Business Environment Analysis of Travelodge Hotel Ltd.

BUSINESS
ENVIRONMENT

Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Company overview......................................................................................................................1
SWOT ANALYSIS.....................................................................................................................2
PESTEL ANALYSIS..................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The success of every business depends on adapting itself to the environment within
which it functions. The term business environment refers to the collection of internal as well as
external factors that effect the functioning of the business enterprise and how company works
directly or indirectly. It helps company's in identifying opportunities, providing assistant in
planning, ways to improve the growth and performance and how to increase profitability of the
businesses(Belyaeva, 2018).These factors include employees supply and demand, costumers
expectations and needs, supplier, client, market trends, social trends ,economic changes etc.
Travelodge hotel Limited is a private company dealing in hotels and hospitality with
headquarters in Thame, England , United Kingdom. Travelodge one of the largest independent
brand of hotels with over 575 limited hotel services across the United Kingdom. Travelodge is
the best choice for business travellers because it always provide its customers great value
services hotels in any location where they want to stay.
MAIN BODY
Internal factors are those factors that arises within the company and that factors can be
controlled by organisation. These factors directly put impact on the working and operations of
the company only. External factors are those factors that have potential to effect the business
performances from the outside. These factors put effect on all company's operating with in the
industry. Internal factors are controlled by the organisation whereas organisation does not have
any control over the external factors (Gogokhia and Berulava, 2021).
Company overview
Travelodge hotels Ltd. Operates chain of hotels in united kingdom. The company provide
various accommodation services to its customers such farm house, luxury rooms, guest rooms,
restaurants and other leisure services and facilities. Customers can also pre book any room online
by directly going on the company's website. Travelodge hotels serves their customers in united
kingdom, united states, Ireland and Spain. Travelodge is currently operating more than 595
hotels and 40250 guest bedrooms across the UK, Spain and Ireland. They are providing wide of
options to suit their customers budget more than 250 of their hotels own bar restaurants and
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