Contemporary Hotel and Tourism Issues

Running head: CONTEMPORARY HOTEL AND TOURISM ISSUES
Contemporary Hotel and Tourism Issues
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1CONTEMPORARY HOTEL AND TOURISM ISSUES
Table of Contents
Introduction....................................................................................................................2
Environment analysis.....................................................................................................3
Potential of tourism market of Aridale, New South Wales........................................3
Influencing factors behind transport development.....................................................4
Current trends in accommodation development........................................................5
Potential crisis and risk identification and management............................................6
Influence of social media in marketing local tourism................................................7
Development of visitors’ experience.........................................................................9
Conclusion....................................................................................................................10
References....................................................................................................................11

2CONTEMPORARY HOTEL AND TOURISM ISSUES
Introduction
Hotel and tourism industry is not only one of the largest industries across world,
people are wilfully choosing hotel and hospitality management course with the motive of
serving people with pleasant tourism experience. Tourism is one of the major part of
hospitality industry and success is based on the effective application of tourism management
and marketing. Tourism has been always considered as a leisure activity which is worthy
enough for investment. Tourism is popular among people as it offers refreshment from
monotonous lifestyle. Even doctors’ prescribe to go for trips for maintaining the balance of
biological and psychological wellbeing. Acknowledging wide premise of this dynamic
industry, it can be said the business is expanding across cultures; hence various operational
and strategic issues have been identified while executing services as different disciplines like
health, agriculture, politics, education, finance, environment, transport and many more are
connected with this business. In case, any of these aspects fail to support the system due to
changing nature; services cannot be delivered as promised. Besides, customers’ preferences
are dynamic and in era of social media it is highly influenced by latest trends.
This report intends to identify the contemporary issues which restrict the industry to
perform in cases of trips at Armidale, NSW, Australia. The potential of travel destinations
across New South Wales depends on transport development, accommodation development
and efficient handling of crisis and risk management. The changing preferences of customers
are driven by social media highly. As per their new expectation, this report will work on
finding ways to develop visitors’ travel experience too.

3CONTEMPORARY HOTEL AND TOURISM ISSUES
Environment analysis
Potential of tourism market of Aridale, New South Wales
A recent market research, conducted by Australian Government under the department
of Resources, Energy and Tourism, suggests that, comparing visitors’ satisfaction report with
general idea of visitors’ preferences coming to Armidale, areas of contradiction and new
trends have been identified. According to the report, Destinationnsw.com.au (2019), 27%
people consider it as attractive tourist spot whether people relocate here for educational,
medical or other business reasons as well. Rate of frequents business trips is no less than 15%
and tourists even come here to meet relatives too. Although, the number of respondents in
Destinationnsw.com.au (2019), are low yet more than 50% of them felt satisfied except
business professionals while their stay at Armidale. The report also describes high tourism
potential highlighting Armidale’s advanced information system, affordable shopping places
along with it offers good accommodation and food within a reasonable budget.
Acknowledging the parameter of satisfaction and based on customers’ preferences emerging
market segmentation targets people who are well informed of the current destination through
social media or from relatives and friends and consider such trips and leisure activities as
motivating factor of their lifestyle. National travellers who have moderate economic
background with sound knowledge of social media and the destination or wants to enjoy
benefits of solo travelling and aged between 18 to 29 are the central emerging segment of
Armidale, NSW. Traditionally, travel experiences are shared with family, friends and loved
ones. However, the idea of being independent while travelling or to experience more
adventure young generations likely to prefer travelling solo. People find it difficult to match
their schedule with other family members which also motivates people for solo travelling.
Armidale tourist industry, following the trends described in Xiang, Magnini and Fesenmaier
(2015), acknowledging the trend targets such behaviour designing their service for solo