Contemporary Hotel and Tourism Issues

Contemporary Hotel and Tourism Issues
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Table of Contents
Table of Contents........................................................................................................................................1
Introduction.................................................................................................................................................2
Tourist Market Potential.............................................................................................................................2
Transport Development..............................................................................................................................3
Accommodation Development....................................................................................................................4
Crisis and Risk Management........................................................................................................................5
Social Media Influence................................................................................................................................6
Visitor Experience Development.................................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

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Introduction
The report will examine the contemporary issues present throughout the tourism and hotel
industry, that generates great impact on the execution of the business processes by different
organizations. In this paper, Mustang Nepal destination and High Plains Inn of Mustang has been
chosen for understanding the issues and concepts in details. It is located beside Pokhara-
Jomsom-Muktinath Highway in Tukuche of Mustang. It is one of top five hotels with over 500
guestrooms and around 2500 square meters of event and meeting place. The hotel and tourism
industry in Nepal has faced several challenges because of natural disasters, political unrest,
pandemic diseases, terrorism and a shortage of skilled labor. For the growth and validity of the
tourism industry in Nepal, some urgent needs like sustainable development, management of
environment and change in climate, have to be addressed.
With the increasing number of travelers, tourism is described as one of the largest industries in
the world. Some important concepts in the field of contemporary tourism have been analyzed
and described. In this report, the market segment will be identified and analyzed that is
appropriate for High Plains Inn of Mustang to execute its business processes. It will also explain
the effects of the development of transportation for the chosen destination.
The primary motive of this report is to identify the current issues and trends in the development
of accommodation that will generate great impact on High Plains Inn. Social media has a great to
play on the marketing process for the concerned destination. It will be discussed throughout this
report. Moreover, the experience of two visitors will be identified and there will be particular
suggestions to improve the experience for every visitors.
Tourist Market Potential
The feeling of every tourist is different and they like to engage themselves in various activities.
Some of them enjoy to travel during their holidays whereas some enjoy cultural tourism. Market
segmentation benefits lie in the tourist destination which specializes the needs and becomes the
best in catering to a particular group. Enhancing the service quality by various hotels throughput
market of Mustang will help in gaining competitive advantage. Market segmentation can be
either commonsense or data-driven and for the chosen destination, High Plains Inn of Mustang,
data driven segmentation would be most appropriate (Baum et al., 2018). As no pre-selection of

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respondents has taken place so it is a pure form of market segmentation. Some data-driven
segmentation in tourist focuses on technology whereas some on content.
Benefit segmentation leads to valued understandings in research of tourism. Some improvements
are required in benefit segmentation such as careful development that are used in the base of
segmentation, the choice of time should be informed and regular conduction of studies for
accounting dynamics. The methodological approach of data-driven segmentation identifies the
number of standards that are problematic (Ahammad et al., 2018). It is necessary for the users
and data analysts to have awareness regarding the basic principles on which the segmentation
relies. Researchers conduct a test with various techniques which can provide answers to the
research questions.
When an analysis is done on brand image of High Plains Inn of Mustang, the results of the test
will help the researcher to identify the difference in the respondent's way of perceiving a
destination, who are coming from different countries. The parameters and choice of the
segmentation algorithm have a significant impact on the results. The managers and data analysts
should have proper knowledge of the experimental nature of data-driven market segmentation
(Altin et al., 2018). For a successful strategy of market segmentation in line with the tourism
industry, strategy of differentiation and positioning accounts to the strength of High Plains Inn of
Mustang.
Transport Development
While discussing travel and transportation aspects, people have to consider the appropriate ways
and barriers in travel and transportation. It is a matter of fact that tourism cannot prosper without
travel. Transportation is considered as a fundamental part of the tourism industry (dos Santos,
Méxas and Meiriño, 2017). It is because of the enhancement of the transportation services that
the tourism industry has expanded to a great extent. The destination places throughout Mustang
are effectively linked by transportation services. The role of transportation throughout Mustang
has been explained below:
 Accessibility: Transportation will help in bringing tourists to the destination by means of
road or air. Transport will bring the tourists to the destination place by various means.
Transportation plays an important role for the tourist to decide which destination they wish to
travel and by what means (Erdem and Jiang, 2016). The improvement in the modes of