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Assignment on Structure and Scope of Hospitality Industry

   

Added on  2020-07-23

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CONTEMPORARY HOSPITALITYINDUSTRY
Assignment on Structure and Scope of Hospitality Industry_1

Table of ContentsINTRODUCTION...........................................................................................................................3Overview of the company:...............................................................................................................3TASK 1............................................................................................................................................3P1.1 State the scale and diversity of hospitality industry............................................................3P1.2 Explain the organizational structure of different hospitality industry................................5P1.3 Determine the role of hospitality related professional bodies & organization...................6TASK 2 ...........................................................................................................................................7P2.1 Determine the requirement of staff in different hospitality industry..................................7P2.2 Explain the roles, qualification & responsibilities requirement for hospitality staff .........8TASK 3............................................................................................................................................8P3.1 State the managerial, legislative & operational issue affecting hospitality industry..........8P3.2 State the current image of hospitality industry...................................................................9TASK 4 .........................................................................................................................................10P4.1 State justified prediction for the development & trend in the hospitality industry...........10P4.2 Generate an impact analysis for the predicted trends.......................................................11CONCLUSION..............................................................................................................................11REFERENCES ............................................................................................................................12
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INTRODUCTIONThe hospitality industry can be broadly define as service industry. This industry mainlyfocuses on satisfying customer in a better way and this probably because its business highlydepends upon providing luxury services (Amin, 2015). It mainly categories into hotels, hospitals,theme parks, clubs, transportation, amusement park, tourism industry etc. Most people think thatwhen we talk about hospitality industry, it is mainly related with hotel sector. Hospitalityindustry mainly relies on providing excellence service to its guest by meeting their requirementin the form of providing them what they actually desires. The chosen organization in thisassignment is Garden View Hotel which is a 3 star hotel ideally located in the heart of London'sEarl Court. This assignment talks about the structure and shape of different hospitality industryand also it examine the role of professional bodies in the Hospitality Sector. Overview of the company:Garden View Hotel is a 3 star hotel which is located in the heart of London's Earl's Court whichis next to the private city garden. At this Hotel, guest will find heritage & modern rooms mainlywhich gives the best view of London. Each room of this hotel includes suite bathrooms, tea &coffee making and free Wi-Fi. Also apart from all these amenities each room is decorated as perthe garden theme. Their mainly emphasize on cleanliness and providing health & organic foodwhich is gluten free. Also the hotel provides other amenities such as spa, jacuzzi, salon, shoppingoutlets etc. through which they can attract new consumers & retain old one. TASK 1P1.1 State the scale and diversity of hospitality industryHospitality sector is considered as the fastest growing sector in the modern world.According to the latest statistics it has been found that there are 48000 guest houses & hotels inUK with an annual revenue of 50 billion (in pound). UK hospitality industry has a wider scope interms satisfying customer desire in an effectual way. The word hospitality can be furthercategorize into commercial and welfare sector such as hotel, restaurant, clubs, educationalinstitution, hospitals, old age home etc. There are unlimited number of tourists who visit Londonalmost every year (Yahya and Kassim, 2013). For handling such large number of visitors,London is having infinite hotels that take care of tourists by providing them with the
Assignment on Structure and Scope of Hospitality Industry_3

accommodation and for doing this large workforce is needed who will effectively run suchhotels. Hospitality industry is assorted with ownership, grading system, innovation, futuretrends, leisure amenities etc. There are plenty number of hotels that provides similar services toits guest but still they are different to each other based on their extra services that they areproviding to their visitors. This may be in the form of Jacuzzi, internet, gym, steam bath, shops,clubbing, gaming zone, laundry, car parking, saloon etc. which makes a hotel different from itscompetitors(Bharwani and Jauhari, 2013). Hotels can be classified according to their GradingSystem which is usually ranges from one-five star. This grading system is based in the servicesthey offered to their client’s and from their feedback as well. Garden View Hotel is one of themwho deals in providing accommodation to large number of tourists. Their prices updated on dailybasis so that they can charge best possible price from their visitors. In order to attract morecustomer and get advantage over their rivals, they offer cheaper prices on weekdays. Apart fromfood and accommodation, entertainment is another sector that plays crucial role in attractingtourists. Different people owns different meaning of entertainment. For instance Leisure guestwants entertainment in terms of Jacuzzi, sauna bath etc. Hotels are also require to arrange someindoor activities which gives their guest another reason to remain in hotel. Figure 1Hospitality rate
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