Contemporary Issues in Health and Social Care

The assignment discusses contemporary issues in health and social care, focusing on the dissemination of information related to healthcare through various mediums such as television, internet, newspapers, email, and social media. The importance of reaching out to the public with health and social care information is highlighted, citing examples like the National Health Service (NHS) using social media platforms like Facebook and Twitter to distribute information. The role of mass media in influencing human behavior is also emphasized, citing short films and videos as effective means of changing people's lifestyles.

CONTEMPORARY ISSUES IN HEALTH
AND SOCIAL CARE
1.1 Way information related to health care reach to
public
In society, people are more concerned about their health
and the social care. It is very important that the knowledge should
reaches to public domain about the health and social care. “NHS”
is the organization which is working very hard to distribute that
knowledge through various ways to public.
Social media play significant role in improving the health
of people. The above presented information show that 56% doctor
use social and 40% customer use it for finding the information.
This helps in creating the awareness about the health issues. Some
of the ways by which the information can reaches to public are:
Television: TV as it says, plays an important role in
distributing the knowledge about the health and social care. There
will be some health care professionals, they helps in gathering the
information and those data is broadcast by the television. People
always prefer to watch advertisements on TV, and this helps in
distributing the knowledge of health and social care.
Internet: Social networking medium is the best way to
communicate and to distribute the information. Today most of the
people prefer to use social media to read or to share anything
(Culhane, Metraux and Bainbridge, 2013). There are several
websites which is used by the common sector people, so NHS
decided to use this as the major tool for the distribution of health
issues.
Newspaper: This is the most common way and traditional
way to share the information. All the people read newspaper to
know what is going on around their area, so by publishing the
advertisements and by putting small templates inside the
newspaper, the organization can distribute the knowledge.
For example: suppose if a new vaccine of cancer is introduced,
then all the social media medium make a joint effort to distribute
that information.
1.2 Different techniques for for disseminating information
related to health and social care
E-mails: This is the common way of sharing the
information. All the hospitals keep record of their patients, so the
firm NHS uses this information and by consulting the doctor they
send the information (Bendelow, Carpenter and Williams, 2012).
For example: As discussed earlier about the cancer vaccine, the
firm will send the mail to most of the mail users, which include the
ways by which cancer can occur, what type of vaccine to be used,
and where to go at the time of emergency etc. This will help people
to get some sort of information about that particular disease.
Social Media: By using social media, the firm can distribute
the information regarding health and social care. Social media will
include internet, televisions, newspapers etc (Alden, Lowdermilk
and Perry, 2013). Social media is the mandatory need and by using
this, the issues can be shared in a very effective way.
Banners: They can be used for marketing or to share the
information. The firm can put up the banner on various public
places, tourism places, on transportation medium like buses, auto
stating the health and social issues.
Advertisements: By putting an advertisement on various
mediums like television ad, and publishing in newspapers,
distributing templates, by using social media websites like
Facebook, twitter, the information can be shared about the health
and social issues.

The above presented poster shows the causes of influenza and
method from preventing from it. This poster is effective in respect
to make aware people the way they can use for preventing
themselves from influenza.
1.3 Ways in which information relating to health and social
care is presented in influencing human behaviour
Mass media: Media is the source, which is used by
everyone and everywhere, and just because of that media has got
the power to make people think, and can make behavioural
changes. With the development in technology, more people have
gained the access to internet, social websites which is helping them
in changing the lifestyle. People are more concerned about the
health issues, people use mass media, so short films and videos are
more effective (Reisch, Eberle and Lorek, 2013). They prefer to
watch films so that they can get the needful information and can
make behavioural changes. Mass media can make people think and
is more affective, so this can be useful to give information
regarding the health issues and social care.
On social media information is provided related to health care.
This information help in gaining knowledge related to way people
can make improvement in their health.
Social Media: social media is crucial is the development of
health and social care in UK. Social media makes more awareness
about the health and social care. Social media uses certain public
websites like Facebook, twitter can make huge changes on human
behaviour. Facebook is very useful in sharing the information, and
people can on that website and can read all sort of information
regarding the health issues and social care, and the opinion of other
people also, this can have great influence on the behavioural
changes of people.
Advertisements: By putting the ad in TVs and on social
media, people can see the effects of cancer, and this can the
thoughts and behaviour of people (Brett, Staniszewska and
Mockford, 2014).
From the newspaper it become easy to communicate health care
information among people. The example is the front page of the
world news. In this major health care policy is discussed so that
people can get aware of it,
From the newspaper it become easy to communicate health care
information among people. The example is the front page of the
world news. In this major health care policy is discussed so that
people can get aware of it,
Newspaper: People who reads newspapers daily can easily
get influenced by the news or the information, they read. So the
issues they read about the awareness of cancer and how to prevent
it, this may cause thinking them again and again, and can change
their behaviour towards health and social care.