Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of Content
• Introduction
• PESTLE Analysis
• SWOT Analysis
• Evaluation of impact of external environment
• Current and potential trends
• Core competency
• Influence of external factors on development of hospitality industry
• Conclusion
• References

Introduction
In this contemporary world the hospitality industry is
most developing and revenue generating industry that
helps in the economic growth of the country. The
hospitality industry is at the large scale and includes
the various sectors such as lodging and
accommodation, tourism and travelling, foods and
beverages, event planning, entertainment and
recreation etc.

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In this competitive business environment the
hospitality industry is flourishing itself by gaining the
competitive advantage and majorly by contributing in
the economies. The present report is the study of :
EasyHotel” a super budget hotel based in London. The
report macro and micro environment analysis of
hospitality industry is conducted in context of easy
hotel and in the end the current and potential trends
affecting the hospitality industry are outlined.

PESTLE Analysis
There are some of the macro environment factors that influence
and impact the development of hospitality industry and also help
in determining the factors that can lead to the success of this
industry. The detailed pestle analysis of EasyHotel will help in
analysing the factors that can impact the development of
hospitality industry are:

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Political factors: The political environment and the various political policies affect
the hospitality industry of UK and which brings the impact on business of
EasyHotel. The EasyHotel has a great dependency on the tourism. Therefore the
travel ban kills the business of Hotel for example covid-19 has put the ban over
travelling across the borders and completely shut down the hotel industry
decreased the sales and revenue of EasyHotel .