-02-18
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Unit Title and Number:The Contemporary Hospitality Industry (Unit 1)Is this a Final Submissionor REFERRAL submissionWord Count THE CONTEMPORARY HOSPITALITY INDUSTRYTable of ContentsINTRODUCTION...........................................................................................................................3LO 2.................................................................................................................................................3P4 Investigate the range of different operational roles within hospitality industry...............4P5 Examine skills required for roles in hotel with current shortage......................................5LO 3.................................................................................................................................................6P6 PESTEL analysis of industry............................................................................................61Learner’s statement of authenticityStudent’s Name: ELENA SIMONA BUGA. Student’s ID Number: MRC/24636/H.MI certify that the work submitted for this assignment is my own. Where the work ofothers has been used to support my work then credit has been acknowledged. I haveidentified and acknowledged all sources used in this assignment and have referencedaccording to the Harvard referencing system. I have read and understood thePlagiarism and Collusion section provided with the assignment brief and understoodthe consequences of plagiarising.yes3774
P7 SWOT analysis of hospitality business.............................................................................8LO 4........................................................................................................................................9P8 Implications of current and potential trends....................................................................10CONCLUSION..............................................................................................................................11References......................................................................................................................................132
INTRODUCTIONHospitality industry in present days is growing in positive manner. This industry isgenerated major revenue for countries economies. It is crucial and effective element of hotelindustry. The present study has related on “Ritz hotel” which is established in London. Thehotel is one of the best-known hotels. This becomes first hotel to receive a royal warrantfrom the prices and this provides best catering services to their customers (Radojevic,Stanisic and Stanic, 2015). Study lays investigate the range of different operational roleswithin the industry. Examine the skills, which are required for roles within hospitalityindustry, and current skills that have shortage. It will assess the factors of PESTEL modelthat affect to development of hotel operating. Report will undertake by the SWOT analysisfor business and review the decision-making process. It wills also appraisal implications ofcurrent and potential trends in hospitality industry with specific examples.LO 2P4 Investigate the range of different operational roles within hospitality industry.In the hospitality industry have various job positions and have their own specificroles. Those roles are help to achieve goals and objectives of company at marketplace. The Ritz hotel has different types of staff such us functional and operational specialist.Functional specialist is that type of staff who work in the functional department (Marketing,Finance, Maintenance, HRM, SecurOperational specialist is that type of staff who work inoperational department ( reception , housekeeping, kitchen, bar, sport staff) .Those jobpositions such as hotel general manager, head of housekeeping, front office manager,waitress, room division manager, head chef . that job roles are required some specific skills,qualifications Front office manager:Front office manager is most important part of Ritz hotel. This has strong sense oforganize; coordinate with other staff members at hotel. Front office manager have plays avery important role in Ritz hotel. Front office manager is responsible for answering thequeries of customers, directing for correcting queries to correct personnel (Kandampully,Zhang and Bilgihan, 2015). They have responsibility to provide best and friendly services tocustomers, which is help to attract more customers towards hotel. Manager is required some3
specific skills which are computer literacy, effective communication skills which is writtenand verbal, ability to stay under pressure. Front office manager should have the effectivecustomer services skills as they are considered as the face of hotel. Front desk is placed inwhich consumer went to ask queries regarding their services. So, if services are given toconsumers appropriately then they get satisfied and attracted.Job DescriptionJob DetailsPost: Front office managerCompany: Ritz HotelJob PurposeRole of Front office manager is to answer the queries of customers, directing forcorrecting queries to correct personnel as well as to provide best and friendly services tocustomers.ResponsibilitiesTrain, supervise as well as support staff of office.Manage complaints as well as certain consumers requests. QualificationDiploma in business administration.Bachelor in business management.Head of housekeeping:Housekeeping department is highly responsible for management of guest room andcleanliness of the public areas in hotel. This management of highly required in Ritz hotelbecause customers are attracted with best housekeeping services. This department is plays avery important role in Ritz hotel (Lopes, 2016). They have responsibility to check cleaningin hotel on daily basis and to maintaining guest room in high standard quality and services.Responsible for repair are possible damages that can affect to customers. Head ofhousekeeping is also responsible for divide work in staff members and take of customerscomfort. Housekeeping manager is requires some skills and qualities which are loyalty,flexible as per situation, caring for work and most important attentive for provide clearinstruction to staff members. The head of house keeping manager have multitasking skills as4
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