Your contribution can guide someone’s learning journey. Share your
documents today.
Running head: CONTEMPORARY ISSUES IN TOURISM Research Proposal on the Future of Hotel Industry Name of the Student: Name of the University: Author note:
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
1CONTEMPORARY ISSUES IN TOURISM Introduction As the tourism industry across the world has grown in an immense way over the past few decades, the nature of tourism has experienced much revolutionary changes. Among all the elements of the tourism industry, the hotel and accommodation sector has seen a drastic change in the way of doing business with the emergence of organizations like Airbnb, which provides opportunity of lease or rent sharing of houses to the tourists (Oskam & Boswijk, 2016). This is a diversion from the mainstream hotel and accommodation business. Airbnb is a broker service that operates in the online market place in the hospitality industry, and provides the opportunity of short term lease or rent sharing for houses, cottages, hotels, homestays, apartments and hostels to the tourists, who come to visit the place or to take part in any activity. They promote the collaborative sharing and consumption (Guttentag, 2015). Research aim and objectives The aim of the research study is to explore the future of the hotel industry in Australia in the light of emergence of new collaborative businesses like Airbnb and their growing popularity, and how these are going to impact on the tourism and tourist destination. The objectives of the research study are: To evaluate the nature of collaborative sharing businesses in tourism industry To examine the impact of collaborative sharing businesses on the future tourism and traditional hotel industry
2CONTEMPORARY ISSUES IN TOURISM Research question How does the hotel industry view its future and how the development of collaborative sharing businesses, such as, Airbnb, will have impact on tourism and tourist destinations in future? Literature review Airbnb and the hotel industry Airbnb hasbroughtrevolutionarychangeinthehotelindustry,whichiscreating challenges for the hotels to cope up with. They give an experience like hotel but coupled with many new experiences with the local host and food. They give the opportunity to live like a local in the tourist destinations, like, climbing up to a particular apartment, in a residential building in the city with access to private garden. It helps to maintain flexibility and individuality during the stay and increases the adventure and excitement of the journey (Pinsker, 2017). It does not offer any room service, and the tourists get the opportunity to explore the destinations and food like the locals. This creates a threat to the hotel industry, as the tourists now prefer more in-depth tourism experience. They want to explore the destinations like the locals. Airbnb also provides cheaper accommodation, which is cost effective to the tourists compared to the hotels in the cosmopolitan cities (Bary, 2017). Research methodology Research methodology refers to the steps and processes to be followed by the researcher to address the research questions in the most appropriate and logical manner (). For this research, the researcher will use both the qualitative and quantitative research method. It will follow
3CONTEMPORARY ISSUES IN TOURISM deductive research approach, as inferences will be made from the observations. The researcher will collect primary data through surveys regarding the opinion of people on Airbnb and secondary data to find out the growth of its businesses in the last few years. Primary data will be analyzed using quantitative method and the secondary data will be analyzed qualitatively to validate the results of primary data analysis.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
4CONTEMPORARY ISSUES IN TOURISM References Bary, E. (2017).For Hotels, the Airbnb Threat Could Be Receding.Barrons.com. Retrieved 1 May 2018, from https://www.barrons.com/articles/for-hotels-the-airbnb-threat-could-be- receding-1510335326 Guttentag,D. (2015). Airbnb: disruptive innovationand the rise of an informaltourism accommodation sector.Current issues in Tourism,18(12), 1192-1217. Oskam,J.,&Boswijk,A.(2016).Airbnb:thefutureofnetworkedhospitality businesses.Journal of Tourism Futures,2(1), 22-42. Pinsker,J.(2017).HowtheHotelIndustryViewsItsFuture(andAirbnb).TheAtlantic. Retrieved1May2018,from https://www.theatlantic.com/business/archive/2017/09/hotels-magazine-industry-airbnb/ 540525/