Contemporary Hospitality Industry

Verified

Added on  2023/01/23

|2
|1067
|26
AI Summary
This report provides an overview of the contemporary hospitality industry, with a specific focus on Premier Inn. It discusses the different types of businesses within the industry, such as food and beverages, entertainment, and lodging and accommodation. The report also explores the range of operational and functional departments in hospitality organizations, including finance and housekeeping. Additionally, it highlights the importance of marketing in promoting products and services in the competitive world. Overall, the report offers insights into the growth and development of the hospitality industry and its impact on the economy.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.
Document Page
Hospitality industry term can be defined
as service industry which includes
transportation, cruise line, event planning,
theme park, lodging and additional field within
the tourism industry. It is the fastest growing
sector across the globe and includes pubs,
hotels, contract catering, restaurants and other
hospitality sectors. This report is based on
Premier Inn which is a British hotel chain in
UK. Company was founded by Whitbread in
the year 1987.
Food & Beverage: In this case, Premier Inn serves food and
beverages which are of best quality and are also organic and
healthy to their customers. So that more customer base can
be increased towards the service in the near future. Here,
this function starts with the production of food and later on
explored into other food sector like, food transportation and
storage. However, food administration represents dishes in
attractive manner or style so that clients can experience
amazing hospitality services. Additionally, hospitality sector
offers products and services like, accommodation, food,
wardrobe function etc. to their customers in order to gain
trust in the eyes of the consumers.
Lodging and Accommodation: Premier Inn render
accommodation to travellers and also serve all
necessary livelihood amenities in order to make their
trip homely and comfortable. In the today's world the
concept of accommodation is wider in a company as it
involves several services which are hotels and resorts.
However, this is wider aspect which serves huge range
from bed & breakfast, lodging, suites and resorts to its
visitors in the market place. Hospitality industry act as
a bridge which shorten the gap between consumer and
organisation by accomplishing their basic requirements
in the competitive world.
Hospitality industry deals in huge
number of business like, food and beverages,
entertainment industry, lodging
accommodation, travel and tourism etc. It also
deals in uncountable number of product and
services in order to satisfy the emerging needs
of the customers in the cut throat competitive
world. Here, the various types business related
to hospitality industry are explained as follows:
Entertainment industry: In context of Premier Inn they
set up various adventure trip, sport indoor and outdoor
activities, different types of rides, etc. by which loyal
clients are built for the business in the competitive world.
It included service which provide memorable and
unforgettable experience to visitors or travellers.
Moreover, hospitality industry involves several types of
functions which are able to pull potential customers in
order to gain huge profits so that growth and development
can be done.
However, people travel from one place to another to bring
a change in their hectic schedule. So that they can enjoy
some leisure time by enjoying various kinds of
entertainment activities provided by Premier Inn.
Contemporary Hospitality Industry
INTRODUCTION
Different types of businesses within the
hospitality industry

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Every organization has several range of
functional and operational departments
depending upon their type of business in the cut
throat competitive world. Here, different range
of functional and operational departments are
explained as follows:
Housekeeping: In the era of 21st century
housekeeping is the core task which is
performed by every hospitality industry in
order to create brand recognition in the market.
In this cleanliness and neatness of room is
considered in order to give good experience to
its customers. In Premier Inn it is the duty of
housekeeping administration to maintain
cleanliness in each and every room of hotel so
that positive and pleasant experience can be
provided to the customers while visiting the
place. For example: Premier Inn human
resource department hire appropriate and
skilled nominee for housekeeping department
so that maintenance can be done accordingly
and customers expectation can be fulfilled in
the competitive world.
Finance department: In cut throat competitive
world the primary function of financial
department is to ensure monetary stability in the
market. It can be maintained by carrying out
activities like, making cash, maintain financial
records and fund flow statement as it shows
steady cash flow for their daily operations in the
competitive world. In the competitive world
Premier Inn keep proper records of their funds
gained and invested throughout the year so that
financial transaction carried out in a company
can be examined or determined. Additionally, it
aids to determine funds needed in the near
future in order to carry out business activities.
Marketing: Every organization need
marketing department in order to promote their
business product or services in the cut throat
competitive world. On making the product or
services on the tip of the customers marketing
plays a vital role in it. Premier Inn uses
effective marketing tactics in order to shares
necessary information to the customers
regarding product and services. It can be done
by adopting marketing platforms such as, digital
marketing, social, content marketing etc.
From the above it can be concluded that
different types of businesses in hospitality
industry is helpful in binding customers for longer
time duration towards their services. Organization
is contributing in growth and development of the
nation at all levels like, local, nation and
international due to which living standards of the
people are raising accordingly in the market.
Conclusion
References
Claveria, O., Monte, E. and Torra, S., 2015. A new
forecasting approach for the hospitality
industry. International Journal of
Contemporary Hospitality Management. 27(7).
pp.1520-1538.
Huang, J., Li, W., Qiu, C., Yim, F. H. K. and Wan, J.,
2016. The impact of CEO servant leadership
on firm performance in the hospitality
industry. International Journal of
Contemporary Hospitality Management. 28(5).
pp.945-968.
Jones, P., Hillier, D. and Comfort, D., 2016.
Sustainability in the hospitality industry: Some
personal reflections on corporate challenges
and research agendas. International Journal of
Contemporary Hospitality Management. 28(1).
pp.36-67.
Range of operational and functional
departments
1 out of 2
circle_padding
hide_on_mobile
zoom_out_icon
[object Object]

Your All-in-One AI-Powered Toolkit for Academic Success.

Available 24*7 on WhatsApp / Email

[object Object]