This report discusses a digital marketing campaign for Enterprise cars, including objectives, measurement of success, and communication channels. It also includes a reflective summary on the importance of digital marketing in contemporary marketing.

Report on digital marketing campaign for Enterprise cars, objectives, success measurement, communication channels, and importance of digital marketing.

Digital Marketing Communications Campaign Portfolio and Reflective Summary - Desklib

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Universitas Pasundan

This report discusses the topic of integrated marketing communication which supports the company to promote their brand and give product and services related information to their audience. It also explains the AIDA model which is divided into four stages like attention, interest, desire, and actions. The report gives reflections which are based on integrated marketing communications strategy.

This article discusses the digital marketing tools used in the campaign to promote Zara's new perfume collection. It explores the AIDA model, campaign objectives, and measurement of success. The communication strategies used on Facebook, Instagram, Twitter, YouTube, and the website are also discussed. The article concludes with a reflection on the effectiveness of the campaign.

This report discusses the AIDA model and its appropriate channels, the marketing campaign of Enterprise cars, and a reflective essay on the importance and application of digital marketing tools in contemporary marketing. The report covers the objectives, measurement of success, and campaign plan for Facebook, Instagram, Twitter, YouTube, and the company website. The subject is Contemporary Issues in Marketing, the course code is BMP4004, and the course name is BSc (Hons) Business Management.

Marketing

Contemporary Issues in Marketing: Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Digital Media and Video Games

Data Science and Big Data

This report discusses the use of digital marketing tools and their application in Enterprise car's marketing campaign. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report also reflects on the challenges faced and the leadership and management skills used.

Business Development

Professional Development

This report discusses the use of digital marketing communication tools and techniques to promote Enterprise cars. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report concludes that effective marketing communication is crucial for business success and recommends the adoption of various communication strategies to attract customers.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary