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Running head: CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Name of the Student Name of the University Author Note
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1CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Executive Summary The report is based on the study of contemporary issues that are related to the field of management, business and leadership in the organizations. The organization that has been taken into consideration for analysis is Tesco that is a large retail firm in the United Kingdom. The critical evaluation is also based on the impact that these issues have on the operations and profitability levels that are gained by Tesco in the competitive retail market. The impact on internal and external stakeholders on Tesco has been discussed in the report in detail with the help of stakeholder matrix implementation.
2CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Table of Contents Introduction......................................................................................................................................3 Contemporary issues in the field of management, business and leadership....................................3 Identification and critical evaluation of the impact on contemporary issues on organizations.......7 Critical analysis of the impact stakeholder views have on the approaches of the organizations. .10 Conclusion.....................................................................................................................................14 References......................................................................................................................................15
3CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Introduction Tesco is a international general merchandise and grocery based retail organization that has its headquarters in Welwyn Garden City, Hertfordshire, England United Kingdom. Tesco has gained the position of third biggest retailer in the world with respect to the gross revenues. The organization operates its shops in around seven countries in Europe and Asia. Tesco is also considered to be the market leader based on groceries that are offered to the customers in different parts of the world that include countries like Hungary, Thailand and Ireland. Tesco was established in the year 1919 by Jack Cohen as a group of the market stalls and named of the organization had also appeared in the year 1924 (Tescoplc.com 2020). The report will be based on the analysis of different contemporary issues that are faced by the organizations in field of business, management and leadership as well. The proper identification and analysis of the impact that contemporary issues have on Tesco will also be discussed in detail along with the impact of stakeholders on the firm. The influence of stakeholders on the approaches and strategies implemented by Tesco will also be discussed in the report in detail. Contemporary issues in the field of management, business and leadership Themodernbusinessenvironmentinwhichdifferentorganizationsarecurrently operating can face many different issues that can have an influence on the processes. The various contemporary issues can have advantages or disadvantages as well. The influence of these issues can be both positive and negative on the modern organizations. The organizations thereby need to implement different changes in the operations with respect to the impact that the issues are having on the external environment (Aguinis, Edwards and Bradley 2017). The business
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4CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS organizations have the responsibility to develop the policies in such a manner so that changes in the external environment can be implemented effectively. The stakeholders of the organization and the management will be able to play a key part in appropriate achievement of the objectives and goals (Barros, Hernangómez and Martin-Cruz 2016). The major trends that have an impact on the business environment are as follows, Cybercrimes –The advancements of technologies has been a major aspect that has influenced the operations of modern organizations. However, the disadvantages of advanced technologies also have a negative impact on different organizations. Hacking is a key issue that is being faced by the organizations currently and has proved to be a threat to the privacy of customers as well (Cantwell 2017). The data of a certain can be acquired by its competitor and can be used against the organization itself. Data theft can cause major difficulties for the long term operations of the organizations and can also reduce the levels of trust of customers. The weaknesses of a particular organization can also be exposed by the theft of data. The competitors are able to gain a better place in the market with the theft of data of a certain organization (Bogers et al. 2019). Human resources and technologies –The development of human resources has an impact on the services that are offered by the modern organizations to its consumers. The trends and developments are able to influence the growth of organizations and contribution that is provided by the employees as well. The HR professionals and managers are also influenced in huge way by the variations in technology implementation that have taken place in the human resource departments of the organizations. The implementation of modern technologies in the HR department is mainly based on the effectiveness of human resources of the organizations.
5CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS The personnel or employees have to be well-equipped with computer knowledge in order to ensure success of the implementation of technologies (Berkowitz and Dumez 2016). The employees will also need to adapt themselves to the variations that take place in the external environment in order to face the increasing competition. The recruitment and training processes of the organizations have also been affected in a huge way due to the influence of modern technologies. The flexibility of talent in the organizations is able to play a key part in ensuringthatthechangescanbeeasilyfacedandcompetitioncanalsobemitigated. Performance management based activities that are performed in the firms are also influenced by the use of technologies (Daspit et al. 2017). The organizations are thereby providing huge levels of importance to the training that are being gained by the employees in different areas. The training that is provided to the employees is considered to be a key aspect that has an influence on the competition levels in retail market. Technology is mainly used by the organizations for the purpose of remaining relevant in their respective industries (Demir, Wennberg and McKelvie 2017). However,theineffectiveimplementationoftechnologiescanalso haveaadverse influence on processes of different organizations. Different factors that are related to the implementation of modern technologies mainly include robots, machines and different tools of working as well. Employees also have to be provided with training related to the proper usage of the technologies and machines that are being used by the firms. Robots have been able to play a key part in influencing different actions of the organizations. The management of different business operations are also influenced positively with the help of robots (Durand, Grant and Madsen 2017). The crucial tasks are performed in a more economic manner and the operations can also be highly cost effective. The organizations can increase the number of tasks that are
6CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS performed by different departments with the help of robots in comparison to the employees. However, robots can have a negative impact on the jobs of employees in different departments that are a part of various organizations (Dyer et al. 2015). Globalization –Globalization is considered to be a key aspect that has an influence on the organizations in different countries. The modern organizations are not a part of certain regions as they are able to maintain their processes in various countries. Organizations have also been able to gain effective levels of knowledge related to the business environment that is formed in the various countries. Different media are used by the people or employees to communicate and to perform the business operations as well. Various channels implemented by the international organizations include social media, mainstream media and publication media as well (Engert, Rauter and Baumgartner 2016). Increase in sales volumes and enhancement of profitsareinfluencedbytheincreaseinglobalizationwithinthebusinessenvironment. Globalization has been able to increase the sales based ground of the companies and this has an impact on the size of customer base as well. The organizations aim at increasing their presence in various countries by starting the operations in different countries (Ethiraj, Gambardella and Helfat 2018). The companies can also aim at reducing the production costs by expanding their operations in the developing economies. Innovation is also a major aspect that has led to the expansion of organizational operations in various countries. The results that are being received by the organizations in different countries are helpful in deciding whether they wish to continue the operations. The failure expansion of the firms can also have a huge negative impact on the revenues that are gained in various industries (Dyer et al. 2015). Workplacediversity–Theorganizationsindifferentindustriescancompriseof employeesbelongingtodifferentculturalbackgrounds,nationalitiesandreligions.Social
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7CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS grounds are considered to be an important aspect that can have an impact on the behavior of employees. The beliefs and perceptions of the employees are able to influence the decision making method of the organizations. However, the expertise of employees can are considered to be highly important by the firms in order to face the challenges that are a part of the business environment (Frynas and Mellahi 2015). Innovation in the organizations is increased with the help of various ideas and opinions that are provided by employees belonging to different cultural backgrounds. However, the challenges that are faced by the organizations based on diversity are also quite huge. The organizations need to enhance the training that is offered to the employees in order to enhance the cultural intelligence levels. The levels of cultural intelligence of employees will have an impact on the collaboration that is formed and the ideas that are provided as well. Diversity can thereby be considered as a positive and negative aspect that is related to the processes of different organizations in the industry (Hill, Jones and Schilling 2014). Identification and critical evaluation of the impact on contemporary issues on organizations The impact of globalization on the operations of Tesco can be analyzed in order to understand the operations of contemporary organizations in the modern business environment. Impact of globalization on Tesco –Tesco has gained the place of number one food retailer in the United Kingdom and has low opportunities related to organic growth. This has led to the aggressive growth strategies that have been implemented by the organization in order to enter different countries. Tesco has expanded its processes in different countries that include the United States, Eastern Europe, various Southeast Asian countries. Innovation has been able to
8CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS play a key part in enhancing the organic growth within the food retail based industry of the United Kingdom (Michael, Storey and Thomas 2017). Tesco acquired different small retail supermarkets within the last few years and this strategy has however lost its impact in various parts of the country. Tesco can thereby aim at organic expansion of its operations with the help of online growth. The organization has started opening its operations in the new markets that are a part of Asia and Central Europe. The international operations of Tesco has contributed around 25% to total revenues that have been gained by the organization (Newburry, Deephouse and Gardberg 2019). The outside operations of Tesco in the countries like Poland, Hungary, Slovakia, Czech Republic, Taiwan and Thailand have provided 30% of total revenues that have been gained by the firm in the industry. Tesco is planning to enter the countries like Japan and Malaysia in order to further enhance its presence in the retail market. Tesco has also improve the back end based operations along with proper improvement of the international sourcing of the raw materials or products. The process of international sourcing of Tesco has been currently concentrated in the countries like India, Bangladesh, Thailand and China (Phillips and Moutinho 2018). Tesco is following the internationalization strategies that have been applied by Walmart in order to improve the overseas operations. Globalization has thereby been able to influence the operations and approaches that are applied by Tesco. Globalization of the retail industry is considered to be a key driving force for an organization like Tesco to enhance the sourcing opportunities. Tesco has gained profitability in the retail industry and the growth of the organization is continuing with the help of markets in Eastern Europe and Central Europe as well. Innovative strategies have been applied by Tesco in order to improve the food retailing based operations in various countries (Meyer, Neck and Meeks 2017).
9CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Tesco is a major international retail firm that operates in many different countries along with the United Kingdom. Tesco Bank had to face a huge fine of 16.4 Million Euros in the year 2016 by City Watchdog based on a cyber-attack that was able to influence more than thousand customers. The attack had been able to influence the online transactions of the customers for around 48 hours. The bank was forced to pay a 2.5 Million Euros in order to cover the losses after the cash had been removed from various accounts due to the fraud. Financial Conduct Authority or FCA had also stated that the bank had not been able to exercise the due skills, diligenceandcarethatisrequiredforthepurposeofprotectingtheaccountholders (Independent.co.uk 2020). The deficiencies that were a part of the banking design of Tesco had been exploited by the hackers in a huge manner. The scammers were able to remove huge amounts of cash from the account holders of Tesco Bank with the help of only 34 transactions. The attack was able to prove that although Tesco had started the development of online transactionsin the operations, the system was not effective for managing the customers (Independent.co.uk 2020). Human resource management or performance management is considered to be an important aspect related to the methods by which the firm is able to manage the work process of employees. Tesco has implemented performance management approaches in order to enhance the work-life balance levels of the employees. Human resource management of the company has also divided the jobs that have to be performed by different individuals that include recruitment, skill development, work force management, performance appraisal, monitoring and training (Lasserre 2017). The brand value of Tesco is influenced in a huge manner by the discrimination in recruitment process. Tesco has implemented different approaches in order to diversity and equal opportunitywithin the organizationthatinclude newstrategiesof human resource
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10CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS management after considering survey based answers, providing equal opportunities in same grade staffs, enhance diversity within the workforce, implementing the technology monitoring based system. Tesco has also implemented many changes in the line of the strategic purposes of the organization (López‐Duarte, Vidal‐Suárez and González‐Díaz 2016). Tesco has its processes in different countries including the United Kingdom and the employees in the company belong to various cultural backgrounds or locations. Employee integration is considered to be quite common for the working environment of an organization like Tesco. Knowledge levels of organization are also increased with the help of opinions and ideas that are offered by the employees. Tesco has developed different management practices that have been helpful for the company to maintain the levels of diversity (Lasserre 2017). The legal policies that have been implemented by Tesco are also helpful in enhancing the diversity levels within the organization. The management of Tesco has implemented different approaches in order to reduce the levels of discrimination within the firm. Tesco has also been able to encourage the diversity in its employee base in order to maintain the knowledge levels in an effective way (Meyer, Neck and Meeks 2017). Critical analysis of the impact stakeholder views have on the approaches of the organizations The internal and external stakeholders of Tesco have an influence on the approaches and strategies that are implemented by the company. The major internal stakeholders of Tesco includetheemployees,shareholders,executivecommitteeandboardandthemanagers. Employees are considered to be the most vital resource of Tesco and currently the organization employs 450,000 people in various parts of the world. The board of Tesco mainly includes
11CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS chairman, chief financial officer, chief executive and the non-executive directors. The internal stakeholders are considered to be highly powerful and important for the strategies that are implemented by Tesco as well (Hill, Jones and Schilling 2014). External stakeholders of Tesco mainly include suppliers, customers, competitors, local communities, creditors and government. The customers are able to influence the product portfolio and services that are provided to the consumers. The competition that is faced by Tesco in retail industry from the organizations like Walmart, ASDA, Sainsbury’s and Amazon is faced by Tesco with support that is provided by the customers. Pressure groups on the other hand are able to provide major levels of pressure based on different aspects of the organizational operations that include suppliers pay, employees pay. Local communities are influenced by the production processes and manufacturing activities of Tesco in different countries (Ethiraj, Gambardella and Helfat 2018). StakeholderInterestsInfluence Managers Hifgh HighMedium
12CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Employees Investors Board of Directors Customers HighHigh HighMedium HighMedium MediumHigh
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13CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Suppliers Shareholders Regulators Figure 1 – Stakeholder matrix of Tesco Source – Created by author The stakeholders of Tesco are considered to be highly vital and powerful for the company. Some of the stakeholders can be considered as more powerful in comparison to the others who are a part of the organization. The competitors have huge influence on the profit margins that are gained by Tesco in the retail industry. The suppliers of Tesco on the other hand can affect the prices of various products and the service levels as well. Various stakeholders of MediumMedium MediumMedium HighHigh
14CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS the organization have different expectations and this can also cause major levels of conflict within the operations (Demir, Wennberg and McKelvie 2017). The small organizations or competitors are affected by the operations of Tesco in different countries. The local communities ontheotherhandmaynotbecomfortableinpurchasingtheproductsfromthelarge organizations like Tesco. Shareholders of Tesco expect higher returns for the investments that are made by them. The stakeholder matrix will be able to depict the ways by which the internal and external stakeholders can influence the approaches and strategies that are implemented by Tesco (Aguinis, Edwards and Bradley 2017). Conclusion The report can be settled by asserting that the contemporary issues that are a part of the modern business environment can have a major influence on the operations of a major retail organization like Tesco. The major issues that have been taken into consideration including workforce diversity, globalization, human resource technologies and cybercrimes have a major impact on the strategies that are implemented by Tesco. The internal and external stakeholders of Tesco on the other hand are also able to influencethe organizational operations and strategies that are implemented by the organization.
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16CONTEMPORARY ISSUES IN MULTINATIONAL ORGANIZATIONS Durand,R.,Grant,R.M.andMadsen,T.L.,2017.Theexpandingdomainofstrategic management research and the quest for integration.Strategic Management Journal,38(1), pp.4- 16. Dyer, J.H., Godfrey, P., Jensen, R. and Bryce, D., 2015.Strategic Management: Concepts and Cases. Wiley Global Education. Engert, S., Rauter, R. and Baumgartner, R.J., 2016. Exploring the integration of corporate sustainability into strategic management: a literature review.Journal of cleaner production,112, pp.2833-2850. Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2018. Theory in strategic management.Strategic Management Journal,39(6), pp.1529-1529. Frynas, J.G. and Mellahi, K., 2015.Global strategic management. Oxford University Press, USA. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Independent.co.uk 2020.Tesco Bank fined £16.4m over cyber attack. [online] The Independent. Available at: https://www.independent.co.uk/news/business/news/tesco-bank-cyber-attack-fines- fca-a8562756.html [Accessed 21 Feb. 2020]. Lasserre, P., 2017.Global strategic management. Macmillan International Higher Education. López‐Duarte, C., Vidal‐Suárez, M.M. and González‐Díaz, B., 2016. International business and national culture: A literature review and research agenda.International Journal of Management Reviews,18(4), pp.397-416.
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