MANAGEMENT
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Added on 2020-05-04
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MANAGEMENT 9 Running Head: MANAGEMENT1 Contemporary Issues in Management: McDonalds Introduction 3 Organizational Description 3 Major risks and Opportunities 4 Risks 4 Opportunities 5 Business Model and Managerial Techniques 6 Driving forces for change and employee response 7 Skills for Change Agents/Managers 7 Organizational Structure 8 Cultural Factors 9 Structural Factors 9 Technological Factors 10 Human Resources 10 Principles of Project Management 10 Setting vision and mission statement 11 Assigning Roles and Responsibilities 11 Strategy Implementation 11 Emphasis on Principal products 12 Organization Arrangement 12 Measurement and Evaluation 13
MANAGEMENT
Added on 2020-05-04
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Running Head: MANAGEMENT 1Contemporary Issues in Management:McDonalds
MANAGEMENT 2Table of ContentsIntroduction......................................................................................................................................3Organizational Description..............................................................................................................3Major risks and Opportunities.........................................................................................................4Risks.............................................................................................................................................4Opportunities................................................................................................................................5Business Model and Managerial Techniques..................................................................................6Driving forces for change and employee response..........................................................................7Skills for Change Agents/Managers................................................................................................7Organizational Structure..................................................................................................................8Cultural Factors............................................................................................................................9Structural Factors.........................................................................................................................9Technological Factors................................................................................................................10Human Resources......................................................................................................................10Principles of Project Management.................................................................................................10Setting vision and mission statement.........................................................................................11Assigning Roles and Responsibilities........................................................................................11Strategy Implementation............................................................................................................11Emphasis on Principal products.................................................................................................12Organization Arrangement.........................................................................................................12Measurement and Evaluation.....................................................................................................13CSR Protocols................................................................................................................................13Conclusion.....................................................................................................................................13References......................................................................................................................................15
MANAGEMENT 3IntroductionToday, every company makes several efforts to interact with maximum population all over theworld. The companies are going through different innovative practices that have altered theliving styles of people. The firms require making changes in the systems and processes with theconsideration of changes in environment and preferences and demands of consumers. Changes inenvironment and customer preferences are the major threats for a firm to achieve growth inpresent and success in future. The given case study states that McDonalds is facing someproblems, as there is change in customer demands and environment. For managing the above-mentioned issues, company is attempting to adopt various approaches and making changes in itssystems and policies. There are some risks and opportunities for McDonalds, which are included in the below report.These risks and opportunities are associated with the innovative practices and process of changeat organization. Furthermore, it includes many driving forces for the making changes atMcDonalds. Under change implementation process, there may be two situations, i.e. changeacceptance or resistance by the employees. The report suggests some specific skills and abilities,which should be employed by change agents and managers to maintain the innovative businessenvironment. In addition, it includes some approaches and principles of CSR protocols andproject management that can be processed by the case study organization to improve itsprocesses and systems. Organizational Description McDonalds is an American restaurant chain, which offers hamburgers and other fast foodproducts. Founded in 1940 by Maurice and Richard McDonalds, the company is now known asone of the biggest fast food outlets in the world. Currently, McDonalds is the largest food chainthat is catering more than 70 million people regularly in over 100 countries. The major foodproducts of the organization are, such as; burgers, soft drinks, milkshakes, French fries, chickenetc. As of 2016, it owns around 36900 outlets, where it has employed more than 1.5 millionemployees, who are working for the franchises of McDonalds. At the end of 2016, the revenues
MANAGEMENT 4of company are US$24.622 billion, which are generated from royalties, rent, fees paid byfranchises and sales, which are produced by its fast food outlets (McDonalds, 2010). Under itspromotion process, the organization is going through various advertising and promotionalactivities, which assist it in attracting maximum customers towards its food products, forexample McDonalds is providing some specific food products and combo-pack offers. Major risks and Opportunities This is true that changes in the environment can be either a challenge or opportunity for thecompany and its employees. The organization should be continuously aware about not only theinternal factors but also external factors, which are impacting its business operations and growth.If an organization implements changes in its systems, then there will always be some associatedrisks and opportunities. The firm may confront some conflicts in the ways of changes before andafter implementation process. It can adopt the changes and innovative practices for carryinggrowth in its revenues and profits (Armstrong & Taylor, 2014). These conflicts can cause issuesto the organization, so it needs to make efforts to resolve these issues to overcome the barriers inadopting new organizational structure and management process. The given case study states that the Board of Directors at McDonalds is making changes andadopting some innovative practices to handle the changes in the environment and demands andpreferences of customers. The case includes that preferences and taste of the people are alteringfor fast food because they are becoming more health conscious and prefer to eat quality andhealthy food (Barclay & Osei-Bryson, 2015). Due to this, the customers are switching to thecompetitors, who are able to serve their demands and these players are covering a significantmarket share over McDonalds. To deal with these changes, the company is planning to makechanges and executing innovations in organizational processes. These new practices may causeboth risks and opportunities for McDonalds, which are given below;RisksAs per the given case study, McDonalds is making changes in its existing processes andoperations (Bartunek, 2014). Before change implementation, it needs to take the opinions andconsent of its external and internal stakeholders, like; shareholders, employees, customers,
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