This presentation discusses the contemporary issues in entrepreneurship, focusing on the impact on businesses. It explores the challenges faced by entrepreneurs and strategies for growth and development. The case study of Tesco and Aldi is used to analyze recent changes in the business process. The presentation also provides recommendations for market segmentation and competitive analysis. The retail sector in the UK is highlighted, with a focus on Tesco and Aldi as major players. The presentation concludes with a discussion on the decline in the retail sector and the need for adaptation to changing trends.