Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of Contents

INTRODUCTION
In modern era, hospitality industry is one of the famous and fastest growing industry in
over the world which directly contribute in satisfying customers needs and demand. Mainly
includes different services like transportation, lodging and travel & tourism that are served to
large number of customers as per daily basis (Wang, 2014). Along with this, it is also consider as
a broad category in service industry that consist various aspect such as drink service, event
planning, theme parks, travelling and many more that help in satisfying customers who willing to
pay for these services. Current assignment is based on InterContinental Hotel, is a British
multinational company in England. Project is going to discuss various kind of business in
specified industry and its diversify products. Along with this , its contribution in local and
international economics is also discussed briefly. At last SWOT and PESTLE analysis of
business organization is also mentioned in this project.
TASK 1
P1 The different type of business in hospitality industry and the diverse products and services
they offer
Hospitality industry play a significant role in processing growth of the country as number
of organization operate their business in to attaining success. By this, organization can easily
invite large number of customers that lead in enhancing the growth level of the company at
market place. The main aim of Hospitality industry is to satisfy need and desire of travellers as
per their requirements. In this context, different type of business in hospitality industry are as
follows:
Lodging accommodation: This type of business organization offer luxury products and
services to customer's. Mainly, it includes resorts, hotels, and many more which not only provide
accommodation services but also focus on satisfying customers needs by supply quality of food
and other services. It provide food and lodging facilities to make customers more satisfied.
Through which, company increase their profitability and productivity level at market place.
Travel and tourism: This business focus on food services to customers to satisfying
food related needs. By this they can improve customers base at market place. Mainly this sectors
classified into certain categories are as follows:
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 Catering business- This business provide food services to its customers as per specified
event like parties, anniversary or any other kind of celebration. The main focus of this
business is to offer quality food to customers (Wang and Tsai, 2014).
 Full service restaurants- Under this type of business, fine dining facilities along with
wide range of options related to food and beverage are offered to its customer's as per
their needs and wants. By this, they can improve positive experience of customers
towards its services.
Travel and tourism: These type of business are wider in its size as it includes various
services like airlines, cruise ships, and many more. Along with this, it also provides travel and
accommodation services to its customers for attaining their higher satisfaction.
Entertainment- The main purpose of this type of industry is to provide different kind of
games and sports to customers who are willing to pay for this. In this they always tries to
increase customers satisfaction towards its services.
P2 Examine range of operational and functional departments within chosen hospitality business
In hospitality industry, different various type of departments are there which perform
their working activities for attaining objectives in stipulate time frame by satisfaction customers.
Along with this, all the department are also linked with another division in which they perform
their task with better coordination. With the assistance of this, InterContinental Hotel can invite
or attract large number of customer's towards its offering within limited period of time. For
better understanding, there are some different department within the organization are as follows:
Operational department: It is one of the important division of business as it is related with
managing as well as designing operations activities with the aim of converting raw material into
final goods and services. It may contribute in increasing profitability level of the company.
Mainly, it concern with creating highest level or efficiency within the organization. It also
includes different department are as follows:
 Housekeeping:This department is related with the cleaning and maintaining the rooms of
hotel in order to increase positive experience of customers. In context of this, the main
focus of InterContinental Hotel is to keep the venue clean that help in improving positive
experience of the customers within the organization.
 Front office: The focus of this division is to effectively communicate with with visitors
and guest for understanding their actual demand towards its services In context of
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