Contemporary Issues in Marketing

Running head: CONTEMPORARY ISSUES IN MARKETING
Contemporary Issues in Marketing
Name of student
Name of University
Author note

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CONTEMPORARY ISSUES IN MARKETING
Table of Contents
Introduction................................................................................................................................3
Campaign objectives..................................................................................................................3
Campaign measures of success..................................................................................................3
Campaign plan...........................................................................................................................4
Communication 1: Social media posts...................................................................................7
Communication 2: Mock up web pages.................................................................................7
Communication 3: Digital media content (blog articles).......................................................7
Communication 4: Printed poster...........................................................................................7
Communication 5: Briefing event..........................................................................................8
Reflection on campaign..............................................................................................................8
Conclusion................................................................................................................................11
References................................................................................................................................11

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CONTEMPORARY ISSUES IN MARKETING
Introduction
The portfolio is presented to discuss about the practical skills acquired and also about
managing an integrated marketing communication campaign for the promotion of a product
or service. By making assessment of the various campaign measures and communication
procedures, the digital integrated marketing communications will be facilitated, which can
further assist the company named Primark in Ireland in extending the reach to the potential
customers and generate higher revenue in business along with competitive advantage too
(Andrews and Shimp 2017).
Campaign title: Management of an integrated marketing communications campaign for
promoting the product or service, i.e., the Black Skinny Jeans by Primark.
Campaign objectives
 To implement an effective integrated marketing communications campaign for the
promotion of a product or service, i.e., the Black Skinny Jeans by Primark in Ireland
 To evaluate various approaches required to manage the integrated marketing
communications effectively
 To assess the probable impacts created by implementing the integrated marketing
communications campaign for Primark, Ireland
 To recommend necessary measures for the improvement of integrated marketing
communications campaign efficiency and ensure successful promotion of the product
or service
Campaign measures of success
 Extended reach to new market segments and the existing market segments too

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CONTEMPORARY ISSUES IN MARKETING
 Gaining the ability to attract potential clients in large numbers and forming a strong
and large customer base
 The company, Primark in Ireland, should be able to experience High sales generation
and achieve enhanced level of profit
 The company would attain a competitive edge over its competitors within the clothing
industry with enhanced marketing effectiveness and reaching more customers
worldwide
Campaign plan
Week 1 Week 2 Week 3 Week 4
Communication
1
Social media
Webpage
Creation of an
engaging
website
10/5/19
Search engine
optimisation to
get ranked
higher for the
search engine
results
17/5/19
Content
marketing and
email marketing
24/5/19
Finally
implementing
pay per click
procedure
30/5/19
Communication
2
Social media
Facebook
Posting the
content-
Introduce the
Integrated
marketing
communication
s campaign for
Posting visual
content-
The marketing
of the product
via images and
videos could be
beneficial for
Keeping
updates and
managing price
strategies to
keep the cost of
product
reasonable and
Checking
comments and
posts by the
consumers on
Facebook and
providing
solutions to