This presentation explores the contemporary hospitality industry, focusing on the impact of external factors, current and potential trends, and the ability of Travelodge Hotels to develop products and services. It includes an analysis of PESTLE and SWOT factors, as well as the influence of external factors on potential trends. The presentation also highlights the importance of sustainability and technological advancements in the industry. It concludes with an overview of the challenges and opportunities in the contemporary hospitality industry.