Contemporary Hospitality Industry: Operational Roles, Skills Shortages, and External Factors

The Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 2............................................................................................................................................3
Investigate a range of different operational roles within the hospitality industry.......................3
Examine the skills required for roles within the hospitality industry and current skills
shortages......................................................................................................................................4
Review the skills gaps within the hospitality industry in relation to a range of different
operational roles..........................................................................................................................6
Analyse the impact that skills gaps have on hospitality businesses and make valid solutions
for addressing these skills gaps...................................................................................................6
TASK 3............................................................................................................................................7
Assess the political, economic, social, technological, legislative, and environmental factors
that affect the development of organisations operating within the hospitality industry.............7
Undertake a SWOT analysis for a hospitality business and review how this can inform the
decision-making process.............................................................................................................9
Evaluate the impacts of external factors on the development of organisations operating within
the hospitality industry, using specific examples......................................................................10
TASK 4..........................................................................................................................................10
An appraisal of the implications of current and potential trends in the hospitality industry;
give a range of specific examples.............................................................................................10
An evaluation of the ability of your chosen hospitality business to develop products and
services that will meet current trends........................................................................................11
Critically evaluate how external factors impact on current and potential trends and
developments in the hospitality industry using specific examples to demonstrate how the
industry has developed in response...........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journals...................................................................................................................13

INTRODUCTION
Hospitality Industry has wide concept which provides the services including lodging,
foods and drinks, event planning, theme parties and travel tourism also (Abaeian and et. al.,
2019). This industry contains hotels, travel agencies, restaurants, casinos, cruises, amusements
parks, entertainments and bars also. Hospitality sector is not only important for business purpose
but they have purpose to its customers, employees and beneficial for the economical growth also.
Contemporary hospitality industry contains the new state of business practices and advance
services related to same sector (Andrade and et. al., 2022). In this contemporary hospitality
sector, business has developed new techniques and tools according the external environment.
Hospitality industry has to put key consideration on overcoming the challenges and barriers rises
in sector to prevent competition and sustain their position in market. In this report,
InterContinental Hotels group has been chosen to proceed the assignment. This InterContinental
group of hotels is British multinational hospitality company in United Kingdom. They have their
head offices at Denham, Buckinghamshire, England. The company was established in year 2003
by Juan Trippe. This Inter-Continental hotel group has its operation in around 100 plus countries
with more than 6000 hotels with more than 882,897 rooms globally. This report evaluates the
different roles within the hospitality industry and have suggestions on filling the skill gaps in
sector. It also contains the proper analysis of internal as well as external environment of
hospitality sector to make the effective strategies and strong decisions. In last of this report, it has
specified values in accordance with current and potential trends in sector.
TASK 1 covered in presentation.
TASK 2
Investigate a range of different operational roles within the hospitality industry
Operational roles are the job profiles on which company operates its functions and
activities. They carry forward many responsibilities and efforts that are required to manage,
direct, guide, coordinating among different departments such as marketing, production and
finance. Its the responsibility of management team to pursue the best business strategies in Inter-
Continental hotels to operate and achieve desired goals. Here's the different operational roles
with in hospitality industry are as follows -

Event Planners – Various hotels now days organise conference meetings of corporate
and plan events like weddings, birthdays and anniversaries (Ann and Blum, 2019). Event planner
works for hotel managers to arrange the event and ensures it went smoothly. Event management
has many roles in the industry of hospitality are event managers, executive conference managers,
meeting coordinators, special event managers and wedding coordinate.
Executive Chef – This role has managerial work load that involves responsibilities
behind the scenes in hospitality industry. This position has many responsibilities such as
managing the food operations in hotels, restaurants and other venues. They also have role to play
in ordering food, plan the meal for day and make arrangements for preparing food in kitchen
area.
General Manager – Hotel general managers works in direction to maintain smooth
operations in whole organisation (Brotherton, 2012). This can includes the terms like
communicating with guests, managing whole staff and employees, maintain finances of company
and many more. To get this role of general manager, candidates should have diploma course or
degree in hotel management. Hospitality industry has many job opportunities for this
management role such as back office assistant, sales and marketing manager, shift managers and
director of hotel sales.
House keeper – These people in hospitality industry have major role as they maintain he
standard of sanitation in over all hotel or venue. They are responsible for cleaning rooms, houses,
bathroom, laundry, cleanliness and many more activities. This role also have many opportunities
in hospitality sector are supervisor, maintenance worker, director of operations and executive
house keeper.
Waiter – These people also works in same industry of hospitality and have roles to serve
drinks, foods and beverages to customers. They also work as direct communicators to take
orders, serve dishes and to take payments for services. Some of the job titles in this field are
Barista, Back waiter, Bar back, Bartender, food server, head waiter, host or hostess.
Examine the skills required for roles within the hospitality industry and current skills
shortages
Skills are the ability to perform task or action with the help of education and trainings
(Chen and Chen, 2021). Skills are most important term in every field of career profile whether it